The Amazon customer search algorithm is something that many resellers assume they don’t need to know or understand. But when a reseller discovers how customers actually find their products in Amazon’s search results, they can make the right choices to better position their inventory to show up earlier (like page 1) in the search results.
How to Know Which Inventory Items to Advertise on Amazon
By now I hope you have come to the conclusion that advertising select Amazon inventory items will help you increase your sales and decrease your competition. It will also help increase your profits, raise your IPI, and improve your overall cash flow. If you didn’t know that before, then read this post for more details.
Why Every Reseller Should Advertise Their Amazon Inventory
While advertising on Amazon seems like a good idea for private label sellers or brand owners, most resellers (focused on retail arbitrage, online arbitrage, and even wholesale) assume that advertising on Amazon is simply not for them. This can’t be further from the truth. In fact, since most arbitrage resellers don’t advertise, this creates an
Podcast Episode 119 – Reseller Advertising Strategies for Increased Profits (with Jo Ann Zimmerman)
Most people believe that you need to be a brand owner or private label seller to benefit from advertising on Amazon, but today we discover just how beneficial it can be for your FBA reseller business. If you’re someone who gets their inventory via retail arbitrage, online arbitrage, or even wholesale, advertising your inventory is