How to Read & Understand Keepa Graphs

Keepa TutorialHopefully you enjoyed our earlier blog post (with screen capture video) introducing the Amazon price tracker CamelCamelCamel. We use CCC throughout each day as we work on our Amazon FBA business, whether it’s out sourcing retail arbitrage, at home doing online arbitrage or wholesale research, or in repricing our inventory.

Keepa is another great tool that, when used by itself or in harmony with CamelCamelCamel, can provide you with the information you need to make smart sourcing decisions. Toward the end of this blog post I’ll show you a video walking through how to understand these graphs directly on the Keepa website.

Take a look at a Keepa graph for a product on Amazon.

Screen Shot 2016-05-05 at 12.36.58 PM

At first this graph can look like nonsense – just a lot of blue and green squigglies with some orange and white shading, and then a few black lines and dots thrown in for good measure. But all of these colors and lines will make sense to us shortly.

If you look to the right of the graph, you’ll see a box with a key to the colors on the graph:

  • Amazon = orange
  • Marketplace New = blue
  • Marketplace Used = black
  • Sales Rank = green

Screen Shot 2016-05-05 at 12.39.53 PMBelow this key, there’s a list of date ranges where you can select the period of time you wish to look at: day, week, month, 3 months, or all the data Keepa has ever tracked on this item.

Along the left side of the graph are dollar amounts, with the lowest amount at the bottom and the highest at the top. Along the bottom of the graph are the dates you have selected for the graph, with the most recent date on the right and the oldest date to the left. Along the right side of the graph are the sales rank numbers, with the lowest at the bottom and the highest at the top.

You can click to remove each of the sets of data in the color-coded key to the right of the graph. If you click Amazon, Marketplace New, Marketplace Used, and Sales Rank, you’re left with a plain white graph with no lines or shading.

Screen Shot 2016-05-05 at 12.43.55 PMIf you click to add back the Amazon data, now you will see orange shading that indicates when Amazon has had the item in stock. If the area is orange, Amazon is in stock. Wherever you see white gaps on the graph, Amazon is out of stock. Watch what happens to the graph when you click on the different date ranges to show the bigger picture of how often Amazon is in or out of stock on the item.

If you move your cursor over the orange shading, the graph will have a small box that pops up at the top of the graph to tell you Amazon’s price and a box that pops up at the bottom to tell you the date. As you slide your cursor across the graph, you can see where the price goes down or up over time.

Screen Shot 2016-05-05 at 12.41.58 PMIf you click to take all of the pricing data off the graph, you’ll see a green line come up on the graph to show the changes in sales rank over time. This data is presented the opposite of CamelCamelCamel – notice that the higher sales rank number is at the top of the graph, lower number at the bottom. Instead of an uptick in the graph to indicate a sale (like on CCC), the Keepa graph has a dip in the graph to indicate that the sales rank has lowered when a sale occurs. Be sure you make the mental shift on the sales rank graph when you go back and forth between CamelCamelCamel and Keepa.

Be sure to check out this screen capture video we made to show a basic walk-through of how Keepa works. Also, don’t forget to subscribe to the Full-Time FBA YouTube channel for notifications when we add new videos (1-2 times a week).

I want to encourage you today if you’re making sourcing decisions without using historical sales rank and pricing data from Keepa or CamelCamelCamel — there is a better way to buy Amazon FBA inventory! You can make smarter sourcing decisions. Your business will hugely benefit if you take the time to learn how to use both Keepa and CamelCamelCamel.

Book & DesktopThis blog post is just scratching the surface on what I can teach you about Keepa. To find out everything there is to know about using Keepa to make smart sourcing decisions, be sure to check out our course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions. This course is a combo ebook and video course where I walk you through everything you need to know to make sense of both CamelCamelCamel and Keepa in ways you’ve never thought of.

How about you? Do you use Keepa? What is your favorite thing about Keepa? I’d love to hear from you in the comments below.

26 responses to “How to Read & Understand Keepa Graphs

  1. Re: ‘CamelCamelCamel – notice that the higher sales rank number is at the top of the graph, lower number at the bottom. Instead of an uptick in the graph to indicate a sale (like on CCC), the Keepa graph has a dip in the graph to indicate that the sales rank has lowered when a sale occurs. Be sure you make the mental shift on the sales rank graph when you go back and forth between CamelCamelCamel and Keepa.’ You can click the sales rank green dot/arrow to switch Keepa’s sales rank green line to the same configuration as CCC.

  2. You are a good teacher Stephen. I appreciate your detailed, easy to follow explainations in your CCC and Keepa videos. Now that I have a better understanding of how to read the graphs I hope you will follow up with examples of your thought process regarding whether or not to buy an item based on graph info. Many thanks for the informative well done videos.

  3. I think Keepa is light years ahead of CCC. I used CCC for years but don’t even look at it anymore. The customization features on the left on Keepa are so much more rich than what CCC offers. The interactive ability of the Keepa graph, I could go on. If Keepa charged $500 a month it would be to my disadvantage not to pay for it. That’s how valuable it is. Thankfully Amazon pays Keepa as an affiliate, otherwise Keepa could very well go the route of a paid model, a very attractive one I might say.

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  5. I am just now trying to learn Keepa after using CCC only. So I don’t know how new a feature this is, but you don’t have to mentally switch the Keepa data- there is a way to switch it so it looks like what you’re used to in CCC. To the right of the sales rank there is a little arrow with a 1 and a 9- click there and it will reverse it. Hope that helps someone! 🙂

    • Jennifer, thanks for the update. Yes, right after I filmed this video, I found out that Keepa added this option. But thanks for helping others to know about this cool update.

  6. Awesome!

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  10. Question about rank chart that you make available to your blog readers for free. There are top tiers expressed in percentage that show us whether product’s BSR falls within range to help our sourcing decision. Do we use current product BSR or average of last 6 months (a year?) to determine what tier our product falls within? Thanks.

  11. hello stephen.
    Can you please explain the statistics feature in the plugin specifically what is the dROP?
    Thanks in advance

    • The statistics give you more info on the item’s sales and price history. Drops are usually seen as sales, though it can sometimes also be multiple sales.

  12. Hi Stephen. I’m monitoring a product that sits on a good consistent sales rank (approx 1000 in the Baby category) but the the Keepa sales rank indicator only seems to slightly drop and slightly rise over a few occasions throughout the whole life of the product and not the “jaggered” indication I thought I should be looking for. Could you kindly explain why this is? Thanks

    • If the item is in the top 1% in regards to sales rank, then it becomes a whole different way of reading the data. The movement from a higher sales rank to a lower sales rank means multiple sales. No way to know exactly how many, but the closer to #1, the more multiple sales are going on.

  13. Would like to know your subscription fee

  14. Yes I woild like to know

  15. Hi, I was wondering to know if the orange triangles and the blue squares on the
    keepa graph are an indications for a sale. I see a lot of times that Amazon will share the buy box with a third party seller and even with an FBM . Are there a way to read in the keepa graph whether Amazon historically shared the buy box ?

    • There is nothing on a Keepa graph that indicates a sale. It’s just what the price was at the time Keepa grabbed the current low price. The red triangles is the low price for 3rd party FBA at that time… the blue boxes is the price for a 3rd party merchant fulfilled price at that time.

    • And the only way to know if Amazon has shared the buy box is if you can see on the chart that Amazon is in stock (with the shaded area) and that there is a purple diamond that indicated a 3rd party seller has the boy box. Some purple diamonds say that it’s Amazon in the buy box. Hope this helps!

  16. one more tip:
    on keepa graph you can choose any time-period that you want to make zoom-in on it and see it biger and clearer. for example you see a lot of action in one week half a year ago so just stand on the 1st day of this week, click the left key of the mouse, keep clicking and scroll to the last day of this week, then leave the mouse and Keepa will zoom it in and show it cool

  17. Hi

    I am trying to figure out the meaning of DROPS. If I open the statistic and read the column SALES RANK. St the bottom there are a line called DROPS. What does it mean. Sometimes say 123, another time said 3.7 What do this numbers mean?

    Thanks for many good tips, I have learned a lot from your tips. 🙂

    • i’m wondering too

    • Drops are simply the number of changes from a higher to a lower value, e.g. from 10 to 9. Originally they were thought to be a quick metric on how often prices drop (sales rank did not have a drop value at first). Eventually, Keepa did add it for sales ranks as well, though it is vastly misunderstood. A drop in sales rank does not equal 1 sale, but most people do not understand how sales ranks work and consequentially misinterpret the drops number as well. It’s a helpful number but nothing exact. Hope this helps!

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