Selling Shoes on Amazon FBA – Should You Do It?

Many of you know that Rebecca and I are a team when it comes to our Amazon FBA business. While I mainly focus on retail arbitrage and wholesale sourcing, she is the specialist when it comes to online arbitrage… and specifically sourcing and selling shoes on Amazon.

Since Rebecca has such a wealth of knowledge about sourcing and selling shoes, I decided to sit down with her and record a Q&A interview video focused on the biggest lessons we learned when we first started selling shoes on Amazon.

In the video below, you’ll learn:

  • Why we added shoes to our Amazon business model
  • How adding shoes impacted our Amazon FBA business
  • How shoes helped our ASP increase substantially
  • What the competition is like in the Shoes category
  • Why brand restrictions in shoes don’t have to be a problem for FBA sellers
  • How selling shoes has changed our lives
  • Why we choose to source shoes via OA instead of RA
  • How sales ranks of shoes are different than most other categories
  • … and more!

Enjoy! Leave us a comment below the video if you have a specific shoe question and we’ll see about addressing that in a future blog post or video.

Want to learn more? Rebecca and I recently hosted a FREE webinar all about how to get started with selling shoes on Amazon and added it to our YouTube channel. Just follow the link above to see the webinar in its entirety.

17 responses to “Selling Shoes on Amazon FBA – Should You Do It?

  1. Digging that TaxJar shirt, Stephen! 😀

  2. T Marie Marshall

    Great to know how shoes sell. I have been intrested but was a little hesitant to take the plunge.

  3. The whole reason I started shoes is due to this website. Thank you!

    Now, I’ve sourced shoes using manual OA methods and I’ve come up empty every time. Without UPCs, I feel uncertain on the right match. Maybe I’m shopping the wrong sites, but OA for shoes seems to consume a lot of time and I’ve got nothing to show for it. Hopefully you’ll explain your process in upcoming posts!

  4. Thank you so much, great little video! Sincerely appreciate that you’re willing to share this information and knowledge.

  5. Nice video. I’m really interested in your OA techniques for finding shoes.

  6. Thanks for the info. Looking forward to more.

  7. Great information. I will certainly be looking at shoes as soon as I get my account reinstated. Do you have any recommendations on reinstatement of accounts for related account suspension? Thanks I appreciate your input.

  8. Thanks for sharing Stephen and Rebecca. I can tell that you are both psyched with the shoe category….makes you feel good, I’m sure.

  9. Great video thanks, would love it if you could do another video on what make a good shoe to buy. How can you use the very little information there is on Keepa to determine which is a good shoe to buy and perhaps more importantly which is not a good shoe to buy. I have bought a lot of shoes that have just sat there for months on months so obviously I bought the wrong shoe.

    Would love to know what to look for in a good shoe.

    • Rebecca Smotherman Rebecca Smotherman

      With Keepa, I look at whether Amazon comes in and out of stock on the shoe, and I look at the pricing history to make sure I’m not priced crazy high.

  10. I have been watching your shoe series with great interest. I just started FBA selling with books in January. I know I will need to branch into other categories as soon as I get book arbitrage down. I have a strong background in shoes so this seems the perfect next step. I look forward to the rest of the series and hopefully adding some value to it down the road.

  11. I like sell shoes on ebay – easier than fba – no box requirements. Buy marshalls, ross, tj max gift cards for extra 10-19% discount.

  12. Do you used TA for sourcing ?

  13. Pingback: Selling Shoes through Amazon FBA: Prepping and Processing (Plus Returns) - Full-Time FBA

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