How To Manually Reprice Your Inventory

ID-10044546-resize-380x300You found some great products, bought them, priced them, labeled them, and sent them off to Amazon. Now what do you do? Of course you go out and look for even more inventory, but how often do you think about the prices of your inventory that’s sitting in a FBA warehouse? Prices in brick-and-mortar stores change all the time, and this is equally true with Amazon. As time goes by, your inventory will both gain and lose competition. Other FBA sellers will possibly undercut your sale price, while other sellers might sell out of an item. Just because you priced your item competitively three months ago doesn’t mean that it’s still priced to compete right now.

Smart FBA sellers take the time to evaluate the prices on their items to make sure they are priced to sell quickly and maximize profits. Repricing your inventory on a somewhat regular basis in order to keep prices competitive is a wise business decision. As you think about pricing strategies, you’ll soon learn that repricing doesn’t always mean lowering your price, but can often mean raising your price. We’ll talk more about repricing strategies later this week.


Now, let’s go over how to reprice your items manually. Click on the image to the right to see a visual representation of each step.

1. Log in to Seller Central

2. On the top left of the screen, click “Inventory.”

3. On the left sidebar, under “show my inventory,” click on “Active.” This will show you what items are currently in stock (no need to reprice something you don’t have in stock anymore).

4. The default setting is to sort your inventory by Merchant SKU, but you can change that to however you want to sort your inventory (by product name, date created, quality available, your price, and fulfilled by).

5. In this list, Amazon provides you with the current low price + shipping for each item, but be very careful with this information. Sometimes Amazon will give you the lowest used price even if you are selling a new item. It’s always best to open up the individual item’s product page to see for yourself what the current buy box price is, as well as what the competition is selling that item for, and then decide for yourself how you want to price your item. A quick click on the ASIN/ISBN link will open up the Amazon product page where you can get all the info you need to reprice wisely. Note: If you see a little check mark in the “Low Price” column, that means that you have the current lowest price.

6. If you’re looking to reprice a specific item, you can search for that item in the search bar located near the top left of the screen. You can search by product name, SKU, ASIN, or ISBN.

7. Under the “Your Price” column, you’ll see a box where you can update the price of the item. Simply type in the new price you want. The price box will turn into a yellow shaded box. This indicates that you have updated the price, but have not submitted it to Amazon yet.

8. Submit your new prices to Amazon. You can either do a hard return in the price text box, or you can wait until you are done updating prices on select items on the page, and then click the “Save” button on the top of the screen. Once submitted, it takes only a few minutes for Amazon to update the prices for your items.

Copy-of-salesThere you have it. You are now equipped with the skills to reprice your Amazon inventory. Keeping your prices current and competitive is a key component to a successful and profitable Amazon business. In our next blog post, I’ll share with you my 6 most profitable repricing strategies.

Comment below if you have any questions about repricing. I’d love to help you in any way that I can.


To find out everything there is to know about using CamelCamelCamel and Keepa to make smart sourcing decisions, be sure to check out our course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions. This course is a combo ebook and video course where I walk you through everything you need to know to make sense of both CamelCamelCamel and Keepa in ways you’ve never thought of.

21 responses to “How To Manually Reprice Your Inventory

  1. Instead of only referencing the lowest price you should consider referencing the buy box price AND lowest price. much more useful because you really only want to be at a price that can get the buy box, rather than just the lowest price.

  2. I do things manually like you demonstrated in this post because I refuse to add another monthly fee to my operating costs just so I can use a repricing service. If you’ve used a repricing service, how does it compare versus doing things manually? Does a repricing service take lowest prices and who has the buy box into consideration?

    • Yolanda, I have not used any repricer service to this date. Some people don’t like giving up control of pricing to a repricer while others don’t want another fee to pay per month. For me, repricing manually let’s me be more aware of the pulse of my inventory, and lets me make better buying decisions in the future. I also love increasing the prices of some of my items while repricing manually. From what I can tell, most repricing systems do include an algorithm to help you win the buy box, but I don’t know much more about it. I’m going to look into reprising systems someday and blog about what I find.

  3. Pingback: My Top 6 Manual Repricing Strategies (#3 Increases My Payout Big Time!) | Full-Time FBA

  4. All I want to know is how does one simply just reprice something that you haven’t yet sent to Amazon. That’s all I’ve been trying to find an answer to online for many hours over the last two days. I can’t find any info/answers on how to do this one otherwise simple-seeming task. I can’t believe all the trouble and time I’ve wasted just trying to get things together and ready for FBA. It’s getting close to a month now of all the prep and trying to figure things out on my own (which I really can’t, even with searching YouTube, search engines, and sending inquiries to Amazon.

    • So, Kelley, you want to reprice something that you haven’t yet sent to Amazon yet? Open up a ticket with Amazon help and tell them the item’s MSKU (Merchant SKU), and ask them to reprice it to the price you want. If they can’t do it, then they should be able to tell you how. Hope this helps!

      Also, if you’re frustrated looking for free help on the internet, signing up with a paid course is well worth the cost. I highly recommend these courses to anyone starting out learning FBA: and

    • Kelley/Stephen,

      From Seller Central, go to Inventory > Manage FBA Inventory. Find your item and enter the desired price into the Price box, then click on Submit Prices (right hand side).

      Note: If your item has not yet been sent to Amazon or is en route, you must do this from the “Manage FBA Inventory” page. Once it has been checked and is Active, you may change the price from either the Manage Inventory or Manage FBA Inventory screen.

      Even though I am all FBA, I seldom venture onto the Manage FBA Inventory page, so it is quite easy to overlook. Hope that helps!

  5. Great addition Phebe!

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  13. I’m new to FBA. Reselling, selling – period. I never sold a thing in my life – online or off. I even kept my first Jeep because I was too scared of selling it (had a guy look at it and tried to low-ball me and that turned me off to selling it altogether). So now I have two Jeeps, which is okay, my daughter loves the older one and it’ll be her first car when she begins driving this year. But I sent my first batch in last week, and sold a toy. Two days later a book (high-priced one). Yesterday I sold my first board game (and made about $42 in profit on it). Today, I had multiple sales, but I think it was because I went and looked at what everyone else was selling the same items for so I lowered a couple prices to be in the middle of the field on those items. I didn’t lower prices to be the cheapest – just to be in the middle of the pack instead of on the higher end. Stephen’s theories are correct, they are working for me. Thank you, Stephen, you helped me take a $2 board game and turn it into over a $50 sale! I would’ve never even known about these things if it wasn’t for you! Your instruction and knowledge has had a great effect on me! Thank you!

  14. Pingback: My Top 6 Manual Repricing Strategies (#3 Increases My Payout Big Time!) - Full-Time FBA

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