Tag Archives: Tips

Seller Central Tip #6 – The Magic Words for Communicating with Seller Central

Nothing is more frustrating than trying to get your point across to a Seller Central representative and feeling like you are continually being misunderstood.

In previous blog posts, we have covered ways to handle different glitches within the Amazon inventory system – some of which require opening a case and sending a written message to ask for an investigation, a reimbursement, or some other type of assistance.

To open a case, you will need to log in to your Amazon seller account, and click on “Help” in the top right corner of the screen. A box will pop up where you can click “Contact Us” at the bottom.

Next, you will see the question “What service can we help you with?” You’ll want to click “Selling on Amazon,” which will bring up a list of options for the type of issue you are having.

You can browse through the list of issues to find the one that best fits the problem you need assistance with.

When you’re communicating with a Seller Central representative through the “Contact Us” button, there are a few things you will want to keep in mind:

1. Be prepared with the correct info.

You will need to provide the basic information about the specific issue you are having problems with, so it helps to have that information handy before you open your case. If it’s a shipment problem, be sure you know the shipment number. If it’s a problem with a particular product, be sure you know the ASIN or UPC. Any other details you can provide, including screen shots, would be helpful to the representative who assists you.

2. Always start with e-mail.

You will be given the option to have the representative respond to you via e-mail or phone. We recommend always sending an e-mail detailing your issue and requesting an e-mail response. It’s good to have a paper trail proving what happened in the course of your case. You may not need that paper trail in the future, but it’s good to have it just in case. Also, sometimes the representative will call you even if you request an e-mail. Other times they call to tell you they’ve e-mailed you (a bit of overkill, don’t you think?). It’s a good idea to save the Seller Central number in your phone’s contacts so you’ll know Amazon is on the line the next time they call.

3. Be polite.

Your mom was right: Politeness goes a long way in this world. So be polite! Even if you’re answering your third or fourth response in your case, stay polite with the Seller Central representatives. Always thank them for their time and always use the magic word “please.”

4. Use the “magic words.”

Besides the word “please,” Seller Central representatives also respond well when you use a few other magic words. Amazon corporate training emphasizes core concepts that you, too, can emphasize in order to help the Seller Central representative understand your request better:

  • “The customer experience” – You’re likely aware that Amazon desires to be the most customer-centric store on the planet. They want customers to have an amazing experience shopping on their website, in order to keep them as loyal buyers in the future. Seller Central representatives are trained to prioritize the customer experience over other concerns, including your own requests as a third-party seller. If you can find a way to tell the representative how your problem is affecting the customer experience, you are much more likely to get a positive response. Here’s an example of writing the same request two different ways, one using the magic words:

Not so effective: Please help me change the title of this product so that I can get more sales. The current title is wrong, and I can’t get my product on the first search page.

More effective: The current title of this product is affecting the customer experience because customers cannot easily find it in a search using the correct title. Please change the title of the product to improve the customer experience.

  • “Take ownership” – Amazon trains their representatives to take ownership of problems and work to find the best solution. If you are having problems with getting the run-around on your case and the representative isn’t being helpful, you can gently remind them to take ownership of this issue.

Example: Thank you for continuing to assist me. We have already been working on this problem for over a week now, and we still haven’t solved the problem. Please take ownership of this issue and help me investigate the best solution.

4. Be persistent.

Sometimes you won’t get a good answer on your first (or maybe even second) try at communicating with Seller Central. If you know the answer you receive on the first response is not correct, be persistent (but always politely persistent!) and reopen the case. This might be a good time to use the “take ownership” phrase – or you can try another magic word: escalate.

Example: Thank you for continuing to assist me on this issue. The reimbursement amount I received is unfair. Please refer to the numbers I have provided you below. If you aren’t able to help me get the correct reimbursement, please escalate this case to your supervisor. I appreciate your help!

Hopefully you are able to use the tips in this blog post to learn some ways to more clearly communicate with Seller Central representatives. As Amazon sellers, we always want to keep in mind that there’s a human at the other end of our e-mails to Amazon. Communication can be difficult in any situation, but there are ways to make improvements on our end when it comes to opening cases in Seller Central.

Now, I’d love to hear from you! What “magic” words or strategies have you used in order to effectively communicate with a Seller Central representative? Share your tips in the comments below.

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Imagine knowing exactly what to expect in your Amazon FBA business every month of the year. Imagine what it would feel like knowing you were not missing out on any of the opportunities that will come your way this year. Imagine working on your Amazon business knowing exactly what your priorities are, what you need to avoid, and what you need to accomplish during each month to make progress toward making this year your best sales year ever. Find out more about The Reseller’s Guide to a Year in FBA: A Month by Month Guide to a Profitable Amazon Business today. The package includes a 200-page ebook, monthly live webinars throughout 2017, and 4 special bonuses.

How to Capitalize on Amazon’s Super Saver Shipping Price Change

Amazon just quietly changed the price for non-Prime members to qualify for Free Super Saver Shipping, a decrease from purchases of $35 down to $25. In other words, non-Prime members now have to buy only a minimum of $25 worth of Prime-eligible items in their shopping cart in order to qualify for free shipping. This can be an order containing a combination of items from every category.

This is not the first time Amazon has changed the price to qualify for free super saver shipping. In October of 2013, the price for free super saver shipping increased from $25 to $35 and remained $35 for almost 2 years. In early 2016, the minimum price increased from $35 to $49. In the middle of 2016, Amazon started to feel the impact of Walmart.com’s $25 free shipping threshold and responded by lowering super saver shipping from $49 back to $35. This week, Amazon has again lowered the minimum price back down to $25.

If you react correctly, then this change by Amazon will actually help your business. Here are some reasons to celebrate this change:

Amazon-Prime-Streaming-Video-Service-Bundles1. With this change, more people will be buying items that are Prime-eligible (this means items stored at FBA warehouses). With more people buying Prime-eligible items, there will be more people to buy your FBA products.

2. The more people who decide to use Prime shipping as a non-Prime member means that more people will be testing out Prime shipping benefits. More customers will fall in love with the free Prime 2-day shipping, and that will cause more people to sign up for Amazon Prime. The more Prime buyers, the more customers to buy your inventory.

It will take a little work, but those that react the fastest will win. I recommend doing some price changes quickly. Here is what I plan on doing with my inventory:

Price-Increase1. Price many items at $25. Search and see which inventory items I have priced between $22 and $25 to see if I should raise the price to $25. Based on my competition, this might be a great idea. This strategy will cause non-Prime shoppers to get free shipping on your items and they will choose your $25 item instead of a competitor’s item priced at $22 + $5 shipping.

2. Another “magic” price point will be $12.50. If the item you have could possibly be bought in multiple quantities, then this is a great price point for people who want to buy two. Two items at $12.50 total $25 and will qualify for Free Super Saver Shipping!

Of course there will be some exceptions to the above rules. Exceptions come into play when you look at other current FBA prices, how many items are being sold of that item, how the particular product category works, and more… but most of my prices will be updated with this thought process in mind! For more from Amazon on the Super Saver price change, click here.

So what do you think about the new $25 price point? How do you plan to react to these changes? I’d love to hear your thoughts in the comments below.

Want more info on how to make a full-time living doing FBA? Scroll up, look at the right side of your screen, and subscribe.

Selling Shoes on Amazon FBA – Should You Do It?

Many of you know that Rebecca and I are a team when it comes to our Amazon FBA business. While I mainly focus on retail arbitrage and wholesale sourcing, she is the specialist when it comes to online arbitrage… and specifically sourcing and selling shoes on Amazon.

Since Rebecca has such a wealth of knowledge about sourcing and selling shoes, I decided to sit down with her and record a Q&A interview video focused on the biggest lessons we learned when we first started selling shoes on Amazon.

In the video below, you’ll learn:

  • Why we added shoes to our Amazon business model
  • How adding shoes impacted our Amazon FBA business
  • How shoes helped our ASP increase substantially
  • What the competition is like in the Shoes category
  • Why brand restrictions in shoes don’t have to be a problem for FBA sellers
  • How selling shoes has changed our lives
  • Why we choose to source shoes via OA instead of RA
  • How sales ranks of shoes are different than most other categories
  • … and more!

Enjoy! Leave us a comment below the video if you have a specific shoe question and we’ll see about addressing that in a future blog post or video.

Want to learn more? Rebecca and I recently hosted a FREE webinar all about how to get started with selling shoes on Amazon and added it to our YouTube channel. Just follow the link above to see the webinar in its entirety.

Money Saving Post-Long-Term Storage Fee Strategy

As you’re probably aware, twice a year (February 15th and August 15th) Amazon charges a long term storage fee (LTSF) for all items that have been stored in a FBA warehouse for 6 months or longer. This fee can be very high as it’s currently $11.25 per cubic foot for the 6-month fee and $22.50 per cubic foot for the 12-month fee.

With Amazon charging this big fee twice a year for any item in their warehouse over six months, it’s a good strategy to possibly wait until after long-term storage fees are calculated on February 15 to send in items you think might take longer than six months to sell (or sell out if you have multiples). Here’s my thinking on why:

When Amazon calculates long-term storage fees on February 15 and August 15, they look at all of your inventory and charge you a fee for anything that’s been in an Amazon warehouse over six months. But here’s what many people forget: If you send your inventory to Amazon right after August 15, then when Amazon calculates long-term storage fees on February 15, they will only charge you the fee for any items that were stored in Amazon since before August 15 (the long-term storage fee calculation date). Here’s an example:

Scenario 1 – Sending inventory to Amazon right before August 15:

Send an item to Amazon FBA on August 10. When February 15 comes around, if you have not sold that item, then you’ll be charged a six-month long-term storage fee since you have been storing that item at an Amazon warehouse for over six months (6 months and 5 days to be exact).

 Scenario 2 – Sending inventory to Amazon right after August 15:

Send an item to Amazon FBA on August 17. When February 15 comes around, if you have not sold that item, then you won’t be charged a six-month long-term storage fee since you have been storing that item at an Amazon warehouse for under six months (5 months and 29 days to be exact). You won’t be charged a six-month long-term storage fee until August 15 of the following year.

In summary, the few weeks after Amazon calculates long-term storage fees are the absolute best days to send your potentially slow moving inventory (long-tail items) to Amazon, since you’ll be buying more time to sell your items without incurring long-term storage fees.

Keep this strategy in mind as you source for inventory throughout the year. During the summer, if you come across some items  you think might take longer than six months to sell, or if you find multiple items you think might not sell out in six months, then consider holding on to them and don’t send them to Amazon until after August 15. That way, you’ll be buying even more time before the long-term storage fees are calculated. You could even merchant fulfill these items you are storing at home before you send them in after the long-term storage fees are accessed.

Of course, this strategy is not for everyone. Hopefully, your sourcing skills have gotten so good that most of your inventory sells within the first few months of hitting the FBA warehouses. If you’re looking to learn more about how to know exactly how long it might take for an item to sell on Amazon, be sure to watch my free tutorials on how to understand Keepa, and how to understand CamelCamelCamel or check out my book/video course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions.

Now, I’d love to hear from you. Do you have any strategies that help you gain more time to sell your inventory without long-term storage fees? Do you have some helpful tips on quickly selling your inventory so that long-term storage fees aren’t even an issue?

Top 10 Tips For Finishing Strong in 2017

First off, if you can see this… thank you for taking time out of your busy schedule to read today’s blog post. I know Q4 is crazy busy, and I hope my blog posts can help you take action t0 save time and increase your profits.

As we all know, the holiday selling season is in full bloom, and I hope you’ve been able to stock the Amazon warehouses with as much quality inventory as you possibly can. It seems pretty obvious to say, but you can’t sell a lot of items if you don’t have a lot of items in stock. To help you continue to make this month your best selling month ever, here are my top ten tips for finishing strong in 2017:

christmas-lights1. Reprice holiday related items. It’s crunch time. Log into Seller Central and check all of your holiday related items in your inventory. Do a keyword search for words like “holiday” and “Christmas” and make sure that all of your holiday items are competitively priced. While some of these seasonal items actually sell throughout the year, there might still be some in stock that you need to reprice. As always, double check with CamelCamelCamel and Keepa to see what prices and sales you could possibly expect. If you have multiples of higher ranked holiday items, it’s probably a good time to lower your prices to get the sale. You don’t want to hold on to these items another full year… especially with long term stores fees coming up in February.

2. The week before Christmas is a Prime spending frenzy! For items sold through FBA, hold on to your prices that you think will sell for Christmas. It’s not rare to see an item going for $15 on December 14th to be selling for $25 on December 19th. This is especially true for items where you’re the only FBA seller or one of a few FBA sellers. On the other hand, if the competition for sales is fierce, you might want to lower your price just a little to sell out before the newbie Amazon sellers freak out and lower their prices too far.

returns.jpg3. Be prepared for an increase in returns. Naturally, with an increase in sales, there is also an increase in returns. Don’t let this make you anxious or worried. It’s a natural part of selling. As you might already know, Amazon automatically refunds the FBA customer the full purchase price when the buyer requests to return an item. If the buyer fails to return the item to Amazon, then Amazon is supposed to automatically reimburse you for the item after 45 days have passed, but many times Amazon “forgets” and needs to be reminded. For more about how to make sure returned items are actually returned to Amazon, check out this popular blog post.

feedback4. Be prepared for an increase in negative and/or positive feedback. If you’re keeping to best business practices, then you’ll most likely get lots of new positive (4 or 5) feedback, but you’ll also get the occasional negative (1 or 2) or neutral (3) feedback score. If the feedback is actually about the FBA process (“my item came 2 days late”) or a product review (“this coffee maker is hard to use”), then it’s up to you to do whatever you can to get the feedback removed. Your feedback score is a huge aspect of your seller metrics. The better seller metrics you have, the more opportunities you’ll have to earn the buy box for your products. To read more about how I handle feedback issues (and how I keep a 100% feedback score), then check out this blog post.

5. Look at sales ranks differently. As you already know, the sales velocity in December shoots through the roof! This should make you look at sales rank differently than during the rest of the year. Here is an example: A toy with a sales rank of 10,000 in July might sell 25 times a week… while a toy with a rank of 10,000 in December might sell 50 times a day. This is important to know when you are out sourcing for inventory. Know that after Christmas and into January, many of these sales ranks will start to return to their normal patterns (slower sales), and it’s up to you to recalibrate your mind to what you need to expect when you’re out sourcing. Again, look at CamelCamelCamel and Keepa to see what prices and sales velocity to expect in January.

targetstore6. Be careful with sale prices at retail chain stores. Retail stores are realizing that they need to do whatever it takes to sell their stuff as soon as possible. Often, this means some outrageous clearance sales. But be careful, the items you’re finding clearanced at large national chains might be the same items hundreds of other resellers are finding. You don’t want to be slow moving on these sales. If you decide to buy, you need to get those items to Amazon as fast as possible… and I wouldn’t recommend going too deep. It’s possible that Amazon is about to be flooded with these items from other resellers sourcing at the same sales in their town. Buy fast, prep fast, and ship fast so it can sell fast.

7. Profit from selling items Merchant Fulfilled. We all love selling via FBA, but this week still provides a nice money making opportunity if you are willing to do a little more work. Selling via Merchant Fulfilled can still bring about some nice profits this week for items that buyers need to buy today. The best items to sell MF are those that both Amazon and FBA sellers have sold out of, are backordered, ones that are “Currently Unavailable” on their Amazon product page, and ones with a low rank that you don’t want to risk the extra time it takes to travel to a fulfillment center.

amazon_gift_card8. Keep sourcing for post-Christmas buyers. On the days after Christmas and well into January, many people have brand new Amazon gift cards burning a hole in their pockets. They head on over to Amazon and look for items to spend these gift cards on, and you want to be sure you have what they want waiting for them. Not only do gift card buyers show up, but so do the people who didn’t get what they wanted for Christmas. They know what they want, and since they didn’t get it, they decide to give themselves the gift they really want. Again, you want to be sure you have what they want when they go shopping for themselves.

list-of-updated-after-christmas-sales-20099. Buy Christmas-themed items at huge discounts. The week before, and right after Christmas, all of the Christmas related items go on sale at drastically reduced prices. This is a great time for you to stock up for your Amazon inventory. Like I’ve said before, seasonal items sell both in and out of season. I’ve seen Christmas ornaments sell in May, candy canes sell in March, and holiday DVDs sell in August. The stuff sells year round, but especially in July as people have “Christmas in July” parties. So, now might be a good time to buy holiday decor at 75% – 90% off. Again (I might be sounding like a broken record by now), check CamelCamelCamel and Keepa to see what prices and sales velocity to expect throughout the year.

10. Look towards the new year. Why am I talking about the new year in December? I honestly believe that if you wait until the first of January to start thinking about the new year, then you’re already behind in the game and are at a disadvantage. Imagine someone showing up for a marathon without doing any training beforehand. The runner would most likely quit before they even pass the 5 mile marker. Don’t be that guy. When January 1 arrives, we all begin a 365 day marathon, and I want to be sure you are ready for the journey. One great way is to grab my book, The Reseller’s Guide to a Year in FBA: A Month by Month Guide to a Profitable Amazon Business. This resource will help you know exactly what to do and what to avoid for each month of the year.

How about you? What strategies are you implementing to finish strong in 2017? I’d love to hear your ideas, so comment below.

 

How to Handle Unfair Amazon Reimbursements

Unfair ReimbursementsWhen Amazon loses or damages one of your inventory items, it is their policy to either 1) find a replacement for your lost/damaged inventory, or 2) reimburse you the replacement value of your lost inventory (less any applicable FBA and selling on Amazon fees, of course).

This is how most people imagine this reimbursement policy being lived out in real life:

670px-Put-a-Rubik's-Cube-Back-Together-Step-1“You find a great item to resell, price it competitively at $24.99, and send it to an Amazon FBA warehouse. Amazon accidentally drops and breaks your item, so they now owe you a reimbursement. Amazon takes your $24.99 selling price, takes out the fees as if you had sold the item, and then reimburses you $18.42.”

Unfortunately, this is not how many Amazon reimbursements work out. Did you know that when Amazon reimburses you for lost or damaged items, they have specific rules they are supposed to follow when coming up with the amount they are to reimburse you? It might surprise you to know that Amazon sometimes (not all the time) fails to follow their own reimbursement rules.

Here are the set of factors Amazon is supposed to consider when calculating the reimbursement amount:

  1. Your sales history – Is this an item you sell often, and what is the price you usually sell it for?
  2. The current average FBA selling price – What is the average of the most recent (no number is given) sales prices for that item.
  3. Other factors (Amazon doesn’t explain what these “other” factors are).
  4. Screen Shot 2016-08-15 at 3.54.14 PMIf Amazon doesn’t have enough information to establish a reasonable value for an item, then the replacement value is determined based on a default replacement value from the table pictured to the right.

Here’s the deal… I have never ever seen a reimbursement that has followed the above table, so in my experience, Amazon comes up with their own reimbursement amounts based on something other than this table, something a bit more subjective.

In reality, this is how Amazon’s reimbursement policy is lived out more times than not:

728px-Disassemble-a-Rubik's-Cube-Step-3“You find a great item to resell, price it competitively at $24.99, and send it to an Amazon FBA warehouse. Amazon accidentally drops and breaks your item, so they now owe you a reimbursement. Amazon takes your $24.99 selling price, and somehow decides to reimburse you only $10.54.”

Did you notice that? If Amazon took your FBA selling price, and took out the correct fees, then they should have reimbursed you $18.42, not $10.54. What’s going on? The truth is, I’m not sure what’s going on, but I do know what to do to get the reimbursement you think you deserve.

How to know if you received a fair reimbursement:

  1. When you get a reimbursement, do some quick research.
    1. Research Part 1:
      1. Take the ASIN and put it in the Amazon.com search bar and find the product page.
      2. Click on the link to view the current FBA offers.
      3. Take 3-5 of the current lowest FBA sales prices and find an average. This number will be your current FBA average selling price.
    2. Research Part 2:
      1. Take the ASIN and put it in the FBA revenue calculator.
      2. Input the current FBA average selling price (that you calculated above) on the Item Price line under the Amazon Fulfillment column.
      3. Click the yellow Calculate button.
      4. Write down two numbers: the Cost (Amazon fees) and the Margin Impact (your profits after fees)
    3. Research Part 3:
      1. Repeat Research Part 2, but instead of the current FBA average selling price, use your original selling price you had priced for that item.
  2. Screen Shot 2016-08-15 at 8.13.40 PMCompare your Margin Impact number of the current FBA average selling price (found in Research Part 1) with your reimbursement amount. Also, compare your Margin Impact with your original selling price with the actual reimbursement amount.
  3. Screen Shot 2016-08-16 at 3.10.48 PMIf the difference is big, then it’s time to open up a ticket with Amazon and request an additional reimbursement (more on that in a minute).
  4. If the difference is small, then just let it go and move on with your business. Opening up a ticket with Amazon and dealing with getting a higher reimbursement amount can take some time. So, for most cases, it’s not worth your time to fight a reimbursement that is only a few dollars difference. Value your time and only fight a low reimbursement when you think it’s worth the time to dispute it.

How to get the reimbursement you deserve:

  1. Open up a ticket with Amazon. If you’re not familiar with the process, here is a quick video from our YouTube channel on how to open up a ticket with Amazon.
  2. Screen Shot 2016-08-15 at 8.17.09 PMWhen contacting Amazon, choose the option to open a ticket about Fulfillment By Amazon, and then click FBA Issue. Yes, it’s redundant, but it’s how Amazon has things set up right now.
  3. Click on the Something Else button.
  4. Choose your method of communication. Personally, I like to use email because there is a written record of the communication, and I can communicate without being interrupted.
  5. Enter the ASIN in question for the reimbursement in the proper field.
  6. In the “Please Describe your Issue” field, write this:
    “I received a reimbursement for ASIN __________, but it was not a fair reimbursement amount. I was reimbursed $$10.54, when I should have been reimbursed $18.42. I have calculated the correct reimbursement number using my sales history (My average selling price is $24.99) as well as the current FBA sales prices (the current FBA average selling price is $24.76). Here is the math:
    $24.99 (my sales price) – $6.57 (applicable fees) = $18.42 (correct reimbursement amount.
    Would you please approve an additional reimbursement of $7.88 ($18.42 – $10.54 = $7.88)? I would really appreciate it. Thank you for your time.”
  7. Click Send and a new case will be opened.

Keep Calm Do the mathWhen you go to the trouble to show the Amazon representative that you’ve done the math and spell it out for them, they are much more likely to approve your additional reimbursement request than if you only complained about your reimbursement amount. You’ve basically done all the work for them and they don’t have much to argue with.

When you open up a new case for an additional reimbursement, someone who works for Amazon will review your case and will reply. When you get a reply, one of three things will happen:

  1. You will get the reimbursement that you deserve. (YAY!)
  2. You will be requested to provide more information such as a receipt or invoice of that item.
  3. You will get a form letter from an Amazon employee that probably didn’t read your entire message and is just responding with a “copy and paste” reply that basically states back Amazon’s current reimbursement policies. They will then close the case.

If Amazon asks for more information (like a receipt):

ReceiptsI don’t know why Amazon asks for a receipt or invoice in order to get a proper reimbursement of a lost or damaged item. It might be in case you never really sent Amazon the item, and Amazon says they lost it, but in reality you never sent it, so Amazon wants proof you actually purchased it to sell on Amazon. No matter the case, I have never sent Amazon a receipt in reply to this response. Here is how I reply:

“I’m not sure why you are asking for a receipt or invoice in order to determine the proper reimbursement amount for this item. The reimbursement amount is supposed to be calculated by looking at my sales history, as well as the current FBA selling prices.”

I would then copy and paste the math I provided earlier so that all the information is in one place for the Amazon rep to make a decision.

If your request for an additional reimbursement was declined and the case was closed:

escalate-300x2911If you didn’t get the additional reimbursement you expected, the next step is to re-open the case. When you re-open the case, be sure to ask that the case be “escalated” and for that Amazon rep to hand the case off to one of their supervisors. Be sure you use the word “escalate” because the Amazon employees know and understand that word and that you mean business. You can re-open the case and communicate something like this:

“Thank you for your response, but it did not solve the issue. I would like to escalate this case to your supervisor. Please have your supervisor read through our previous communications and reply to me at their earliest convenience. Thanks and have a great day.”

Usually when you escalate a case, your request will be forwarded to the Amazon rep’s supervisor who will more than likely approve your request.

Stickerline-elsa-let-it-goIf, after all this, Amazon still doesn’t reimburse you any more, then it’s time to let it go and move on with your business, but the majority of the time you will end up with an additional reimbursement.

For more information about Amazon’s FBA Lost and Damaged Inventory Reimbursement Policy, just click here.

Want more? Two fantastic resources to make sure you’re getting all the reimbursements you deserve are The Amazon Refund Guide (a do-it-yourself book for all things reimbursements) and AMZSuite (a really affordable service that does most of your reimbursement work for you). We have personally used both of these resources and found great success at getting reimbursements!

So how about you? This is how I handle unfair reimbursements, but do you have any more ideas on how to get the reimbursement amount you deserve? I’d love to hear from you in the comments below.

Overcoming Your Fear of Starting Your Amazon FBA Business

Starting Amazon FBA

Are you dragging your feet in starting your Amazon FBA business? This post is for you.

Have you already started your Amazon FBA business, but you’re tempted to quit? This post is also for you.

Many contingencies and what-ifs might be plaguing your mind right now when it comes to thinking about building a successful Amazon business, but we want to help fill your mind with TRUTH, not fear – and we want to help you stay the course in building your business, even when the times get tough.

It’s easy when you first hear about the opportunity of earning money through selling via Amazon FBA to get excited and want to learn more. We can start making plans to start a business. We can start talking about what it would be like to have a business. We can start thinking about how we would use all that money we’ll make from our business. But what we really need to do is start the business!

Today we’re going to discuss 4 fears of getting started in Amazon FBA and how you can conquer those fears with the truth. If you’ve already started FBA, going back over these 4 truths will help you refresh your memory about how to keep up your progress in selling online.

26409-Brian-Tracy-Quote-To-earn-more-you-must-learn-moreFEAR #1: I don’t know enough to start my own Amazon FBA business.

TRUTH #1: You can always learn! And there are plenty of places to learn – some places for a fee and some really great places to even learn for free. Don’t let your lack of knowledge become an excuse for inactivity.

The best place to get a basic understanding of what you need to know for starting an Amazon FBA business is right there within the Amazon guidelines. Every seller must be responsible to read and apply the guidelines for him or herself.

If you’re wanting to learn the big picture about how to sell on Amazon FBA, we encourage you to read Chris Green’s book Arbitrage. For less than $10 you can get your hands on a brand-new copy of this book that outlines the very basic ideas of selling online.

For a step-by-step video course on how to sell on Amazon FBA, we recommend JumpStart Amazon: Build a Successful Amazon FBA Business. The course is a combination of video modules (10+ hours) and ebook (200+ pages) showing you how to start an Amazon FBA business that’s set up for long-term success. The videos and ebook share the same content, so you can decide how you best want to learn (read or watch).

If you’re looking for information on taxes as related to selling on Amazon, check out the awesome services of TaxJar.

And as always, you can get tons of information for free here at the Full-Time FBA blog (subscribe to the newsletter for some free PDFs!) and on our YouTube channel. We also have a Facebook group where you can search the archived posts or ask questions.

garage-sale-sign-with-shoppersFEAR #2: I don’t have any inventory to start an Amazon FBA business.

TRUTH #2: There are great places to find inventory all around you – you just need to start scanning barcodes! (We like to use Scoutify for our scanning app because it comes packaged with Inventory Lab for listing and accounting.)

Our favorite places to look for low-cost FBA inventory are

That last one is our favorite place to find inventory when we don’t know where else to look. Look on your bookshelves for books you haven’t gotten around to reading in years. Look through your kitchen cabinets for a gadget you got last year for Christmas but never even opened. Look for old board games that have no missing pieces, but you just never play them any more. All of these items could be potential profits on Amazon FBA.

3-Strategies-To-Buy-Property-With-No-Money-Down-1014x487FEAR #3: I don’t have enough money to start an Amazon FBA business.

TRUTH #3: Yes, it does take some capital to get started with a business. But unlike many businesses that require a great deal of investment up front, you can get started with Amazon FBA with a relatively small amount of capital. In fact, we have a YouTube video that shows how you could potentially start FBA with as little as $500 (and $300+ of that money would go towards inventory!).

If you’re looking for items around your house, at garage sales, or in thrift stores, you can buy inventory for less than a dollar and potentially sell it for $10, $20, $30 or more. The potential return on investment (ROI) for these types of items gives you a lot of momentum when you’re just getting started.

If you are truly strapped for cash and want to start FBA, we recommend saving up a few hundred dollars first. Some people work a part-time job for a few months in order to save up some capital, and others have a garage sale of things around the house to make some money to invest in FBA.

We do not recommend using credit cards or taking out loans to start FBA. There is too much risk involved in learning the business to run up debt in the process. Instead, focus on finding low-cost, high-ROI items and start your business slowly. You’ll be surprised at how quickly you learn and how quickly you can turn your profits into a snowball of disbursements from Amazon!

self-employedFEAR #4: I’m just not sure I can do this. Do I have what it takes to run my own business?

TRUTH #4: Maybe you’ve tried out other ventures in the past that haven’t turned out so well, and you’re afraid to experience the same kind of results. The fear of failure is holding you back. This fear is valid and real. But it can be overcome!

You have to disconnect the event of failing from you as a person. You may have failed in the past, but you are not a failure. My dad likes to emphasize this truth to me in a quote from Zig Ziglar: “Failure is an event, not a person.”

For all of us, there will be times that we fail. No exceptions. This applies to everyone. But you can’t take your failures personally. If you do, that’s where your business will start to break down (or never get off the ground!).

Instead, we learn from our failures. We leverage our mistakes into educational experiences that can’t be gained for any amount of tuition at a business school.

When we’re starting out at any new venture, we’re like a new baby learning to walk. The baby may fall down a few times (OK, a lot of times), but never does that baby decide, “You know what, this walking thing is too hard. I just can’t get it. I think I’ll crawl the rest of my life.” No, the baby gets up, tries again, and eventually starts walking. Then running. Then skipping. The same can be true for any of us in our Amazon FBA business.

Now is the time to put your fears aside and start taking action. Let’s look at the acronym for the word START:

Schedule The Action Required Today!

What action do you need to schedule to take the next step in starting or advancing your Amazon FBA business? Don’t get overwhelmed with everything you need to do, but instead, just focus on the next step.

So what is your next step?

Learn more? Grab the JumpStart Amazon course.
Source more? Plan a time to go sourcing for inventory. And go!
Ship more? Send all that inventory you have at home in to Amazon.

Do you have any other fears that are holding you back from starting Amazon FBA? Do you ever face the temptation to quit your FBA business? Let’s talk in the comments!

Online Arbitrage: How it Can Help Your Amazon FBA Business

Online Arbitrage Positives

Over the past couple of weeks, we have covered a few topics related to online arbitrage (OA):

Today’s post will cover the basics of why you should consider using OA as a sourcing strategy for your Amazon FBA business. In our own business, we started out slowly adding OA as a strategy, but we have reached a level now where our online arbitrage sourcing equals or surpasses our retail arbitrage (RA) sourcing.

Now that we’ve seen the benefits of doing OA, we want to share with you a summary of our thoughts on the strategy. Don’t worry, the next post later this week will cover the ways we’ve learned to deal with the setbacks you might encounter while doing OA. As with most things in life and business, OA has its pros and cons, and we want to equip you to enjoy the positives and correctly handle with the negatives.

8 Benefits of Adding Online Arbitrage as a Sourcing Strategy

clock_PNG66411. OA saves time. When we do online arbitrage as opposed to retail arbitrage, we don’t have to spend time driving from location to location looking for inventory to purchase, nor do we have to spend time standing in line to check out. Plus OA can be done with the help of time-saving Google Chrome extensions that make the process go even more smoothly. Time is the one resource we can never get back once it’s spent, so we do what we can to save it whenever possible.

gallery-1456231397-odometer2. OA saves wear and tear on our vehicles. I don’t know about you, but we’ve put tens of thousands of miles on our vehicles over the past couple of years from doing RA. Of course, those miles are deductible when it comes to filing our taxes, but I still would rather not have to replace my vehicle so quickly. Once Rebecca started doing mostly OA last year, the number of miles she was putting on her car for business purposes dwindled down to almost nothing.

3. OA saves wear and tear on our relationships. Because OA saves so much time compared to RA (see #1), we’re left with more time to spend with our family. When I’m gone from 7 am to 7 pm to pick up a big RA haul, I just don’t have as much time to spend with my wife and kids. Rebecca and I still enjoy an occasional RA adventure, and we plan to do some more baseball traveltage. But on a regular basis, I would much rather be at home to have lunch with my wife and see my kids after school.

open24hours4. Online stores are open for business 24/7. Some brick-and-mortar stores don’t open until 10am and then close at 7pm. Some aren’t open on Sunday mornings. This can be a huge limitation for folks trying to do RA when they’re not at their full-time job. With OA, anytime of the day or night that we feel like shopping, we can work at sourcing for FBA.

5. OA allows us to source at stores not located in our geographic area. We don’t have a Kmart in the Fort Worth area, but I can shop online at Kmart if I choose. Same goes for many other retail stores across the U.S. In RA I’m limited by the number of stores within a certain radius from my home.

brownbox26. OA provides free shipping boxes for our Amazon FBA shipments. When we receive an OA shipment from a retail store, we’re often able to ship the items out to the Amazon warehouse in the same box. We can save time and money by not having to make trips to Home Depot or Lowe’s to buy shipping boxes.

7. OA provides free dunnage for our Amazon FBA shipments. Dunnage is the stuff that goes in the empty spaces of a shipping box you’re sending to the FBA warehouse. We can reuse the air pillows, paper, and even small cardboard boxes that come in OA shipments as dunnage in our Amazon shipments, saving time and money from having to get that dunnage elsewhere.

ebates-logo-300x1568. OA allows you to save money by shopping through cash back websites. We typically shop through Ebates and Swagbucks to get cash back on our online purchases, but there are other sites that have similar programs. Your purchases cost the same amount by going through their link to shop, but you get a percentage back on every purchase. The percentage varies by store and can change from time to time, so do your due diligence to figure out how to get the best percentage. Another bonus with Ebates and Swagbucks is that they both have a Google Chrome extension you can activate with one click after you’ve already started shopping, rather than having to navigate to the cash back website before you start filling up your online cart.

I hope we’ve been able to show you some reasons why OA can be a great strategy to implement in your Amazon FBA business. I know it’s not for everyone — some people much prefer the thrill of the hunt in thrifting or RA, and I get that. In our next post we’ll cover a few of the negative aspects of OA and how we deal with them in our business.

One last thing…. a great OA tool that we recommend is called Tactical Arbitrage, and you can check it out at this link. We’ll have a blog post review of Tactical Arbitrage coming in the future!

Are they any benefits to OA we left off this list? Let us know your thoughts in the comments!