Raise your ASP (average selling price), increase your sales, and make more profits!

The Reseller’s Guide to Selling Shoes

Kick up Your Profits with New Shoes via Amazon FBA

What would your Amazon business look like if your average selling price (ASP) was $75? Or even $100? How much larger would your disbursements be if you were selling higher priced items like shoes? If you’re ready to kick up your profits with selling new shoes via Amazon FBA, then this course is for you!

What You Can Expect:

The Reseller’s Guide to Selling Shoes PDF ebook
This ebook is over 100 pages packed with all the information you need to know to successfully add shoes to your Amazon FBA business model. We’ll walk you through what you need to know to build a solid foundation that will help you get to the goal of averaging hundreds of dollars of shoe sales per day. We’ll show you the costly mistakes we made early on and how to avoid them. From finding profitable shoes to making the sale, we’ll teach you every step along the way.

The Reseller’s Guide to Selling Shoes video course
You’ll get over 25 video modules covering over 4.5 hours of no-fluff content focused on sourcing and selling shoes on Amazon. From finding multiple shoes to selling them for high profits, we’ll walk you through everything you need to know. The content in the video course and the ebook is almost 100% the same. This way, you can have a choice whether you want to read or watch the content… or both!

Scroll inside the box below to check
 out the table of contents:

The Reseller's Guide to Selling Shoes Table of Contents

Video/Chapter 1 - Introduction

  • Who We Are
  • Our Experience Selling Shoes
  • Basic Understanding of FBA
  • Disclaimers
  • Tying Up Loose Ends

Video/Chapter 2: Why Sell Shoes on Amazon?

  • Diversify Your Inventory
  • Increase Your ASP (Average Selling Price)
  • Higher Disbursements
  • Fewer Competitors in the Shoe Category

Video/Chapter 3: Selling Shoes is Not for Loafers

  • Our Initial Shoe Experiment
  • Caveats about Selling Shoes on Amazon
  • Why We Sell Shoes through FBA
  • Why We Don't Co-mingle Shoes

Video/Chapter 4: Amazon Guidelines for Selling Shoes

  • Reasons for Gating Shoes Brands
  • Amazon Guidelines for Selling Shoes
  • Parent-Child Relationships on Shoe ASINs

Video/Chapter 5: Where to Source Shoes

  • Retail Arbitrage (RA)
  • Online Arbitrage (OA)
  • Wholesale
  • Liquidation
  • Amazon-to-Amazon Flips
  • Protecting Your Seller Account
Video/Chapter 6: Buying Decisions
  • Choose Your Personal Strategy
  • Buying Parameters
  • ROI and Profit
  • Styles
  • Brands
  • Colors
  • Sizes
  • Number of Variations
  • Number of Reviews
  • "Fits as Expected" Percentage
  • Other Factors to Decide On
  • Budgeting
  • Other Factors to Include in Your Buy Cost
  • Increasing Your ROI
Video/Chapter 7: Sales Rank and Shoes
  • What is Sales Rank and Why is it Important?
  • Understanding Sales Rank
  • Understanding Sales Ranks and Shoes
  • Sales Rank of Parent ASINs
  • So, What Is a Good Sales Rank in Shoes?
  • Using Keepa with Shoe Sourcing

Video/Chapter 8: Using Deal Lists

  • Are Subscription Deal Lists Worth It?
  • Maximize Free Trials
  • Subscribe for a Test Period
  • Tracking Your Shoe Buys
  • Use Lists to Increase Your Understanding of the Category
  • Use Filters to Solidify Your Parameters
  • Follow Rabbit Trails
  • Do Thorough Research
  • Don't Get Lazy

Video/Chapter 9: Brand Restrictions and Shoes

  • Brand Restrictions and Sourcing
  • Why Amazon Restricts Brands
  • Brand Restrictions and Sourcing Strategies
  • How to Respond if a Brand You Sell Becomes Restricted
  • Seeking Approval to Sell Restricted Brands
  • Assessing Risk

Video/Chapter 10: Inspecting and Prepping Shoes

  • Think Like an Amazon Customer
  • Amazon Guidelines
  • Inspecting the Shoes
  • Shoebox Inspection
  • Inspecting the Shoe Condition
  • Shoe Size, Color, and Style
  • Other Oddities
  • Prepping Shoes
  • Handling OA Shoes that Don't Pass Inspection

Video/Chapter 11: Listing and Pricing Shoes

  • Listing Shoes
  • Pricing Competitively
  • The Buy Box and Shoes
  • Repricing Shoes

Video/Chapter 12: Handling Returns

  • Reasons for Returns
  • Protecting Your Account When Shoes are Returned
  • What if the Customer Never Returns the Shoes?
  • Selling Your Returns on Other Platforms
  • Tying Up Loose Ends

Video/Chapter 13: Conclusion

Even More Content in the 8 Bonus PDFs and 9 Bonus Videos! Scroll down on this page for more details on the bonuses.


In The Reseller’s Guide to Selling Shoes, we will break down exactly what to expect, what to do, and what to avoid when it comes to each stage of developing your shoe sourcing and selling strategy. Here is just a taste of what the course will have to offer. You will…

  • Know endless places to look to find the most profitable shoes.
  • Find out the secrets of how to get the best deals on buying shoes.
  • Learn just how easy it is to get approved to sell shoes.
  • Understand how to properly create a steady stream of big profits from shoes.
  • Discover how selling shoes raises your ASP (Average Selling Price) and boosts your overall revenue.
  • Learn how to get approved to sell the occasional restricted shoe brand.
  • Know the most effective way to prep and ship shoes to Amazon.
  • Understand how to get more customers to buy your shoes than your competition.
  • Discover how to find out which shoes are worth buying to sell on Amazon and which shoes you should avoid.
  • Learn how to understand the sales rank of shoes (it’s completely different than other categories).
  • Know how shoe returns are not as bad as you might think.
  • Discover how to price your shoes so they will sell for the highest possible profits.
  • And so much more!

 How much is getting a step ahead worth to you?

The Reseller’s Guide to Selling Shoes is a one time charge of only $147, but since we are closing down this course we're offering you a $50 off coupon code to bring the price down to $97. 

Use the coupon code SHOES50 to take $50 off the cost of this course. 

 The course comes with a 100+ page ebook and over 4.5 hours of video modules filled with everything we know about how to make big profits on selling shoes on Amazon.

You could easily pay for the full cost of this course with the profits from your first few shoe sales on Amazon. Plus, when you get the course, you’ll be automatically enrolled into the lifetime ownership program. This means that every time we update the course, you’ll get the updates for free. Not only that, but we offer a 60-day 100% refund policy… so you have nothing to lose. 

Bonus Material  Not only do you get the 100+ page Selling Shoes on Amazon ebook and over 4.5 hour video course, but you also get 9 walk-though bonus videos and 8 helpful PDF bonuses at no extra charge. We could easily charge over $100 for all these bonuses, but they are yours as a free bonus if you invest in The Reseller’s Guide to Selling Shoes.

9 Video Bonuses:

Finding the ASIN for a Shoe Variation
Sometimes it can be hard to find the ASIN for a specific shoe variation. This video will show you how to find it. The video also includes how to find the child variation ASIN on Amazon: how to look up the ASIN on the Amazon product page for in-stock shoes and in Seller Central for out-of-stock shoes.

Faster Way to Find ASINs for Out-of-Stock Shoe Variations in Inventory Lab
Usually you can find an ASIN for a shoe on its Amazon sales page, but if a specific shoe is sold out, then Amazon suppresses that page and it becomes very difficult to find. This video will walk you through how to use InventoryLab to discover the ASIN for any out of stock shoe variation.

Using How Many? Variations to Compare Prices and Make Buying Decisions
How Many? is an amazing Google Chrome extension that not only tells you the quantity of any Amazon seller’s stock levels, but also helps automate the process of making a smart buying decision based on critical information about each child variation of a shoe.

How to Add a Variation to a Shoe Listing Using “Add a Product” in Seller Central
Sometimes a specific shoe variation you want to sell on Amazon is not listed as an option to sell. This video will show you how to add the new child variation to an already existing parent ASIN using the “Add a Product” tools in Amazon Seller Central.

How to Add Products/Variations via Upload in Seller Central
If you are adding more than one variation to the Amazon catalog at a time, you can use flat files (Excel spreadsheets) to upload your data in Seller Central. This video will walk you step-by-step through the process of uploading a file to add products/variations in Seller Central.

How to Add a Variation to a Listing Using “Variation Wizard” in Seller Central
If you’re using a flat file to add shoe variations to the Amazon catalog, Seller Central has a handy “Variation Wizard” that streamlines the process of creating your flat file. In this video, you will see step-by-step how to use the Variation Wizard to create your flat file. You can use this video in conjunction with the previous video about how to add variations via upload.

Using Tactical Arbitrage Variations Tool to Make Buying Decisions
This video covers how to use the variations tool within the Tactical Arbitrage online software to analyze a potential shoe buy. The tool automates the process of looking at data on each shoe variation of a parent ASIN so you can make a smart sourcing decision.

Using Keepa Variations Tab to Make Buying Decisions
One of many great features of the Keepa online tool is its variations tab. Within a Keepa graph, you can click the tab to show info on all the child variations of the parent ASIN you are analyzing. This video shows how to use the tab to pull up the variation data and make a smarter sourcing decision for shoes.

Optimize Your eBay Listings when Importing from Amazon with JoeLister
Imagine getting more people to see your shoes for sale. More shoppers means more sales, and in this video we’ll show you a valuable tip for using a third-party service called JoeLister. JoeLister is a service that seamlessly lists select items directly from your Amazon inventory on to eBay, and if a shoe sale happens on eBay JoeLister automatically has Amazon ship that pair of shoes to your eBay customer. In this video we’ll show you how to optimize your eBay listings when you’re importing your shoe inventory from Amazon to eBay via JoeLister. This bonus video will help increase your shoe sales on eBay.

8 PDF Bonuses:

Checklist of Questions to Ask Yourself Before Starting To Buy Shoes – When you’re just starting out with buying shoes to sell on Amazon, there are nine critical questions you need to ask yourself before you head out on your first shoe sourcing trip. These questions will help you know if you’re really ready (or not) to take the plunge into sourcing shoes to sell on Amazon.

Shoe Buying Parameters Worksheet – It’s important to decide ahead of time what your parameters are for your shoe sourcing strategy. This worksheet is a list of over 25 questions to consider when coming up with your own personal shoe sourcing parameters for your Amazon business. This worksheet will help you make better informed sourcing decisions and will help you not fall into the trap of an impulse buy that might come back to haunt you later.

Tools For Sourcing Shoes – In this list you will find our top tools that we recommend for sourcing shoes to sell via Amazon FBA. We only give recommendations for tools that we use on a regular basis. In some cases, similar products may be available which work just fine also, but this list only includes the ones we personally have experience with and prefer to use in our FBA business.

How to “Normalize” a Shoe Listing – Sometimes you might find a shoe listing in the Amazon catalog where one or more elements of the listing do not conform to the Amazon seller guidelines. When you see something wrong with a product page, it could very well be in your best interest to spend a little time and open a ticket with Seller Central, especially if your item has been sitting at the FBA warehouse for a while without selling. This step-by step PDF walks you through the process of fixing those issues.

Inspection and Prepping Checklist– There are a multitude of factors to check and inspect to make sure your shoes are ready to be sold on Amazon. Once they’re ready, then it’s time to prep the shoes to be sent to the Amazon warehouse. This checklist will make sure you don’t miss a single step in making sure your shoes are ready to be shipped to Amazon and that your buyer will be a very happy customer.

Increase Your Amazon FBA Shoe Sales with Multi-Channel Fulfillment on eBay – Once you have built up your Amazon FBA shoes inventory, a great way to get more sales is to use multi-channel fulfillment (MCF) to sell your shoes on eBay. You can use a third-party service to automate your multi-channel fulfillment. This PDF will help you streamline the listing process on eBay and will help you avoid multiple headaches in trying to deal with balancing your Amazon inventory with your eBay sales.

Sell Your Amazon Returns and Problem Shoes Using PoshmarkEvery once in a while a shoe you sold on Amazon will get returned to you no longer in brand new condition. There’s several options for other platforms for selling these “used” shoes, but the best platform we have found is Poshmark: the number one destination to sell gently used clothing and shoes. In this PDF, we’ll walk you through how to maximize your opportunity to sell your returned or “problem” shoes on Poshmark.

Checklist for Taking Attractive Poshmark Photos – The best way to get lots of sales on Poshmark is to create quality listings that give customers an attractive photo and a detailed description of your shoes . In this bonus PDF, we’ll show you the best (and easiest) way to take attractive, high-quality photos that will set your shoes apart from the competition and increase your shoe sales on Poshmark. No fancy camera required!

Reader Testimonials

Stephen and Rebecca have created an in-depth and thoughtful guide to navigating the shoe niche on Amazon FBA. Selling shoes on Amazon is complicated, and mistakes in this niche come with a steep cost. But once you understand how this category works there are plentiful opportunities for profit. This guide will walk you through the entire process and help you weigh the various risks that come with selling shoes on Amazon. It is honest, thoughtful and full of useful tips and strategies. This is a great guide to growing your Amazon FBA business by expanding into the shoe niche.

Britni Ross

As a 6-figure shoe seller, I can confirm that Stephen & Rebecca’s course is a must for learning how to get started in the profitable Shoes category on Amazon. Everything you need to know about selling shoes is in this course. Highly recommended!

 Ashley Kinkead

Once again, Stephen and Rebecca Smotherman don’t disappoint with the release of The Reseller’s Guide to Selling Shoes. As a seasoned Amazon seller, who primarily sells toys and health and beauty items, I am always searching for ways to broaden my knowledge as a seller and explore other niches. The Shoe category always seemed daunting and even though being un-gated in that category I was reluctant to give it a try. That all changed after taking this course.

This course is a crash course on selling shoes on Amazon, covering all topics related to selling in the Shoe category. The course is very detailed and guides you through the selling process in easy to understand segments. It is an excellent reference guide to have on hand as you begin your first shipment or as you have questions along the way. I already feel more confident to source shoes after the knowledge I have gained from taking this course. I’m thrilled I found this course and I have already planned my first sourcing trip!

Amanda Moak

Stephen and Rebecca have taken the complex topic of sourcing and selling shoes on Amazon and made it easy to digest and understand for both newbies and veteran sellers alike! Rebecca mentions in the first chapter “I wish someone had sat me down and talked with me about BEFORE I invested a large chunk of cash in shoes to sell on Amazon”…and I completely agree! This course does just that in that it covers the many advantages and pitfalls associated with the various facets of sourcing and selling shoes online and helps set you up for success.


The chapter on budgeting alone is worth the price of the course with great insight on what percentage of your total sourcing funds should be spent on shoes vs. other categories. The Reseller’s Guide to Selling Shoes establishes realistic expectations for: turnaround time on inventory, understanding BSRs, expected ROI & profits in the shoe category…and so much more. This is a must read for anyone considering selling shoes on Amazon!

Jay Bayne

This is an extremely comprehensive course that every seller should take before venturing out into the Shoe category on Amazon. Heck… it’s a course that every Amazon seller should read if they are already into shoes! I can only imagine how much time, frustration and lost profits this course will save sellers. Stephen & Rebecca have so much valuable information to share. I’ve said before that I’d love to download your brain, Stephen. I love the way you both share the story of your success and failures as well as the how-tos and the why behind your decisions. Well done (yet again)!

 Karon Thackston

Based on their own shoe selling experiences, Stephen & Rebecca offer in this course a wealth of information on background, benefits, best practices, tips and tricks of successful shoe selling. For anyone who is new to selling shoes, this course will be one of the most valuable resources you can get.

Quincy Lin

Scroll down for even more testimonials

By clicking the “Get Access Now” button above, you’ll be directed to the payment page. Once payment is complete, you will be forwarded to the download page and have instant access to the entire course. You’ll also be enrolled in the lifetime ownership program. This means that any time we update this course, you’ll get the latest version for FREE!


This course comes with our 100% Money Back Guarantee. If you don’t feel like this course adds value to your current online selling business, simply ask for a refund within 60 days of purchase, and you’ll get 100% of your money refunded. No questions asked. Seriously! All you need to do is send me an email, ask for a refund, and you’ll get it. Remember, you have 60 days to take the course, apply what you’ve learned, and see how things turn out… so you have nothing to lose.

 Who Are We?

Stephen Smotherman

I’m Stephen Smotherman, and I’ve been selling online since 1998 and on Amazon since 2011. In 2013, my wife Rebecca joined me in selling on Amazon and it became a family business. We currently make a full-time income (working only part-time hours) selling via Fulfillment by Amazon. With our FBA income, we’re able to support ourselves with four boys and only work when we want to work.

We truly love helping other FBA sellers, so we decided to share our knowledge of sourcing and selling profitable shoes with you. We know it will help you take your FBA business to the next level.  

More Reviews from Amazon Sellers

I just finished reading The Resellers Guide to Selling Shoes and I must say it is probably the most complete guide to learn about selling shoes successfully on Amazon. The course teaches you how to buy and sell shoes in a very complete, concise and responsible way. I have been selling shoes for a couple of years, and have made a lot of buying errors that would have been avoided if I had the opportunity to read this course back then.

I think my favorite component to this course are the charts, visuals, and quick guides. I love to have at my fingertips, charts such as the European size comparison chart, and the capital buying parameter chart (awesome!). Shoes do have more returns than other categories on Amazon, so I also appreciate how you teach the relationships between reviews, fit and number of stars, this will help with choosing to buy shoes that have the lowest return rate.

Also, the chapter on inspecting and prepping shoes is one that I found especially helpful to me. I can just hand this to my prep center, or an employee working at my warehouse and they will know exactly how to inspect and prep the shoes for sale on Amazon! Thanks so much for creating such a great tool for shoe sellers!

Mary Masliah

I read The Reseller’s Guide to Selling Shoes, and was very impressed. Since I have sold over 2,500 pairs of shoes last year, I was excited to take this course. The course covers everything from the basics, sales rank, buying decisions, where to source, what to look at, and why. It’s got everything that someone needs to learn about selling shoes.

The course even discusses some of the more practical aspects of shoes… like shoes are not necessarily fast sellers, do take more capital, and other issues relative to shoes. The course is very thorough and well-done.

Stephen & Rebecca did a great job of covering all the major issues and what to expect in this interesting, but sometimes frustrating category. And the impact selling shoes has on your seller account, like improving ASP (average selling price) can have a massive improvement, and is worth the learning curve. This is a great course for anyone doing or thinking of selling shoes and feeling confident about your shoe sourcing decisions.

Bob Willey

If you are looking to source and sell shoes, there’s nothing more thorough than The Reseller’s Guide to Selling Shoes:Kick up Your Profits with New Shoes via Amazon FBA. It covers the how, why, and where of sourcing shoes for Amazon. This course takes ALL the guess work out of shoe sourcing for the newbie or an experienced seller, like myself. I’m so glad to have found this resource so that I can share it with our team.

Staci Risher

Wow, this is thorough. Stephen and Rebecca from Full-Time FBA have done it again and produced another high quality course. They explain thoroughly this niche of selling shoes. They have learned so much in their journey and are passing on the knowledge and experience they have learned.

This is NOT a simple 3 page pdf. This ebook has over 100 pages chock full of valuable info pertaining to buying and selling shoes. You are walked through everything, this step by step. I highly recommend anything Stephen & Rebecca produce. Following their advice and experience in this ebook/course will definitely help you in your reseller business.

Michael Markuson

The Reseller’s Guide to Selling Shoes takes all of the guess work out of selling shoes on Amazon. I’ve been selling online for many years and this course has opened my eyes to a whole new category to source. This course has taken me step by step on how to get started. This course is great for both new and seasoned sellers alike and is a valuable reference guide that will be helpful for many years to come!

Heather Moody

Stephen and Rebecca created another great and much needed course. Selling shoes on Amazon is a lucrative business, but Shoes the most complex category I have ever sold in. There are so many aspects to understand and they cover them in this course.

The ROI on this course is simple to appreciate, buy this course and you will make better buying decisions and avoid the common pitfalls. I would recommend it to any seller that wants to sell shoes on Amazon.

Brian “Bver” Vienneau

Wow, there are so many factors involved with shoes and I think Stephen & Rebecca managed to cover them all! There are so many factors in shoe sourcing that the average seller may not be aware of. This course covers them all in detail with realistic examples so that the reader can learn to make more informed buying decisions with shoes. In sharing some of their decisions made early on when first adding shoes, the reader will benefit when venturing into selling shoes.

Many “what-if” scenarios are covered after shoes are listed on Amazon and even sold. Great recommendations on how to handle these situations. Don’t start sourcing shoes without taking this course first!

 Tracey Young 

Selling shoes on Amazon can be extremely profitable, but it is easy to cost yourself a lot of time and money if you don’t know what you’re doing. Stephen and Rebecca Smotherman know what they are doing and it is all laid out in this course. This should be required reading for anyone who sells shoes on Amazon.

 Nate McAllister

Shoes… What women doesn’t love shoes, especially when she can buy them and flip them for a profit. I bet if Imelda Marcos knew that she could have made bank on her 3,000 pairs of shoes, her collection would not of been so big! So it was a no brainer, when Stephen and Rebecca Smotherman came out with The Resellers Guide to Selling Shoes. I could not wait to dive in.

I have been dabbling in selling shoes on Amazon for a little over a year. You could say I already knew how to sell in the category on Amazon and didn’t need this course, but that doesn’t matter. Why? I did not have a real strategy in place for buying and selling them until now.

With the strategies taught in this course, the profit potential I have been ignoring has become very clear. This course will be my go to reference for selling shoes on Amazon. Stephen and Rebecca have covered every question I had when I started selling shoes and what you should expect from this extremely profitable category. You will see and enjoy the profit potential for yourself once you have finished the course, taking the time to implement the strategies. Make sure to refer back to it often, I know I will be doing so.

Eleanor Prior

 If you’re ready to kick up your Amazon profits, then grab The Reseller’s Guide to Selling Shoes today.

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