“Well, what’s the sales rank?”
You hear this question all the time when Amazon FBA sellers are talking about whether or not to buy an item to resell on Amazon. Understanding Amazon sales rank is one of the most crucial topics for new Amazon sellers.
In the rest of this blog post we want to cover a basic understanding of what Amazon sales rank is, where to find it on Amazon, and how it works.
What is Amazon sales rank?
The best definition I’ve ever heard is that Amazon sales rank is a snapshot in time that represents how well an item has been selling on Amazon recently.
Remember, we all want to be #1. An item that is ranked #1 is the bestselling item in its Amazon category. The lower the sales rank, the more sales it has had recently. The higher the sales rank, the fewer the sales.
Where can I find an item’s sales rank?
The sales rank can be found on most Amazon product pages in the Product Details section. Most of the time, you’ll need to scroll down the product page in order to find the Product Details section and to see the sales rank. Here is a picture of the Product Details section with the sales rank circled:
How does Amazon sales rank work?
Amazon does not publicize the algorithm they use to calculate sales rank. We do, however, know that they update the sales rank of most items in their catalog about once every hour.
The Amazon sales rank does not indicate whether the item sells well all the time or that it rarely sells. It simply shows how that item has been selling recently.
Understanding this facet of sales rank can really help you with your Amazon FBA buying decisions. You cannot depend solely on today’s sales rank to make a smart buying decision.
How do you use sales rank? I’d love to hear from you in the comments below.
You know how I use sales rank? Since the sales rank of items on Amazon changes 24 times a day, then I know I need to get more details on the sales rank history of items on Amazon. When I can see what the average sales rank is over a certain time period, then I’m able to better know how to expect sales to be in the future.
The tool I use to look into the past and see the sales rank history is called Keepa. Not only does Keepa show sales rank history, but it also shows pricing history as well. Plus it shows me even more important data, like buy box history, used item history, Amazon in stock history, competitor’s stock levels, and so much more.
To find out everything there is to know about using Keepa to make smart sourcing decisions, be sure to check out our course, The Reseller’s Guide to Keepa: Using Amazon Sales History to Make Smart Sourcing Decisions.
This course will walk you through everything you need to know to make sense of Keepa in ways you’ve never thought of. With this course, you’ll make better sourcing decisions, better pricing decisions, and you’ll grow your Amazon business to the next level by selling your inventory faster and at higher prices! I can’t wait to share all of this info with you in our updated course, The Reseller’s Guide to Keepa.