Wow! It’s almost half way through the month of November. Hopefully you stocked up on some Halloween clearance items last week. Halloween candy (especially candy corn) still sells well throughout the year. And certain children’s costumes are big sellers year round. Many kids love getting a costume of their favorite TV, movie, or video game character as a Christmas or birthday gift during the year… so if you happen to come across any Halloween costumes still on clearance, scan and buy those things up. If a store still has costumes on clearance, it’ll probably be up to 90% off by now. What awesome ROI! Note: If you are not approved to sell in clothing, then be sure that the costume is in the toy category. From my experience, about 75% of the costumes I’ve looked at are in the toy category, while the other 25% are in clothing.
It’s Q4… and while most resellers are focusing on toys, toys, and more toys, I want to help broaden your thinking on other ways to make this Q4 profitable. Yes, toys are awesome to sell during Q4, but if you only look at toys, you are leaving a lot of other money making opportunities on the table. Let’s talk about this in a bit more detail.
Baby, It’s Cold Outside
November is here, and so is the cold. In many places across the US, arctic fronts are hitting soon (or have already been) and this signals a huge increase in winter related products. If you see anything on clearance that is winter related, scan it as soon as possible. This especially includes themed winter merchandise such as blankets with children’s characters on them (Doc McStuffins Fleese Throw), Snuggies (with the local college logo all over it), and anything else winter related with a TV, movie, music, or sports theme.
The best thing about winter related items is that they will still sell year-round, even during the hot summer months. It’s still cold somewhere in the world, and customers want to get their winter related items from Amazon. You want them to buy from you! I’ve sold Thomas the Train fleece throws and Hello Kitty Snuggies both in November and in July. So while the next 3 months are going to be the best time to sell winter themed items, you don’t have to worry if they don’t sell now… because it’s likely to sell (if priced competitively) sometime later.
Of course, there are a million other winter related items that sell well while it’s freezing outside other than blankets, fleeces, and Snuggies. Put on your thinking cap and come up with other cold related items that people buy between November and February. Just brainstorming I can think of winter boots, vaporizers, ice scrappers, wool socks, lotions and skin moisturizers for dry skin, ice fishing supplies, car covers, snow blowers, ice skates, hot chocolate mixes, hand warmers, fireplace tools, bags of rock salt, cough and cold medicines, and space heaters… and that’s just off the top of my head. Keep your eyes open for these items (some regular price, but especially clearance priced) because they may sell very quickly.
Summer in November?
It might seem obvious to sell winter related items during the winter, but did you know that summer items sell well this time of year too? In fact, it’s more likely that you’ll find summer items that are clearanced up to 75% or even 90% off retail prices. Even though it may be winter weather where you are, there are many places where it’s still warm. I’ll never forget when I was in middle school and went swimming on Christmas day in Houston, Texas. Sure, it was a rare winter season where the temps never got close to being cold, but I know there are plenty of states in the US (think of Florida, Arizona, and Hawaii too) that stay warmer than the rest of the US… and they still might be buying summer items right now. And if you’re set up with FBA Global Export (you are by now, aren’t you?) then people all over the globe can buy your summer related items while it’s summer weather for them.
Again, put on your FBA thinking cap and think of all the spring and summer items that sell well. These include inflatable pool toys, sandals, grilling tools, grilling seasonings, swimsuits, air conditioners, box fans, camping gear, water balloon and squirt gun toys, sprinklers, plant seeds, lawn tools, lawn ornaments, car wax, beach towels, baseball gear, sunglasses, wedding related items (most weddings are in the summer), swimming pool supplies, and coolers are just a few ideas to get you thinking of summer items.
Sure, not all of your summer merchandise will sell during the winter months, but just think how awesome it is, that for only a few pennies a month, Amazon will store these items for you until they eventually sell. Come spring or summertime, these items will be back to flying off the shelves, and the ROI you get will make your wallet very happy.
Another big event in the life of a reseller in the month of November is Black Friday. I personally don’t shop on Black Friday anymore. It’s just too crazy of a time fighting the crowds and the lines in order to get only a few really good deals. I’d much rather stay home and spend the time with my family eating Thanksgiving leftovers.
Just because I don’t like to go out and shop on Back Friday, doesn’t mean that I don’t take advantage of the Black Friday advertisements and sales. Did you know that many of the Black Friday deals are honored online? That’s right, you can order from home many of the same deals that others are camping out overnight to get. Another way to take advantage of Black Friday deals is that Amazon often price-matches Black Friday ads. Do your due diligence to find out which ads they are matching, but for many items, it’s well worth the time to get Amazon to price match. That way, you could buy from the retailer (who will often limit your purchase to a small quantity) AND you could buy from Amazon (who will also limit your purchasing numbers). This way, you could get double what you would normally get if you only shopped from the retail store’s website.
I really love sourcing in November. Amazon’s Q4 sales have really started to increase, and there is more money to source with than usual. The more money you can source with in November, the faster you can get inventory into Amazon to flip… which leads to even bigger payouts, and more capital to source with in the next disbursement… and then the cycle starts over and over again!
So how about you? What tips do you have to share about sourcing in November? Do you have a plan of attack for Black Friday? I’d love to hear how you plan on making November the most profitable it can be. Comment below with your awesome ideas.