I’ve heard it before and thought it was true. Well meaning people have said, “If Amazon is selling the item, then run away as fast as you can. You can never win against Amazon.” I followed this advice for many years thinking if I were to compete against Amazon, I’d always lose. It turns out they were wrong.
Well, not completely wrong, but not completely right either. It turns out, as with most things in life, there are always exceptions.
Here is the key to winning against Amazon: You gotta pick your battles correctly.
Over the past few years I’ve been experimenting with ways I can compete against Amazon, and today I want to share with you two different strategies where you can compete against Amazon and still win the customer. If one strategy doesn’t seem to work for you, then maybe the other strategy will.
For me to demonstrate these strategies, I’ll need to show you a screen capture video I created talking you through the steps to compete against Amazon and win. Be sure to watch the video in full screen mode to get the most from this screen capture video.
As you can see from the above video, there are some strategies where you can compete against Amazon and win the next sale. But before I go, I want to let you know about one more helpful tip that will help you make better sourcing decisions.
As with any competitor on Amazon, it’s important to know how many of an item your competitor has in stock, especially Amazon. If your competition has only a few in stock and you’re priced competitively, then it’s more likely you’ll get a good share of the buy box. On the other hand, if your competition has hundreds or thousands in stock, then it might be a good idea to move on to another product. This is especially true with Amazon.
If Amazon has gone in and out of stock in the past, but then you check how many they have in stock today, you can gauge how long it might be until they are out of stock again. To see the methods I use to know how many items your competition has in stock (including Amazon) then check out this previous blog post.
This blog post is just scratching the surface of what I can teach you about Keepa. To find out everything there is to know about using Keepa to make smart sourcing decisions, be sure to check out our course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions. This course is a combo ebook and video course where I walk you through everything you need to know to make sense of both CamelCamelCamel and Keepa in ways you’ve never thought of.
Now, I’d love to hear from you. Have you ever been worried about competing against Amazon? Have you ever used any of these strategies and found success like me? Let me know in the comments below.