“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness,” – A Tale of Two Cities.
One of the greatest opening lines of any piece of literature still accurately portrays the world that we live in today over 150 years after it was written. Today, with the internet, we have immediate access to almost any piece of information we want to lay our eyes on. While the opportunity is amazing, all the information can become very overwhelming, especially when it comes to learning how to run a successful Amazon FBA business.
Even though there are so many great pieces of information out there, both free and paid, it could be hard sometimes not to feel like you are missing out on something you need to know. This concept actually has a name. It’s called FOMO (fear of missing out), and it’s a very real mindset.
This fear is one that I’ve struggled with personally the past few years. I subscribed to countless email lists on topics ranging from Amazon, FBA, private label products, wholesale information, repricing, retail and online arbitrage, as well as a handful of non-Amazon related newsletters. I was also involved in over 50 different Facebook groups related to selling on Amazon. I felt like if I wasn’t involved in every possible opportunity, then I would miss out on valuable information that would help take my Amazon business to the next level. It turns out, the opposite was true.
What I didn’t realize was that following so many different opportunities at the same time was actually slowing down the growth in my Amazon business. I was more focused on getting information than implementing information.
So here is the simple trick I used to get over my fear of missing out: FOCUS.
You might have heard me talk about this on Periscope lately, but I’m all about FOCUS. I write the word in all caps because it’s an acronym for what I really want to remember. FOCUS: Follow One Course Until Successful.
Gary W. Keller and Jay Papasan in their book, The One Thing, introduced me to The Focusing Question. This question has had a tremendous impact on helping me know what I need to focus on right now versus what I can save for later. The focusing questions is this:
“What’s the ONE thing I can do such that by doing it everything else will be easier or unnecessary?”
Wow… that question revolutionized my life. I use that question when I’m deciding how to spend my time, what new part of my Amazon business I want to learn next, what podcast I’ll listen to, what book I’ll read, what store I’ll source at, what email I’ll read, what Amazon product I’ll purchase, and so on.
Let’s break this down into the fears associated with FOMO in your Amazon business.
FEAR – I’m afraid that if I don’t learn everything, I won’t be successful.
TRUTH – If you try to learn everything at once, you’ll never get a strong enough foundation to actually put into action what you have already learned.
ACTION – Pick one aspect of your Amazon business to learn next, and only read books, listen to podcasts, or watch videos that are on that topic. Learn that topic so well that you could teach a friend how to do it with confidence. And be patient. It takes a while to learn a new skill. Too many people get frustrated because they don’t master something very quickly. It takes time, trial and error, and experience to be able to master a topic. Once you learn that new aspect of your business, move on to the next topic you want to master.
FEAR – If I’m not in every Facebook group, I’ll miss out on a valuable piece of information that will help my Amazon business.
TRUTH – There is not enough time in the day to read all the information in every Amazon FBA Facebook group. In fact, if you try to read it all, you’ll have no time for sourcing or other tasks that actually make you money.
ACTION – Pick only a handful of Amazon Facebook groups (like this one) to participate in. Rather than leaving or deleting the groups you don’t want to participate in, update the notification settings for those groups to OFF. You can still check in from time to time, but you won’t be notified of posts every time you log in. Then, focus on the few Facebook groups you get the most out of, and be a part of that community. The community aspect of Facebook groups is what really makes them work for your business.
FEAR – If I don’t read every Amazon FBA email/update/newsletter I get, I’ll miss out on some great information.
TRUTH – Emails don’t delete themselves, so if you get an email on a topic you want to focus on later, then save it.
ACTION – Organize your emails. I set up multiple email folders within my email app to hold important pieces of information until I’m ready to consume them. Now, when I get an email about private label, I put it in the private label folder. When I get an email about wholesale, I put it in the wholesale folder. I still have access to the information, but I don’t consume all of it, all of the time. I can choose to go back and read those emails when the time is right.
Note: I’m not referring here to emails from Amazon. I’m referring to newsletters you have subscribed to. As an Amazon FBA seller, you should always read every email from Amazon related to your seller account immediately.
The key to overcoming information overload is to focus. When you are able to focus, you don’t become susceptible to shiny object syndrome.
Too many of us try to learn multiple aspects of the Amazon business at the same time. Who do you think finds success faster, the person who spends 1 hour a day learning 5 different areas of selling on Amazon, or the person who spends 1 hour a day learning just 1 aspect on how to sell on Amazon? The person who focuses is able to apply what they learn much faster than the person who is trying to learn a little bit of everything.
Challenge: Choose your “one thing” and then leave it in a comment below. Maybe this will help keep you accountable by posting it here. Then, stick with your “one thing” until you’ve mastered it. I can’t wait to see what your “one thing” is.