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Full-Time FBA

Turn part-time hours into a full-time income via Amazon FBA

Turn Part-Time Hours into a Full-Time Income via Amazon FBA
Home Bundles How to Create Profitable Bundles for Your Amazon FBA Business

How to Create Profitable Bundles for Your Amazon FBA Business

May 11, 2021 By Stephen Smotherman 14 Comments

After reading about the profit potential of selling bundles through Amazon FBA in our last post, are you ready to learn the basics of how to create your first profitable bundle?

In the rest of this blog post, I want to give you my 8 steps to creating a profitable bundle to sell on Amazon.

  1. Come up with your bundle idea.

This might seem like an obvious first step, but you must have a solid idea in place before you start putting your bundle together. For this stage of the process, I recommend focusing on a niche that you’re already very familiar with. If you’re into camping, think about what kind of camping themed bundle you’d be interested in buying. If you have a small child, then think about a birthday party bundle focused around your child’s favorite toy or TV show. The possible combinations of your bundle can be endless.

  1. Pick a theme for your bundle.

Your theme can also have endless combinations. Examples of themes are “birthday party” or “household task.” For the purposes of this blog post, we’ll go with the example we started talking about in the previous post, a Teenage Mutant Ninja Turtle birthday party pack.

  1. Pick your main item.

In Amazon’s bundle guidelines, they state every bundle should have a main, centerpiece item. Every bundle on Amazon must belong to an Amazon category, so you must have a main item that helps determine that category. If your main item is a toy, your bundle will be in the Toys category. If your main item is a small kitchen appliance, your bundle will be in the Home & Kitchen category. Note: Be sure you read up on Amazon’s bundle guidelines before you get started because bundles are not allowed in certain categories.

  1. Pick the complementary items.

Once you have a main item for your bundle, you will need to choose the complementary items to make up the rest of the bundle. All of the items in the bundle must work together and complement each other in a logical fashion. For example, in my Teenage Mutant Ninja Turtles party pack I will need to make sure everything in the bundle fits with the TMNT theme; I shouldn’t include a random board game that has nothing to do with TMNT.

Note: Some people might want to include candy or food items as one of their complementary items. I don’t recommend including food or anything with expiration dates that you have to track once you send it to the FBA warehouse. Some folks like to make Halloween or Easter bundles and include a note in the listing “basket includes space for you to add candy,” rather than including the candy in the bundle itself.

  1. Buy in bulk.

If you go to the trouble of coming up with a stellar bundle idea and putting together a fantastic Amazon listing, you want to maximize the number of sales you can get from it. You want to be able to send as many bundles as you affordably can send to the FBA warehouse, and you want to be able to replenish your listing as needed. Buying in bulk will allow you to trim costs and maximize the number of units you can send to FBA. You’ll need to look for sources where you can find multiples of both your main item and your complementary items.

  1. Properly enclose the items.

You’ll need to find a way to enclose all your bundle items in a way that makes sense for your particular bundle and that protects all the items. In some cases a poly-bag might be sufficient, but in others you’ll want to use a box. These items are going to be handled fairly roughly by warehouse workers and UPS/FedEx/USPS workers, so you want to make sure the bundle is packaged tightly and protected from damage.

  1. Use a “Do Not Separate” sticker.

Once you have all of your bundle items properly enclosed in a box or bag, you should label it with a “Do Not Separate” sticker to notify the warehouse workers not to separate your bundle into individual items. You can print these labels yourself with a Dymo printer, which is what I typically do when I need a “Do Not Separate” sticker, or you can buy them here.

  1. Create the Amazon listing.

Last but not least, you will need to create the Amazon listing for your bundle. Here’s a list of some of the key items you need to have on hand when you start to create your listing:

  • High-quality photos of your bundle. You can search “image requirements” in the Amazon guidelines for more information on how to ensure you are using the right photos in your listing.
  • A fantastic title, keywords, product description, and bullet points. These are the words that Amazon will use to help customer’s find your bundle. Be sure yo use words that customers will use when searching for you bundle.
  • A unique UPC. Amazon only allows UPCs that are associated with one particular brand, and they must be a part of the GS1 database. When it comes to bundles, however, you might have included a couple different brands – so what do you do? You will need to apply for a GTIN exemption at this link. I know, that’s a lot of acronyms in one paragraph!
  • Master creating profitable listings. I highly recommend the Wholesale Bundle System for learning how to create product listings that sell.

There you have it in a nutshell, how to create a profitable bundle on Amazon: come up with an idea; choose a theme; pick your main item and complementary items; buy enough to make multiple bundles; package the bundle well; label it well; and create the listing so you can send it off to the Amazon warehouse.

If you think bundles are a good fit for your Amazon business, I encourage you to try creating your first bundle and see if you can get those profits to start rolling in.

Don’t forget about the best resource to get started with bundles: The Wholesale Bundle System.
*Post updated for 2021

Bundle Webinar Reply

Recently, I hosted a free webinar where I’ve invited my good friend (and million dollar Amazon seller) Kristin Ostrander to come teach you how to create profitable wholesale bundles. Wholesale bundles just might be the solution to many of your sourcing problems.

Watch the replay for a limited time:

Adding Wholesale Bundles to Your Amazon Business

The Wholesale Bundle System Course

I once thought that creating bundles was not a good use of time, but then I discovered the video course, Wholesale Bundle System. After taking that course, my mind was opened to the profit possibilities bundles offer Amazon sellers.

This course showed me why some bundles sell frequently and why some are duds. The videos opened up my eyes on how to create professional looking photos without having to be a professional photographer. The Wholesale Bundle System also showed me how to find the most relevant keywords customers are using to search for the bundle I want to sell. The course really does tell you exactly what you need to do to create and sell successful bundles.

With step-by-step instructions for those who are new to bundling, as well as advanced tips for more seasoned bundlers, this course is filled with profitable strategies and suggestions on creating fast-selling bundles on Amazon. They even simplify and explain the sometimes confusing step of getting UPC exemptions for bundles.

Plus a Special Bonus From Me!

I’ve personally been through the Wholesale Bundle System, and I know this is the real deal. So if you enroll on the Wholesale Bundle System, I’m going to throw in my own special bonus!

If you enroll in the Wholesale Bundle System, I’ll give you access to my “Boost Your Bundles” master class! In this master class, I’ll share with you the secret ingredient to Wholesale Bundle success.

In fact, if you enroll today just email me here and let me know you that you got the Wholesale Bundle System course, and I’ll email you a link to the bonus master class. Just be sure you use the same email address to email me as you did to enroll in the course, so I can verify your purchase.

I don’t know how long I’ll offer this bonus master class, so take advantage of this opportunity today. If you’re thinking of adding bundles to your Amazon business, and you want to be sure you’re doing everything the right way, then I highly recommend the Wholesale Bundle System.

Now, I’d love to hear from you. Did this blog post spark some bundle ideas that you want to start creating sometime soon? How do you think selling profitable bundles will impact your business? Do you have any questions about what it takes to sell successfully bundles on Amazon? Do you already have some experience selling bundles? What other tips would you add? Comment below and let me know. I read every comment.
*Post updated for 2021

Filed Under: Bundles, Growth Hacks, How To, Tips & Tricks

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About Stephen Smotherman

Stephen loves helping people turn part-time hours into a full-time income via Amazon FBA. When not reselling or blogging, Stephen enjoys reading with his wife Rebecca, playing games with his kids, serving at his church, and watching baseball.

Comments

  1. Emerson Incestments says

    January 31, 2019 at 7:14 am

    How long on avg does it take to for it to start selling? I understand the listing gets indexed but looking for rough numbers. Also if a change to the listing is needed ( ex your missing a keyword) or if you want to update the listing to see if one version is better than the previous – how often can/should update the listing without hurting your rankings.

    Reply
    • Avatar photoStephen Smotherman says

      January 31, 2019 at 11:15 am

      It all depends on:

      1. How well you create your listing with the right title, keywords, description, and image. This resource can help you with using the right words in your listing: https://www.fulltimefba.com/amazonadvantage

      2. The customer demand. All the right words won’t help if there is no customer demand. Check the individual pages of the items you’re wanting to make a bundle out of and see if there is demand there. Demand for individual pages shows a greater possibility of the demand for your bundle.

      3. If you’re the only one listed on the product, then you’ll have pretty easy access to update the words in the listing.

      Hope this helps!

      Reply
  2. Ira Williams says

    January 31, 2019 at 7:55 am

    Hey Stephen,

    I was considering bundling two books by the same author. One seems to sell very fast (I sold 5 in a week), and the other not so much.

    Is this something I could consider bundling to help move the slower selling ASIN?

    Reply
    • Kay says

      January 31, 2019 at 8:29 am

      Ira please don’t do this. You cannot bundle books together per Amazon guidelines.

      Reply
    • Avatar photoStephen Smotherman says

      January 31, 2019 at 11:17 am

      That’s a great idea, but Kay’s comment is right. Bundling books together is against the bundle rules. Read the rules here: https://www.fulltimefba.com/bundlerules

      Reply
      • IRA WILLIAMS says

        February 1, 2019 at 2:37 pm

        Thanks. I appreciate that information. I’m only a month into this so still learning all the rules.

        Reply
  3. Susan Broadwater says

    January 31, 2019 at 4:31 pm

    Stephen, thank you for another great blog. I especially appreciate when you include links to find things easily like the “Do Not Separate” sticker, and the GTIN exception form.

    Do you happen to have a link or suggestion for a good 12″ X 15″ (approx) bag that would be of sufficient quality to bundle with?

    I am thinking of a bag that is not a heat shrink bag since the contents might be damaged by the heat in that process.

    Reply
    • Avatar photoStephen Smotherman says

      February 2, 2019 at 11:26 am

      Try these: https://amzn.to/2HMlFuL and https://amzn.to/2SosF5c

      Reply
      • Susan Broadwater says

        February 4, 2019 at 2:35 pm

        Thank you, Stephen!

        Reply
  4. Elnora Hernandez says

    February 4, 2019 at 12:15 am

    Where is my book I ordered and paid for the book of bundles. How do I get it?

    Reply
    • Avatar photoStephen Smotherman says

      February 4, 2019 at 1:29 pm

      When you purchased your Bundle Book, you crated an account at GumRoad. Go to GumRoad and log in to your account and you’ll find it there.

      Reply
  5. Pranav says

    May 16, 2021 at 11:36 pm

    Which one is better if I don’t ship items with myself. I want to dropshipping on Amazon. I have one dropshipping supplier, Is wholesale bundle system is workable with dropshipping or wholesaling?

    Reply
    • Avatar photoStephen Smotherman says

      May 17, 2021 at 10:06 am

      I don’t know how someone could dropship bundles… and we don’t recommend dropshipping as a sustainable business strategy anyway.

      Reply
  6. Bob Bruno says

    May 20, 2021 at 7:47 am

    I signed up for the wholesale bundle system after your webinar with Kristin. I recognized the value right away! Not very happy with TWF and other selling methods where this bundling system gives you a level of control, stability and scalability that is more difficult to achieve with other Amz selling techniques. thanks!

    Reply

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