Welcome to Full-Time FBA

arrow-blue-outline-rightWelcome! On this blog, we talk about our journey towards making FBA our full-time job. We give out free tips and tricks to help you make the most of your time, money, and resources. If you want to subscribe, just fill out the form over on the right side of the screen.

Seller Central Cover Mini x3To show you our appreciation, we’d like to give you a free download link to our newest book, Seller Central Tips: Reimbursements, Refunds, and How To Correct Other Possible Amazon Glitches. When you confirm your subscription, the download link will magically show up in your inbox.

By the way, we hate spam as much as you do, so we only send you stuff that will help you make FBA your full-time job! Let us know if you have any questions.

Stephen & Rebecca Smotherman

The 3 Keys to Growing Your FBA Business Into a Full-Time Income Generating Machine

Keys to Success

One of the most frequently asked questions I get is this: Is it really possible to make a full-time income from selling on Amazon? And my answer is always an enthusiastic “YES!” 

If you’re not familiar with my story, here is a really quick summary. In 2011 I was recently divorced, unemployed, and clueless about where my life was headed. I needed to find a way to financially support myself and my four little boys. While I was looking for a way to turn my eBay hobby into a full-time income, I stumbled across Amazon FBA. I bought Chris Green’s book Retail Arbitrage (now updated and titled Arbitrage) and devoured every last page. In late 2011 I sent in my first box to an Amazon FBA warehouse and I’ve never looked back. 

In 2013 I married Rebecca who is not only an amazing wife and stepmom, but has also become my business partner. Fast forward to today, and I’ve been making a full-time income via FBA for over 3 years, and my sales keep growing year after year. It requires hard work, patience, and dedication, but making a full-time income with Amazon FBA is very possible. 

Today, I’m excited to share with you the 3 keys that have helped me grow my FBA business to making a full-time income with only part-time hours

SMART-1-articleLarge1. Always be sourcing. You can find profitable inventory everywhere. Be on the look out and you will find it. It’s everywhere. Seriously, I’ll run out of money before I run out of inventory to find. Where do I find my inventory? How about garage sales, thrift stores, retail stores, clearance stores, liquidation stores, online arbitrage, grocery stores, at the airport, and even at my own house. I’ve found inventory on Facebook, Craigslist, Freecycle, and more! Profitable inventory can be found both online and locally

2. Always be learning. Learning is a huge part of finding success, but there is an art form to learning. In today’s world, there is so much information out there (both paid and free), that you could literally spend all day learning. Here is my advice when it comes to leaning. Pick only one Focustopic to learn at a time. Then, once you master that topic, move on to the next. Remember the acronym FOCUS – “Follow One Course Until Successful.”

Imagine a FBA seller who wants to learn about online arbitrage, buying wholesale, and selling grocery on Amazon. Which seller do you think will be more successful in a shorter amount of time? The seller who reads about online arbitrage on Monday, studies about wholesale on Tuesday, and then reads about how to profit on grocery items on Wednesday… or the seller who commits to learn all about online arbitrage this week until they feel comfortable putting their knowledge into action? Of course, it’s the seller who is focused. Always be learning, but follow one course until successful. If you’d like some ideas on what to learn next, check out our resources page

3. Always be outsourcing. Jim Cockrum (from the Proven Amazon Course) says “Only do what only you can do and outsource the rest.” When you find people who can do the easier stuff, that will free you up to do the harder, more profitable actions for your business. Think about it this way: How much money do you think you make per hour with selling on Amazon? Maybe $50 per hour? $75 per hour? If you could make that amount per hour working, why would you do any tasks that you could pay someone else $10-$12 per hour to do for you? 

Did you know that almost every part of your Amazon FBA business can be outsourced? Imagine having other people do most of the work for you, and you are free to focus on the most profitable aspects of your business. Now, that’s freedom! Here are some examples of what you can outsource:

3d-cover1-738x1024A. Retail Arbitrage – It’s possible that you might know someone you could hire to focus on garage sales, thrift stores, and other retail arbitrage sourcing in your area. Some people are afraid of training potential competition, but there are ways to avoid that. A great resource for leaning how to find, train, and hire quality people who can source inventory for you is Ryan Grant’s book Outsourcing Sourcing. I highly recommend it as it answers every question you may have about hiring someone to source in your local area. 

B. Online Arbitrage – There are many different ways you can outsource your OA. Some people hire VAs (Virtual Assistants) to source for them. They train a VA to find items online that meet certain sourcing parameters. Then the Amazon seller decides which items to actually buy. Other online sellers pay for a shared VA group and get daily sourcing lists. We currently use Cyber Monkey Deals for many of our OA finds and are trying out some other services as well.  

brownbox2C. Prepping, Packing, & Shipping (PPS) – Not only can you hire someone locally to prep, pack, and ship your items to Amazon, but there are also many reputable companies around the country who will do all of that work for you. They can remove price stickers, poly bag, shrink wrap, etc. Then once the items are prepped for Amazon, they can pack them and ship them off to Amazon for you. Some PPS companies (like My Inventory Team) are set up so you can ship your online arbitrage buys directly to them and they will prep, pack, and ship it for you. If you live near a PPS company, see if they will allow you to drop off your retail arbitrage items at their local warehouse. 

D. Household Cleaning and Lawn Maintenance – This might not be considered part of your business, but the same philosophy applies. Why would you stop your $75 per hour job selling on Amazon to clean your house when you could easily hire a quality maid service for much less? Same goes for taking care of your lawn.

il_340x270.508952328_rrmq4. Always be thankful. (Yes, I know I said there would be 3 keys, but it’s those who go above and beyond what’s expected of them that truly succeed). Remember to be thankful for the flexibility and freedom that selling online provides. Be thankful for the help of others, and give back. Be thankful for the mistakes you make so you don’t repeat them. Be thankful for all of the Amazon FBA seller related books that help straighten out the learning curve. Be thankful for the amazing opportunity this business model presents. 

Those are the 3 (actually 4) main keys that have helped Rebecca and I find success with our FBA business. Are we perfect in all of these areas? No, but we aim to do our best, learn what we can, apply what we’ve learned, and share those lessons with you on this blog. 

Yes, it’s totally possible to make a full-time income selling on Amazon, and I’d love to help you meet that goal. If any of this resonates with you, then I’ve got some exciting news.

CoachingToday, I’m opening up my FBA coaching services. I’ve been coaching people for a while now, but I am just now opening up the door to new clients. If you’re interested in streamlining your goal of a full-time income with FBA, then check out Stephen Smotherman Coaching today. 

Now, I’d love to hear from you. What are your keys to FBA success? Please share with everyone so we all can learn, grow, and succeed! 

How To Keep a 100% Feedback Rating (even if you get negative feedbacks)

feedbackA few months ago, I was out sourcing retail and thrift stores with my wife. It was lunch time, so we took a break and went to one of our favorite local Mexican food restaurants. While we were waiting for our lunch to come, I received a text about a negative feedback that was just posted to my Amazon seller account. By the time lunch was done, the negative feedback had been removed, and we enjoyed the rest of the day. How was this situation fixed so quickly? More on that in a minute…

Many Amazon sellers know that winning the Buy Box is vital to their success on Amazon. If you are wanting to win the Buy Box more often, one really great way is to improve your feedback score. When Amazon sees that you are a quality seller with an amazing reputation, their Buy Box algorithm is more likely to include your inventory. About 70-80% of all Amazon sales come through the Buy Box, so it’s really important to have all your ducks in a row in order to get the Buy Box a higher percentage of time. 

Here are the methods I use to to keep a 100% feedback rating:

1. When choosing the condition of a product, round down, not up. 

Select-ConditionIf you have a book and you think its condition is somewhere between very good and good condition, round down and list the book as good. Buyers can be very picky and if they think they are ordering a book in very good condition but get a book they believe is only in good condition, you might get a negative feedback for the order. Remember, people grade items differently, so it’s best to play it safe. Plus, if someone orders an item in good condition, but then gets it and thinks it’s in very good condition, then it is much more likely you’ll get a positive feedback rating. 

2. Think twice about selling an item in acceptable condition. 

cannibalbookI almost never sell an item that I think is in acceptable condition. Just like I wrote above, different people grade items differently, and what I think might be acceptable, someone else might see as completely unacceptable. Even if you provide the buyer with the most detailed condition notes describing exactly what the item’s faults are, they probably won’t remember when they get the item days later and are more likely to post negative feedback on your account. 

3. When you get an unfair negative feedback (and you will), act quickly.  

Most of the negative feedbacks I get are product reviews, price complaints, or other unfair negative feedbacks. It’s against Amazon’s feedback policy for a buyer to leave feedback for a seller that is related to a product review or price. As soon as you get an unfair negative feedback, open up a ticket with Seller Support and ask them to remove the feedback as it violates the feedback guidelines.

When you describe your reasons to Amazon, limit the number of words you use. The longer the explanation, the more likely the Seller Support staff will ignore the bulk of your message and just deny your feedback removal request.

When communicating with Amazon, it’s always best to be concise and to the point. Most of the time, the Seller Support staff member will see your point of view and remove the unfair negative feedback. If they deny your request, your goal of feedback removal is not over. Simply open up a new ticket with Seller Support and hopefully the next Amazon staff member will understand your reasoning and remove the feedback. Feedback Removal

4. When you get a legitimate negative feedback (and you will), act quickly, apologetically, and generously. 

Maybe you forgot to put in the condition notes that the book you are selling has a lot of highlights and underlines on most of its pages… and now your customer is upset that they didn’t get a clean copy of the book. Perhaps you sent in a used music CD without testing it first, and your customer complains that the CD you sold them skips every 10 seconds. Sometimes when a buyer leaves you negative feedback, it’s deserved… but that doesn’t mean that you’re stuck with it for life.

While Seller Support probably won’t remove the feedback for you, the buyer can. When you get a negative feedback and you are in the wrong, reach out to the buyer with a friendly email. In the email, tell them that you are very sorry for the mistake you have made. Communicate to them that you have learned from your errors and you appreciate them pointing out where you went wrong. Ask them if there is anything you can do to make things up to them. Tell them that customer satisfaction is very important to you and that you want to do anything you can to make things up to them. Even go so far as to offer them a $10 Amazon gift card to make up for their inconvenience. In this email, DO NOT request that they remove the feedback; this will come later. Most likely, the buyer will accept the $10 gift card and your apology.

A few days after you send them the gift card, send them another email that communicates, once again, that customer satisfaction is very important to you. Ask them again if there is anything else you can do for them. Then, remind them that your feedback score is very important to you as a small seller on Amazon. Ask them, very politely, if they would consider removing the negative feedback only if they feel like you have made up for your error. Provide the buyer with a link or instructions to how they can easily remove (or update) your feedback score. Most of the time, the seller will remove the feedback. 

NEVER (EVER!) connect the gift card with the removal of the negative feedback. Never even talk about them in the same sentence. It is against Amazon’s policy to offer gift cards in exchange for a feedback removal, so don’t even come close to making that connection in your email communications with the buyer. 

Note: I got this Gift Card tip from Peter Valley in his book, Feedback Mastery: The Amazon Annihilation Feedback Repair SystemIf you get the book you’ll get even more details on this tip, as well as how to repair almost any other negative feedback situation. To learn more, read my Feedback Mastery book review

5. Use Feedback Genius. 

The methods that Feedback Genius uses are truly… well… genius! When I signed up for Feedback Genius, not only did my positive feedback more than double, but I was also able to more easily stop negative feedback from happening. 

fbgenius-logo-350x501Feedback Genius easily integrates with your Amazon account and automatically sends your customer an email letting them know that their order will be delivered that day (they look at the package tracking information to know this for sure). Feedback Genius then asks the customer, if they are happy with their order, to leave a five-star review on Amazon for you, the seller. Feedback Genius also tells the customer, if they have any negative issues with their order, to contact you so that you can address and fix these issues. I can’t tell you how many times I was able to avoid negative feedback since the customer knew to come to me with the problem before they left negative feedback for me on Amazon. 

A few days after the customer gets the package, if they have still not left feedback on Amazon, Feedback Genius sends a friendly reminder for the customer to leave positive feedback or to contact you if there was an issue. Again, my feedback score has more than doubled since signing up with Feedback Genius, and I’ve been able to keep a 100% feedback rating. 

My favorite feature of Feedback Genius is their text updates. Any time I get a feedback score of 3 or lower, Feedback Genius will text me and email me to notify me of the neutral/negative feedback. I can then act quickly to either ask Amazon to remove an unfair negative feedback, or I can email the buyer to start the feedback repair process. 

IMG_2383Ok, so back to the Mexican food restaurant with my wife. We were taking a lunch break from working, and while we were waiting for our food to come, I received a text from Feedback Genius about a negative feedback that was just posted to my Amazon seller account.

Since I was out to eat with my wife, I asked her if I could take a couple of minutes to deal with this situation (I wanted her to know she was my priority, not work). She said it was fine, so I spent about 90 seconds on my phone in an attempt to fix the situation.

IMG_2797

I first noticed that the feedback in question was actually a product feedback. This particular feedback was for 2-stars and the review stated, “This item is not what I intended. Do not like it.” Seeing as this feedback was in violation of Amazon’s feedback policies, I opened up a ticket with Seller Support five minutes after the feedback was posted. I simply asked them to review and remove the feedback. I told them it was a product review and would they please remove it. About an hour later, I got the notification that the negative feedback had been removed. Soon after that, lunch was over, and we enjoyed the rest of the day sourcing. 

Without the Feedback Genius text, I probably would not have seen the negative feedback until the following morning. Who knows, I may not have seen the negative feedback for a few days. This delay would have potentially cost me sales while my feedback score was lower than it was supposed to be. 

Special Offer From Feedback Genius

FB-GeniusI spoke with Jeff from Seller Labs (creator of Feedback Genius) and he is offering my Full-Time FBA blog readers a special offer of 500 free messages for signing up for Feedback Genius. That’s 500 free messages to your buyers asking for them to leave you 5-star reviews or to contact you if there is a problem. That’s a lot of free messages, and you get them for free when you sign up for Feedback Genius. You’ll also get a 60 day free trial (that’s twice as long as their normal 30-day trial period). There is really no reason why you shouldn’t give Feedback Genius a try today. 

 

8 Tips for Making The Most of Amazon Prime Day

Screen Shot 2015-07-15 at 7.40.47 AM

Happy Amazon Prime Day! Sorry I didn’t get you a card to celebrate, but maybe this email will do. There are many awesome opportunities you can take advantage of today, and I want to make sure you make the most of every opportunity.

Arbitrage_Cover_for_Kindle

First, I want to be sure you get this free ebook that’s available today. It’s, hands down, the best book on understanding how selling on Amazon works and how to make the most of selling via FBA. The book is Arbitrage by Chris Green. Many people (including me) say that this book is what helped get them started with successfully selling with Amazon FBA.

Secondly, here are some timely tips on how to make the most of Amazon Prime Day:

1. Remember that it’s against Amazon’s rules to buy items using Prime that you intend to resell on Amazon. This is a rule that many new Amazon sellers don’t know, but could get you in a lot of trouble if broken.

EBay_logo.svg2. Even though you can’t use Prime to buy inventory for Amazon, you can still use it to buy inventory to sell on other platforms like eBay, craigslist, or anywhere else you can make a profit.

3. Search the Prime deals for items you can use in your business, like shipping supplies, office supplies, a new processing laptop, or anything else you can deduct as a business expense.

4. Other stores have responded to Amazon’s plan for Prime Day with special sales of their own. Be sure you look at other online stores to see if they have special deals going on today. I know Walmart is having a big sale and other sites are doing so, too.

LC_OFF_Body_NLP5. If you have some time, today is a good day to reprice some of your inventory. With more people shopping on Amazon today, there is a greater chance for you to get increased sales. Be sure you competitively reprice your items to maximize your profits. Here is a post on how to manually reprice your inventory and another post with some smart repricing strategies to bring in quick sales.

6. Not only should you reprice your inventory to get more sales, you might need to reprice the inventory you have that will be charged a Long Term Storage Fee (LTSF). Remember, in exactly one month, Amazon will be charging you a LTSF. If you need some help with this, here is how to find out what items (and exactly how much) you’ll be charged come August 15th, and seven tips on how to avoid the Long Term Storage Fees.

Screen Shot 2015-07-13 at 9.02.53 AM

The above text was in the June FBA newsletter. You can click on the text above to enlarge it.

7. In Amazon’s June newsletter (you read these, right?), they first hinted about a huge sales day coming up in July as they celebrate 20 years. They suggested that people increase their inventory levels to make the most of this event. Most people ignored this message, but those who took Amazon’s advice are now reaping the benefits of more sales. So, this tip is more for how you handle things in the future… Read each of Amazon’s newsletters and respond promptly! Those who do will find more success.

5488. Set a reminder on your calendar for July 15th, 2016 and be sure you are ready for Prime Day next year. It’s not for sure if this will become an annual event, but if it does, you want to be sure and be prepared.

If you have any more suggestions about how to make the most of Amazon Prime Day, then leave a comment below. I’d love to hear what you have to say.

How to Find Out Exactly Which Items Will Be Charged Long Term Storage Fees

LTSFIf you’ve been selling on Amazon at least 6 months, then it’s possible you have recently received a FBA Aged Inventory Notification email from Amazon. This notification from Amazon is to warn you about upcoming Long Term Storage Fees (LTSF). To read more about what the LTSF are, why Amazon charges them twice a year, and some timely tips on how to avoid these fees, then click here

Most Amazon sellers would be wise to find out which items in their inventory will be charged the LTSF and how much they’ll be charged. Unfortunately, Amazon does not give you this information directly, but there is a way to find out using one of Amazon’s reports found in Seller Central. 

Here is exactly how you can find out which items in your inventory are going to be charged a LTSF on August 15th (and how much you’ll be charged per item):

1. Log in to Seller Central.

2. Hover over Reports and click on Fulfillment.

3. On the left side of the screen, under the Inventory heading, click on Show More.

4. Click on Inventory Health.

Screen Shot 2015-07-06 at 1.56.16 PM5. Click on the Download tab.

6. Click on the Request Download button. 

7. After about 60 seconds (or possibly longer) the report will be generated, and you’ll be able to download it.

Screen Shot 2015-07-06 at 12.22.10 PM

This is the text file version of the report. I copy this data and paste it into a spreadsheet so it’s much easier to understand.

8. After the report downloads, open up the file in a spreadsheet. My download automatically opens up a Text file, so I just copy and paste it into Excel. Based on your computer’s available programs, you should be able to open up the file (or at least copy/paste the text) in your computer’s spreadsheet program. 

9. The text in the file contains many columns of information that you really don’t need in order to assess your long term storage fees. You can keep the ones you want, but I delete all of the columns in the file except the following:

sku
asin
product-name
qty-to-be-charged-ltsf-12-mo
projected-ltsf-12-mo
qty-to-be-charged-ltsf-6-mo
projected-ltsf-6-mo

10. To make the chart easier to read, I change the names of the last 4 columns to:

12mo
12mo$
6mo
6mo$

11. To make the data easier to read, I also do the following (this is just a personal preference, so you may want to skip this step):

Change the document page setup to landscape.
Center align the last 4 columns.
Change the size of the last 4 columns to be smaller.
Change the size of the product name column to be bigger.

12. Select all of the text (CTL-A for PCs or Command-A for Macs)

Now, its’ time to sort. In Excel, you can sort by clicking on Data from the top menu bar, and then select Sort

13. Sort the 12 mo column and choose descending

14. Sort the 6 mo column and choose descending

15. When I’m done, my spreadsheet looks more like this:

The image is blurry on purpose. It’s so you have an idea what the spreadsheet looks like after the changes above.

Now, your spreadsheet will show you on the first pages which items will be charged a LTSF, how many will be charged, and how much the charge will be. My next step is to print out the document, but I only print out the pages that contain the information about LTSF. If I printed the whole document, then I’d waste a lot of paper as most of my inventory is not affected by the LTSF. 

Now, it’s important to know how to read and understand the data in the spreadsheet. Under the 12mo and 6mo columns, you’ll see how many items will be charged in the upcoming LTSF on August 15th. In the 12mo$ and 6mo$ columns, you’ll see the total amount that will be charged if that item is not sold or removed from your inventory. 

For example, your chart might read something like this for an item:

Screen Shot 2015-07-06 at 1.39.18 PMThe above example shows that the My First Pad item will not be charged a 12 month LTSF, but will be charged a 6 month LTSF of $8.32. Since you have 7 of these items that will be charged a LTSF, you can do the math and see that it will be a charge of about $1.19 per My First Pad. (Remember: one unit of each SKU is exempt from LTSF, so you actually have 8 of this item in stock, not 7.)

The next step is to decide what you want to do with the inventory that is affected by LTSF. In a previous blog post, I’ve discussed all the ways you can avoid Long Term Storage Fees, but for the rest of this post, I’ll only discuss the most popular method of avoiding the fee: lowering your price to get the next sale. 

LC_OFF_Body_NLPLowering the price might indeed get you the next sale, but there are more important aspects to consider. Remember, in our example above, you’ll be charged $1.19 for each item for the LTSF, so if you lower the price by over $1.19, just be sure you don’t think you’ll ever sell the item for the price you want over the next 6 months. If you do some CamelCamelCamel (CCC) research and see that you’ll probably get your original price come Q4, then maybe pay the fee, and then wait for the sale to come during Q4. On the other hand, if you don’t think you can sell this item for the price you want, then it might be a good idea to lower the price and avoid this fee. 

Again, with our example, say you have the item priced at $19.95, but the current low FBA price is $11.95. If you  lower your price by $8.00 to $11.95 to share the Buy Box, you might indeed get the next sale… but lowering 7 items by $8 each, you’ll be losing out on $56.00 in order to avoid a $8.32 fee. Is this worth it? Well, we’ll need to check CamelCamelCamel to see if we think the price will go back up during Q4. If CCC shows that the price will probably go back up in Q4, then maybe it’s a good idea to pay the $8.32 fee in order to make the profits come Q4. On the other hand, if CCC shows that the price will probably never again go up, then maybe it’ll be a good idea to lower your price in order to sell out before August 15th. As always, different items will require different actions, so do your research and make the best decision for your inventory.

amazon-warehouse-5

Note: Amazon does not want to be your long term storage solution.

You might be thinking that this requires a lot of work and thought, but the LTSF is something to take seriously, as it’s currently $11.25 per cubit foot for items stored over 6 months, and $22.50 per cubic foot for items stored over 12 months. Currently, my LTSF would be over $100, but I’ve been keeping track of my potential LTSF for over a month now. If I didn’t use these tactics to avoid long term store fees, then the fee would be even higher.

So how about you? What are some of your strategies for dealing with these Long Term Store Fees? I’d love to read them in the comments below. 

The Perfect Starter Kit for the Online Arbitrage Beginner

My name is Rebecca, I’m a recovering online arbitrage skeptic.

OA KeyboardLast year when Stephen and I started hearing a lot of buzz about people switching to doing more online arbitrage (OA), less retail arbitrage (RA), we had so much going on with our business that we just tucked away the idea of OA in the back of our minds.

Fast forward a few months, and Chris Green released his latest book, Online Arbitrage, amid much fanfare in the reseller community. Again, Stephen and I questioned, is OA really all that great? Do we really need to try it out? I took one look at the book’s price tag (whoa, that thing’s pricey!), another look at the calendar (it was a few weeks from Q4, do we really want to invest in learning a new skill?), and I convinced Stephen not to buy the book right away.

Fast forward another several months (I promise this story is going somewhere). The adrenaline of Q4 subsided, and we were deciding where to focus in the new year. We love setting goals and learning new skills, and we tossed around the idea (again!) of becoming serious about OA. The idea of sourcing from home was definitely appealing, but I was still struggling to overcome my biggest hangup computer-frustrationwith the concept of OA: hours and hours of clicking on websites, with one or two purchases? No, thanks. Spending the time and effort to find and train a virtual assistant? Huh-uh, don’t want to do that either. We weren’t wanting to dedicate a massive portion of our sourcing capital towards OA, just enough to experiment — it didn’t seem like there was an easy way to get our feet wet without investing a lot of time and money.

Until we heard about Cyber Monkey Deals (CMD). Stephen has been a member of the ScannerMonkey Facebook group from its beginning, and when we saw the posts about the new deal site, we were intrigued. So, we took the plunge and got a subscription, as well as a copy of Chris Green’s Online Arbitrage at long last.

OA Starter KitRemember how I said I’m a recovering OA skeptic? Seriously, I’ve been the one all along who has told Stephen I didn’t want to do OA, I didn’t want to spend money on a pricey book, I wasn’t interested in getting another monthly subscription, blah blah blah blah.

But now that we’ve been doing CMD for a few months and I’ve finished reading Online Arbitrage, I’m hooked. I’m the one who looks through our CMD list of deals each day, I’m the one responsible for making our OA purchases, and I’m the one quoting sections of the OA book to Stephen. I can’t say enough about how this combo of resources — Cyber Monkey Deals combined with my Kindle copy of Online Arbitrage — has given us a boost in the direction of doing solid OA sourcing.

First, let me give you a few reasons why I’m glad I finally got around to reading Online Arbitrage:

OAcover800– Online Arbitrage spells out exactly how to set up your browser to maximize your time doing OA sourcing. Seriously…exactly. Which browser works best, which extensions to use, what order to look at things each day. Time is precious, and if you follow his instructions and just practice on a regular basis, you will pick up speed and keep from wasting hours on needless tasks.

– If you aren’t well versed in how to read graphs for sales rank and price, he’s got a lot of great tips for making sense of those numbers. This is crucial not just in doing OA, but in any type of sourcing for FBA. The skills I’ve honed while practicing what I’ve learned in OA have carried over while I’m doing retail arbitrage, and I’m able to make sourcing decisions more quickly and confidently when I’m out scanning in stores. To me, that was a huge boost.

– If you get the Kindle version of OA, you’re getting a multimedia OA course, not just a book. Some days you feel like reading, some days you feel like watching and listening — the Kindle version has both (you’ll want to read/watch on a Kindle tablet or on a Kindle app on your phone, tablet, or computer). The paperback version is great, too, but you’ll have to use the links to watch the extras on a device.

– Like other books I’ve read by Chris Green, Online Arbitrage has more than just skills outlined in it. You also get a look into the mindset of a business expert — and when you spend time getting to know how someone else thinks, you learn more than just skills. You learn the root of what makes people successful at their work, which is priceless. It’s not just knowledge; it’s wisdom.

CyberMonkey-lgNow, with that knowledge base, Cyber Monkey Deals has become one of my favorite ways to source each day. Because we weren’t wanting to invest a ton of money or time in OA to begin with, I’ve found that the deals on CMD are just perfect for us, for the following reasons:

– Ten deals a day is a good amount for me to look through. Getting a virtual assistant to send me a whole spreadsheet of deals would be overwhelming. We only want to spend a few hundred dollars a month on OA right now, so I don’t need to get bogged down in dozens of potential deals a day.

– The parameters of what constitutes a good deal on CMD work well for us and are constantly being fine-tuned by the admin. We’re on our fourth or fifth month of our subscription, and we’ve seen improvement over time in how many deals are worth a second look. Now, ten deals a day doesn’t mean that we’ll get ten deals that we buy each day. Some days we may get five deals worth taking action on, and other days none. But it evens out over the course of a week or so, and we’ve had a constant flow of inventory showing up on our doorstep since getting our CMD subscription.

– Again, using the CCC and Keepa graphs linked to each CMD deal I’ve been able to get faster and more confident at making good buying decisions, which has greatly impacted my sourcing in all areas of our business.

– Over time CMD has helped me fine-tune the types of items I’m looking for and the categories I want to sell in, whether I’m doing OA or RA. Consistency of practice is key in improving any skills, and that includes scanning and sourcing. I’ve been working with Stephen at our FBA business for a couple of years now, but I have a lot of other work responsibilities and endless work around the house — never have I sourced as much and as regularly as I have since getting our CMD subscription. Now I look at items and practice making buying decisions EVERY. SINGLE. DAY. Without leaving the house!

IMG_2976I could gush on and on about how exciting the past few months have been for me as an online reseller learning the world of OA. Stephen is, by background and gifting, the serious business person in our relationship — I’m the one who has come into doing business more reluctantly and timidly, having to take steps out of my comfort zone all along the way. Reading Online Arbitrage and looking through Cyber Monkey Deals each day for the past few months have given me the perfect Online Arbitrage Starter Kit. Both resources have helped me grow into a new role as the one responsible for our business’s OA branch. Who knows where things will go from here, but it’s been an exciting start for me!

Note: Chris Green’s book, Online Arbitrage is available in full color, black and white, and even a 3 chapter preview mini-book. It’s also recently been updated with all new information for July 2015.

What’s been your experience with online arbitrage? If you haven’t tried it yet, what’s holding you back? If you have experience with OA, what’s been your favorite thing about it? We’d love to hear your thoughts.

Now Available: The Reseller’s Guide to A Year in FBA

YFBA facebook Image RightI’m really excited to let you know that The Reseller’s Guide to A Year in FBA: A Month by Month Guide to a Profitable Amazon Business is finally available for purchase. I poured almost a year of my life into researching, recording, compiling, and organizing this book so that I would always be ahead in my Amazon FBA business. Now you can be ahead of the game, too.
 
With the tools, strategies, and resources found inside this book, I was finally able to achieve six figures in sales on Amazon. It’s amazing what being properly prepared will do to your Amazon business.
  
The Reseller’s Guide to a Year in FBA is over 160 pages filled with content that will help you take your Amazon FBA business to the next level. Not only do you get the book, but you also get access to three valuable bonuses.
 
To find out more about the bonus materials, see a video preview, read reviews from Amazon experts, and scroll through the table of contents, then check out The Reseller’s Guide to A Year in FBA today.
 
Book Cover 3D Transparent 2 copy2Want more? Ok, here are more hints as to what the book will offer:
  • What items are the best to buy in each month for resale
  • What important Amazon deadlines are coming up
  • The best times to reprice your inventory
  • How to avoid the summer sales slow down
  • How to prepare and profit from major (and minor) holidays
  • How to have the best Q4 with the “Q4 snowball method”
  • How and when to run your Amazon business reports for tax purposes
  • and so much more!

With The Reseller’s Guide to a Year in FBA, you won’t be left behind on taking advantage of each opportunity you have with FBA.

FBA Sourcing + Road Trip = Free Vacation!

It’s summer, and the perfect time to plan a sourcing road trip! Combining a road trip with FBA sourcing is a great idea that combines the fun of a vacation with sourcing in new and exciting places. Imagine driving to a location far from home and stopping at rural Walmarts along the way to find clearance items you can’t find anywhere else. Imagine the possibility of finding new “honey holes” for FBA inventory. Think about how much fun it could be to source at your favorite stores in a new town and find even more of the items you’ve already sourced in your own hometown. The possibilities are endless.

In 2014, Rebecca and I planned a three-day sourcing road trip to Kansas City, Missouri. We live in Fort Worth, Texas, and both thought it’d be fun to take our sourcing on the road. We booked two nights at a hotel in Kansas City and left Fort Worth on a Friday morning.

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I’m not saying we’re a good luck charm, but the Royals did go to the World Series the year we went to see them play.

When we got to Kansas City, we checked into our hotel and headed for Kauffman Stadium to see the Royals in action, just a few months before they made it to the World Series. Rebecca and I are both fans of baseball, and it’s been my dream to visit every Major League Baseball ballpark. What better way to liven up our sourcing trip than to work in two baseball games on the road?

Friday night we watched the Royals beat the Angels thanks to an Omar Infante grand slam.

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It’s so much fun filling up multiple carts!

On Saturday morning, we got up early and began to source. Before our trip, I made a map that included many of our favorite sourcing stores. We sourced all morning and found some really great inventory items. Come lunchtime, we headed back to Kauffman Stadium for another baseball game. This time, Rebecca and I went to the stadium early and toured the Royals Hall of Fame and walked all the way around the stadium. It was a lot of fun for both of us. The game began, but the clouds started rolling in. Before the sky fell, Rebecca and I decided it was time to go. Sure enough, the rain came hard, and the game was delayed.

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Rebecca asked, “Are we going to have enough room in the back for our luggage?” Maybe next time we’ll rent a trailer.

While the game was under a rain delay, there was no time to waste for Rebecca and me. We went back to sourcing and continued to find some amazing deals at stores all over Kansas City. We filled up our van and headed back to the hotel for the night. Bright and early Sunday morning, we packed up all of our things and made the drive back home to Texas.

That road trip to Kansas City was awesome. It was a lot of fun sourcing in a new city and watching the Royals play at Kauffman Stadium. It didn’t hurt that the Royals were also giving away free hats at one game and free bobbleheads at the second game. I sold those freebies on eBay and it helped pay for the game tickets and stadium parking. Not a bad deal.

If you’re looking for a fun way to get some vacation time in while still working some on your FBA business, a sourcing road trip might just work out for you. As long as sourcing (or other work-related activities) are your primary objective, then you would be able to write off the mileage and expenses. I know from experience that it is possible to make a trip like this profitable, even after all of the travel expenses.

Yes, we actually peeled stickers in the hotel room!

Yes, we actually peeled stickers in the hotel room! Click on the image above to get your own Scotty Peelers. They’re awesome!

Rebecca and I have gone on many sourcing road trips and have really found it to be both refreshing and a fun challenge for our business. One night, after coming back to the hotel room after a huge rural Walmart haul, we were so excited about all the inventory items we found that we actually took off all of the price stickers in the comfort of our hotel room. That’s right. We actually brought all of the items into our hotel room. You should have seen the faces of other guests as we loaded up the bellhop luggage cart with bags and bags of Walmart items.

Maybe a sourcing road trip is just the thing to help give you and your FBA business the kick it needs to get out of your comfort zone and source new places – or your normal places in new cities. Take a look at a map and see what surrounds you. See if there are any non-work-related activities you can combine with your sourcing trip. Maybe combine a sourcing trip with white water rafting… or a sourcing trip with camping at a beautiful state park. Maybe you could source on your way to and from a national landmark you want to visit…or to and from a city or state on your bucket list. The possibilities are endless.

ontheroadThere are a few really great resources that can help you make even more out of your sourcing trips. The books Amazon Autopilot: On the Road and Traveltage: Use Your Smartphone & FBA to Make Money, Travel, & Create The Life You Want are both good resources that walk you through everything you need to know (and more) about combining travel with working a successful 81+-bbgb+VLFBA business. When you go on a sourcing road trip, you really need to know all the ins and outs on how to make the most of your time, energy, money, and resources. Both Amazon Autopilot: On the Road and Traveltage help you gain the knowledge you need to make each and every one of your sourcing road trips a big success.

Now, I’d love to hear from you! Have you been on a sourcing road trip? Where did you go and what did you do? Have any tips to add for a successful sourcing road trip? Comment below and share your story.

A Year in FBA Book Preview

Book Cover 3D Transparent 2Rebecca and I are excited to announce our latest book, The Reseller’s Guide to a Year in FBA: A Month by Month Guide to a Profitable Amazon Business.  

We’ve been working on this book for almost a year and on Monday, June 29th, you’ll have the opportunity to get it. 

In our new book, we will break down exactly what to expect for each month of your FBA business.

Here is a sneak peek at what’s inside the book. Simply scroll inside the box below to read through the Table of Contents:

The Reseller’s Guide to a Year in FBA
Table of Contents

Introduction

  • Wait! Don’t Skip The Introduction!
  • How to Read This Book
  • Repetition
  • Free Updates
  • Recommended Resources
  • A Little About Me
  • Basic Understanding
  • Disclaimers
  • Links
  • Let’s Get Started

Chapter 1: January

  • Happy New Year!
  • Know Your Numbers
  • Q4 Detox
  • Handling Returns
  • January Sourcing Detox
  • Thrift Stores in January
  • Post-Christmas Amazon Price Drops
  • January Sourcing Ideas
  • Popular Items Sold in January
  • Textbooks
  • Long Term Storage Fees
  • Valentine’s Day is Coming
  • Amazon’s Holiday Return Policy
  • Taxes
  • Conclusion
  • Important Dates

Chapter 2: February

  • Welcome to February!
  • Long Term Storage Fees
  • Opportunity Costs
  • February 13th
  • Slower Sales & Lower Sales
  • Valentine’s Day
  • After Valentine’s Day Sales
  • March/April Dates to Prepare For
  • Weather-Related Sourcing Ideas
  • Feed the Beast
  • Iced in? Get creative!
  • Conclusion
  • Important Dates

Chapter 3: March

  • Welcome to March!
  • Garage Sales
  • Hit or Miss
  • ASD in Las Vegas
  • Buying Complete Booths
  • The ASD Experience
  • Overwhelmed by ASD?
  • Can’t Make The Trade Show?
  • April Dates to Prepare For
  • Bundling Basics
  • Important Bundling Rules
  • Higher Bundle Profits
  • Marching Towards Profits
  • Important Dates

Chapter 4: April

  • Welcome to April!
  • Meltable Grocery Items
  • Meltable Mishaps
  • Spring Cleaning
  • Automated Spring Cleaning (Removals)
  • Profitable April Sourcing
  • Garage Sale Tip of the Month
  • Taxes
  • May Dates To Prepare For
  • CES Conference
  • Conclusion
  • Important Dates

Chapter 5: May

  • Welcome to May!
  • What to do on May 1
  • Free Money
  • June Dates to Prepare For
  • Preparing for Summer with Kids at Home
  • How To Gain Millions More Customers
  • Cleaning up Your FBA Inventory with a Garage Sale
  • Conclusion
  • Important Dates

Chapter 6: June

  • Welcome to June!
  • Avoiding The Summer Slowdown
  • Bundle Up To Avoid The Summer Slowdown
  • Family Time
  • July Dates to Prepare For
  • Winter Sourcing
  • Sourcing Road Trip
  • Going on Vacation
  • Conclusion
  • Important Dates

Chapter 7: July

  • Welcome to July!
  • Items to Source in July
  • Post July 4th Sales
  • Massive Target Toy Clearance Sale
  • August Dates to Prepare For
  • Long Term Storage Fees
  • Selling Seasonal Items on Amazon
  • Conclusion
  • Important Dates

Chapter 8: August

  • Welcome to August!
  • End of Summer Sales
  • ASD Trade Show
  • Back to School
  • Back to School for You!
  • While the Kids are Off to School
  • Long Term Storage Fee Reminder
  • Opportunity Costs
  • August 13
  • August 16
  • September Dates to Prepare For
  • Feedback Preparations for Q4
  • Conclusion
  • Important Dates

Chapter 9: September

  • Welcome to September!
  • Preparing for Q$
  • The Q4 Snowball
  • Repricing
  • October Dates to Prepare For
  • Bundling Basics
  • Important Bundling Rules
  • Conclusion
  • Important Dates

Chapter 10: October

  • Welcome to October!
  • Meltables
  • Q4 Preparation
  • Stretching Your Sourcing Money
  • Supplies
  • Toys! Toys! Toys!
  • Hot Toy Lists
  • Raise Your Prices
  • The Christmas Arch
  • Holiday Selling Guidelines for Toys & Games
  • Merchant Fulfill?
  • Halloween Costumes
  • Halloween Candy
  • When to Slash Prices
  • After Halloween
  • Feedback Management
  • Important Dates

Chapter 11: November

  • Welcome to November!
  • Thankful
  • Dollar General Toy Sale
  • Post Halloween
  • More than Just Toys
  • Baby, It’s Cold Outside
  • Summer in November?
  • Correct Q4 Expectations
  • Hot Toys
  • Black Friday Preparation
  • Black Friday Shopping Day
  • Hiring Help for Black Friday
  • Bonus Black Friday Tips
  • Better Prices Before AND After Black Friday?
  • Go At Your Own Pace
  • After Thanksgiving
  • Cyber Monday
  • Quick Q4 Tips for November
  • Final Thoughts about November
  • Important Dates

Chapter 12: December

  • Welcome to December!
  • Holding Your Price vs. The Race to the Bottom
  • Let’s make some money!
  • Pre-Christmas Sales
  • Shipping to Amazon FBA in Time for Christmas
  • Sales
  • The Week Before Christmas
  • After Christmas
  • What To Do With All That Q4 Money
  • Running Year-End Reports For Tax Purposes
  • Looking Towards the New Year
  • Important Dates

 

What are others starting to say about The Reseller’s Guide to a Year in FBA?

10421469_417704858386654_7706192864140451556_n“Stephen Smotherman has done it again! His Year in FBA book is jam packed with tons of FBA money making and time saving tips for every month of the year! Not only does he walk the seller through all of the relevant events, sales, and holidays for each month, but also provides dozens of resources in each chapter to maximize your sourcing dollars. I highly recommend reading it from cover to cover and then revisiting each month’s chapter to be fully prepared for what lies ahead on the calendar. This comprehensive guide will come in handy no matter how you source your inventory – thrift stores, clearance sales, garage sales, online arbitrage..and even trade shows!” Jay Bayne from scannermonkey.com

1931089_35012509586_1348_n“I found this book to be very interesting and a great read for any reseller. The book is laid out month-by-month to give you an idea of how to organize your business for the year. Each seller will have their own variations, but the book is fantastic for ideas and structure to help a beginner get started, or for a veteran to critique their own existing business. It’s a refreshing view and will get you to stop, think, and review how you are doing things. When you read this book, you’ll think to yourself, “Why didn’t I think of that?” Bob Willey of sellercoaching.com

1725161_10152664061520189_2154552718918813370_n“Wow! Where was this book when I started Amazon FBA? This book reads like a monthly encyclopedia of what to expect in a year selling Amazon FBA. Stephen does an excellent job of summarizing each month of selling and breaking it down into easy to read and understand segments. Each month provides helpful tips, important dates and recommendations based upon the author’s own personal selling experience. A Year in FBA provides an honest depiction of selling Amazon FBA, and the content covered in this book would be perfect for a new seller or as reference guide for a seasoned seller. This is a must read for every Amazon seller!” Amanda Moak of The Brick Shoppe

10176072_10154098924105651_5920972786082785737_n“A man that can write a full chapter about February gets much respect from me. Seriously though, I really enjoyed this innovative book idea. Full of great and timely tips. Specifically I found the bundle discussions great and the tip to not judge a yardsale from the curb. This is a great book if you want to even out your sales and not have a feast in December and famine in June. By using the tips you can be sure to have steadier sales all year long.” Brian Vienna

 

Book Cover 3D TransparentWant more? Ok, here are more hints as to what the book will offer:

  • What items are the best to buy in each month for resale
  • What important Amazon deadlines are coming up
  • The best times to reprice your inventory
  • How to avoid the summer sales slow down
  • How to prepare and profit from major (and minor) holidays
  • How to have the best Q4 with the “Q4 snowball method”
  • How and when to run your Amazon business reports for tax purposes
  • and so much more!

With The Reseller’s Guide to a Year in FBA, you won’t be left behind on taking advantage of each opportunity you have with FBA. 

We’re still putting the final touches on the book, but it’s currently over 160 pages of profitable information that will help you be prepared for every Amazon money-making possibility. 

Since we’re still adding a few more sections to the book right now, I’d love to have your help in making sure this book is the most well-rounded year in FBA guide possible. What do you hope this book will cover? What questions do you have about a year-round profitable Amazon business? Are some months harder for you than others? Let us know your questions and problems in the comments below, and we’ll do our best to make sure the book addresses your issues. 

Summer is Coming – Is Your FBA Business Ready?

diary-entry-9-vacationWe’re all about being prepared here at Full-Time FBA, so we’re starting to look ahead to the month of June and a huge change that happens in our business every year: the end of the school year. 

The reason the end of school signals a huge change for our business is that it is a huge change for our household.  And as we all know, when you run a business out of your house, changes in the household can dramatically affect your business. With four boys ages 8 to 14 in our house, summertime is kids’ time — but it DOES NOT have to be crazy, chaotic, I-just-want-this-season-to-end time!

SCHOOLS OUT KIDSFor other parents of children who are on the traditional school schedule, you know exactly what we mean. The month of May is usually your last full month (for a while) to be able to work on your FBA business while your kids are off at school. Come June, you’ll need to find a new FBA work schedule that works best for you and your kids. Maybe you can hire a sitter to come play with them a few hours a day so you can get some work done, or maybe you can implement some of your older kids into some of your daily FBA tasks.

No matter what you decide to do, making sure you have a plan in place before school lets out will help set you up to succeed a lot more than just winging it on the first day of summer.

If you need ideas for how to involve your kids in your FBA business, here are just a few:

Younger Kids

Electronic-Toddler-Toys* Let them turn on electronic toys to make sure they still work, and when done, make sure they are turned off (so the toy doesn’t accidentally get activated during shipping).

* Have them hand you items on the bottom of a retail shelf (so you don’t have to bend down over and over again).

* Send them to a nearby price scanner to make sure something is ringing up right or to check a price when there isn’t one.

* Have them transfer items from the shopping cart to the cashier conveyor belt.

* Teach them to sort like items together before you list or inventory them.

Older Kids

* Have them put FBA stickers over UPC bar codes.

* Have them put suffocation-warning stickers on poly-bags.

DSC04621* Teach them to cut and organize coupons for your grocery, health, and beauty items.

* Send them to get shipping supplies (boxes, bubble envelopes, packing tape, etc) from the garage or closet when it’s time to pack and ship.

* If you find a great item in one store, have them be on the look out for the same item in the next store that you go to. It’s amazing what they’ll find from their shorter point of view!

* Send them to find a cashier if you need a price check.

* Let them test used video games to make sure disks or cartridges are working properly. This is the Smotherman kids’ favorite task!

Teenagers

By the time your kids get to be teenagers, you potentially have excellent employees living right under your roof. You could teach them to do any number of tasks, including the following:

* Removing price stickers.

teen box* Packing shipments.

* Taking product photos.

* Editing product photos.

* Researching products for item descriptions and key words.

* Shrink wrapping or poly-bagging.

* Unloading the car after a big haul.

* Counting to make sure collectible board games have all the pieces.

* Building a Lego set or putting together a puzzle to make sure all the pieces are present.

Teaching Kids About MoneyNot only does involving your kids in your FBA business keep them occupied and allow you time to work, it’s also an excellent opportunity for you to impart entrepreneurial vision to your children, show them a solid work ethic, and teach them how to manage the money they earn (you are paying your kids when they work for you, right?).

In our book, Married to Reselling: Balancing Family Life with Your Online Business, Stephen and I talk about the countless ways we include the kids in our FBA business. From the kids helping you here and there to you actually training and hiring them for certain activities, you don’t always have to be away from your kids while you are getting your FBA work completed.

Now it’s your turn to share a little. Do you have kids at home while you do your FBA business? Do you homeschool? Are you stressing over the end of the school year? We’d love to hear from you in the comments.

The 3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

This blog article comes from my friend Karon Thackston. You might remember her from this popular guest blog post last year about keywords in listings. Karon is back again with even more helpful insights into creating quality Amazon listings that bring in more customers and more sales. 

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The 3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common mistakes we’ve seen when it comes to writing your listing and using keywords.

Mistake #1: Not Using Keywords Correctly

Amazon isn’t like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords throughout your listing. Because they don’t understand this, many sellers are ruining the way their copy sounds as they try to rank higher on Amazon. Use the keyword once and Amazon’s got it.

That includes your Search Terms fields. If the keyword is in the title, brand, manufacturer and UPC, you do not need to include it in your search terms. It is a waste of space that could be used for additional, traffic-driving keywords.

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Last, we see countless folks inserting keyPHRASES into the search terms fields instead of keyWORDS. Amazon doesn’t work with phrases. They use literal keywords. Putting something like:

natural dog treats
100% wholesome dog treats
beef dog treats
dog treats made in the usa
nutritious dog treats

… leaves lots of wasted room that could accommodate other keywords. Because we don’t need to repeat keywords and we do need to use individual keywords (not whole phrases), this should be reworked to this:

natural dog treats 100% wholesome beef made in the usa nutritious

That’s 50 characters in the first field and 14 in the second. With five fields at 50 characters each (a total of 250 characters) that leaves you with 186 characters. If we remove any keywords that are included in our product name (aka, title) we’ll have even more room. Here comes more traffic!

Mistake #2: Not Differentiating Your Products From The Competition

Think about your own shopping experience on Amazon. You show up on the site to search for olive oil and vinegar sets. I just did a search for that term and here’s what came up…

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When I was scrolling down the page, it didn’t take me long to figure out that they all appear pretty much the same. What if they gave some additional information or used words that were more enticing?

Here are some examples of how just a minor tweak can make a big difference. As a shopper, I would be more likely to click these search results:

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The simple words “ribbed,” “Italian collection” and “lead free” made my eyes perk up. I wanted to know more.

Mistake #3: Not Answering The Question “So What?”

With so many duplicate products on Amazon (especially when dealing with private labeling), you simply must fall back on a long-standing rule of copywriting: Answer the question “So what?”

When customers scroll down a page of search results looking at your title, or they click to your product page to learn more, you have to set yourself apart from all the other options. Maybe this means having more positive reviews. Perhaps it is the lowest (or highest) price. But, more often than not, that task depends on the bullets and product description.

Here are 30 ways to differentiate your products from the pack so you stand out and get more sales.

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By correcting these 3 common mistakes, you eliminate the wasted space in your search term fields, bullets, and product description while setting yourself apart from the competition. And that always leads to more sales!

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116_1409831933Want more in-depth help with developing product listings that drive traffic and get more sales? Karon’s ebook Amazon Advantage: Product Listing Strategies to Boost Your Sales walks you through her best-kept secrets of creating product copy that earns you more money. Get your copy today!