Podcast Episode 288 – What is a Good Sales Rank?

When it comes to selling on Amazon, understanding sales rank is crucial—but it’s also one of the most misunderstood aspects of reselling. Many new sellers rely on simple rules like “only buy items ranked under 100,000,” but is that really the best strategy? 

In this episode, we’re taking a look at what makes a sales rank “good,” how it varies by category, and why using a tool like Keepa can give you a much clearer picture of an item’s true selling potential on Amazon. If you’ve ever wondered whether a sales rank is too high, too low, or just right, then this episode is just for you! Listen today to make sure you’re making the best inventory sourcing decisions possible.

Listen on the podcast player below.

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Key points from Episode 288:

• Why sales rank isn’t just about a single number but reflects both recent and historical sales data.
• How sales rank varies across Amazon’s 25+ categories—and why one-size-fits-all advice doesn’t work.
• Why outdated rules like “buy only under 100,000” can lead to costly mistakes.
• How to use Keepa’s sales rank history to make smarter sourcing decisions.
• The importance of aiming for items with an average sales rank in the top 1-3% over three months.
• How to get our free Amazon sales rank chart to guide your sourcing strategy.

Links and resources mentioned in this episode:

• Full-Time FBA Newsletter – www.fulltimefba.com/subscribe
  • This newsletter sends out monthly updates of our Amazon category-specific sales rank charts.
• Keepa – www.fulltimefba.com/keepa
• The Reseller’s Guide Sales Rank Mini-Course
• The Full-Time FBA Coaching Program

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