Tag Archives: Newbie

Is There Still Room for New Amazon FBA Sellers?

One question I am consistently asked since launching fulltimefba.com back in 2013 is this… Is there still room for new Amazon FBA sellers?

Most people ask this question out of two fears they are experiencing:

  1. The fear of not finding enough profitable inventory to sell on Amazon.
  2. The fear of too many competitors who will tank prices so I’m never able to get a sale.

I totally get it. When you’re new at selling on Amazon (or even still in your first year), you experience the pains of being a newbie.

You might laugh at me, but I thought some similar thoughts back in 2011 when I first started selling on Amazon. I thought, “Will I be able to find enough inventory to sell, or will I waste my time sourcing for inventory that just isn’t there anymore? Will I actually be able to sell the inventory I buy, or will my competitors tank the price and steal my sales?

And that was back in 2011…

If you think you’re too late for the Amazon FBA Profit Party, then I’ve got some great news for you:

I totally believe that the profit potential of Amazon FBA is still in its infancy. That’s right… still at the beginning. If you get started now, then you’re still joining in on the ground floor of what’s possible with Amazon and FBA.

You might be wondering how I’m thinking this when the Amazon FBA program started over 11 years ago. That’s like ancient, right? Well, to help you see things in the right light, you need to have the correct perspective. In the rest of this blog post I’ll share with you the reasons I think there is plenty of room for new Amazon FBA sellers:

1. Amazon is taking over the world – and needs your help!

Over and over again, it seems as if Amazon consistently does something that changes everything. From launching an online bookstore in 1994, to moving beyond books in 1998, to making free 2-day delivery everyone’s expectation starting in 2005, to opening FBA warehouses to 3rd party sellers in 2006, and so much more (CreateSpace on-demand book printing, Kindle tablets and ebooks, Amazon Fresh, Amazon Echo, Merch on-demand T-shirt printing, and so much more.).

Over and over again, Amazon continues to revolutionize online shopping and the expectations we have a shoppers. The more Amazon expands, the more Amazon will need you and I to sell on the Amazon platform.

2. Buyers are only just now starting to buy more items online.

You might buy many items on Amazon throughout the year, but you’re not the average person. It would shock you how many people in the US still think that Amazon.com is just an online bookstore. I still come across many people who have no idea that Amazon sells clothes, shoes, or groceries. Here are some eye-opening stats for you:

Right now, 62% of Americans buy on Amazon at least once a month, with the amount of time between purchases decreasing every day. As we look toward the future, 67% of Millennials and 56% of Gen Xers prefer online shopping over in-store shopping; this leaves so much room for growth as more people start to buy on Amazon more often. Overall, Americans only spend about 36% of their monthly shopping budget online, and every year that number keeps getting bigger and bigger. Because more and more people are shopping online every day, Amazon is depending on 3rd party sellers (that’s you and me) to find the inventory to stock the FBA warehouses.

3. Without 3rd party sellers, Amazon would lose over 50% of their sales.

A huge benefit that only 3rd party sellers can bring to Amazon is the incredible amount of product selection and increase in customer choice. Third party sellers can find inventory to sell that Amazon can’t. This, combined with the fact that only 16% of manufacturers in the world sell their items directly on Amazon, means that 84% of manufacturers still don’t sell on Amazon – leaving a huge hole on Amazon that you and I can fill with inventory. In other words, our inventory sourcing efforts are vital to the continuation of Amazon’s success. In fact, if Amazon stopped 3rd party sellers from selling on Amazon, they would lose over half of their annual sales (which would equate to billions of dollars lost for Amazon).

4. Only recently did Amazon finally surpass Google as the starting point for online shoppers.

Before 2017, online shoppers would start on Google (or other search engines) in order to search for the items they wanted to buy online. Google could send these online shoppers almost anywhere… to Amazon, a specific brand’s website, eBay, a specific retail store, or to an unlimited number of possible store websites. Only just recently, starting in 2017, do a majority of online shoppers (over 50%) now start their online shopping experience on Amazon. This is huge for the future of Amazon and how much Amazon needs new sellers to find inventory to sell on Amazon.

5. Many Amazon sellers have no idea what they are doing, which can be to your benefit!

I can’t tell you how many times I see a listing on Amazon where there are 100 sellers, but only a few are actually competing for the sale. These other sellers are throwing their money away on storage fees for inventory they are not selling. If you take the right steps in your Amazon business, then you can set yourself up for long-term success. For info about how to start a successful Amazon FBA business from the beginning, then check out JumpStart Amazon.

Showrooming -the practice of visiting a store in order to examine a product before buying it online at a lower price.

6. Mobile sales are only now starting to generate momentum.

It’s amazing to see the growth of sales that are generating directly from their smartphones. The term showrooming (see image caption) wasn’t even a thing a few years ago, and now it’s a normal occurrence. In fact, over 50% of online shoppers use their smartphone to buy online… and over 60% use their tablets. These numbers are only going to increase the more people start to learn about shopping online via their smartphone and tablets.

Source: Business Insider (source link below)

7. Amazon keeps attracting more and more customers every day.

Here are just a few things Amazon does that almost every savvy online shopper has now come to expect: Amazon Prime free 2-day shipping, easy reordering, easy returns, and easy refunds. Why does Amazon do this? So that more and more people will come to Amazon to shop… and it’s working! I know my online shopping expectations have been influenced by Amazon. It’s annoying to me when I order something online elsewhere and it doesn’t arrive in 2 days. And that consistency by Amazon keeps me (and millions of others) coming back for more.

I’m not exaggerating when I say millions, because Amazon has over 300 million accounts. Back in 2015, 50 million people had a Prime account. In 2017, that number has grown to almost 70 million Prime members. Again, these numbers are growing every year. With more buyers, Amazon needs more sellers to stock the Amazon shelves with inventory.

Seriously, I could go on forever with even more reasons (see the source links at the end of this post for even more stats), but I hope by now you get my point. The growth of Amazon and their need for you to fill up their FBA warehouses with inventory is still at the very early stages.

If you start your Amazon FBA business now, I guarantee that in a few years, you’ll be so glad you started “way back in 2017.” There will seriously never be a better time to start.

If you’re ready to start your Amazon FBA business with a plan that will lead you toward long-term success, then I invite you to check out the JumpStart Amazon course.

In JumpStart Amazon, you will know exactly, step-by-step, how to build up a successful Amazon FBA business from scratch. From setting up your seller account to finding profitable inventory to knowing how to best use your profits, I’ll show you the proven strategies for how to start your Amazon FBA business off on the right foot.

After you experience JumpStart Amazon, you’ll be able to:

  • Understand multiple proven strategies to find profitable inventory that sells quickly on Amazon
  • Know the right steps that will help make your first Amazon paycheck a big one
  • Easily decipher the most misunderstood aspect of selling on Amazon
  • Recognize the right inventory items to sell and which ones you should avoid
  • Handle brand and category restrictions with ease so that you can sell even more products
  • Know the biggest problem with sourcing inventory (and how to overcome it)
  • Know the strategies to have your products sell more often than your competition.
  • and so much more!

So, now I’d love to hear from you. Are you excited about the huge growth potential of selling on Amazon? What fears do you still have about selling on Amazon? How have you tried to overcome these fears? What excites you most about selling on Amazon? Answer below in the comments.

Source Links: Invespcro, Bigcommerce, SellerLabs, BusinessInsider, SeekingAlpha.

If I Had To Start My Amazon FBA Business Over Again With Only $500

Start FBA Over 500Who doesn’t love a do-over?

Hindsight is 20/20, and I’m sure all of us can think of ways we would improve our Amazon FBA businesses if we could start over from scratch. I know I can think of plenty of things I wish I had known back in 2011 when I started selling on Amazon!

Since I don’t have a time machine, I can’t revisit 2011 and get that do-over for my business. Instead, today I’m going to share with you the products and services I would invest in from the very beginning if I had to start over from scratch doing Amazon FBA with only $500.

These items are the essentials, folks. The bare minimum for starting Amazon FBA and finding success in a sustainable yet timely fashion. In fact, you’ll see that with my plan below, of the total $500, you’ll actually get to spend $342 for investing in inventory. Not a bad amount to start sourcing with!

Here are the ways I would spend my $500 if I got to start over on my Amazon FBA business today:

AM-Pro-Sellers1. A Pro Merchant account with Amazon –(around $40/month)

Yes, I know that you can start off with an Individual Merchant account and save the $40 fee per month for the Professional Merchant account. But Individual Merchants pay 99 cents per sale, and a little quick math shows that selling only 40 items per month means you’re paying the same as a Pro Merchant.

There’s a ton of huge benefits, however, to setting up that Pro Merchant account from the very beginning. It gives you accountability, a $40 incentive every month to send in plenty of items to Amazon FBA so that you’re making at least 40 sales per month to make that account worth it from the very beginning. If you can start off giving yourself the goal of at least 40 sales per month, you will gain momentum more quickly than if you allow yourself to be satisfied with only 20 sales. Another benefit is that Pro sellers are able to get the buy box – which is where 70%-80% of all of Amazon sales come from.

The Pro Merchant account is also necessary for other reasons that we’ll get into below.

175_InventoryLab2. Inventory Lab for listing and sourcing – FREE for first month ($49/month afterwards)

We use Inventory Lab to process our FBA inventory, list it on Amazon, and keep track of our accounting for that inventory. You can list your inventory directly through Seller Central, but the process is much slower than listing through a 3rd party program like Inventory Lab. Using Inventory Lab allows me to touch each inventory item fewer times during the listing process because I can label it and divide it into shipments at the time of listing, rather than waiting until I’m finished listing everything.

Inventory Lab comes bundled with the Scoutify sourcing app, which I use for scanning inventory at retail stores, garage sales, and thrift shops. I prefer to use Scoutify rather than the Amazon Seller app mainly because Scoutify gives me direct access to sales rank and price history on CamelCamelCamel and Keepa, which is essential for me to a make a smart sourcing decision.

You must be a Pro Merchant to use Inventory Lab, another benefit to going ahead and making the commitment as a Pro Merchant from the very beginning.

If you sign up for Inventory Lab through our link here, you can get a free 30-day trial of their listing software and Scoutify sourcing app. After the first month, Inventory Lab and Scoutify cost $49/month, but they are absolutely worth it to my business.

41MNr5dy0HL3. Barcode scanner – $22

A barcode scanner connects to your laptop through USB and saves a ton of time (and errors!) when entering the UPCs from the barcodes on your inventory. Simply place the cursor in the correct field of your listing program, scan the barcode, and presto! No more squinting at tiny numbers and pecking out the UPC on your keyboard.

Every little bit of time counts when you’re working at building an Amazon FBA business, and using a barcode scanner is a simple way to help scale your business more quickly.

41IWrVLa8yL4. DYMO LabelWriter 450 – $70 new, $40 used

A DYMO LabelWriter is another essential for scaling your business and saving precious time. When used in conjunction with Inventory Lab or other 3rd party listing programs, the DYMO will allow you to print a label for each individual item as soon as you have it listed. Scan the item, enter your price and other accounting info, and then print the label. If you have the “live” listing flow turned on in Inventory Lab, you will know at this time which fulfillment center the item will be sent to, and you can sort it into boxes immediately. No need to print 30-up labels and sort back through inventory at the end of your listing process.

s15. Scotty peelers – $6 for 3-pack

These are an essential tool for scraping the price stickers or other residue off my inventory before I send it to Amazon. The Scotty peelers come in a pack of 3, and we use them for several months before the ends become too dull to work easily.

61h-B0szXtL._SL1280_6. Goo Gone – $4

Another must-have item for cleaning up inventory before sending it to the FBA warehouse. Goo Gone takes off the sticky residue left over from price sticker adhesive. (Note: be careful not to use Goo Gone on certain types of non-glossy cardboard boxes or book covers, as it will soak in to the material and stain it.)

81K1bfSxJ5L._SL1500_7. 3-inch tape gun – $13

8. 3-inch tape – $13 for 4-pack

I started out using a 2-inch tape gun when I first began selling via Amazon FBA. That 1-inch difference may not seem like a lot, but it’s a huge difference when it comes to the number of times you have to swipe the tape gun across a shipping box in order for the tape to hold the box flaps together. With the 3-inch tape on my 3-inch tape gun, it’s one swipe, and I’m done – saves time and tape.

FB-Genius9. Feedback Genius – FREE for first 2 months ($20/month afterwards)

Getting control of the buy box is a crucial component of getting sales through Amazon FBA. Some aspects of who controls the buy box are a mystery, but having a positive feedback score is known to be one important factor. Having a high number of positive feedbacks and limiting your number of negatives will help you gain the buy box more often. Feedback Genius is a simple way to automate contacting buyers after a sale in order to limit your negatives and increase your positives. Feedback Genius also alerts you when a negative feedback is received so that you can quickly and appropriately handle it.

I wish I had started using Feedback Genius from the very beginning of my Amazon FBA business. If you sign up through our Full-Time FBA link, you can get 2 months of Feedback Genius for free, along with a bonus of 500 free email messages. Two months and 500 messages will go a long way towards boosting your feedback score!

Using Feedback Genius requires a Pro Merchant account, so go back up to #1 in this list and sign up for that account if you haven’t already!

UPS-Shipping-Labels-110. UPS self-adhesive labels – FREE from UPS.com

UPS offers a great partnered rate for Amazon FBA sellers on their inbound shipments, and they also provide you with free self-adhesive labels to use for your shipments. If you sign up for a free account with UPS.com, you can order the labels to be sent directly to you.

brownbox211. Shipping boxes – FREE from grocery stores, friends, etc

In the early days of just starting an Amazon FBA business, I recommend getting free shipping boxes from friends who have just moved, from grocery stores, or from other locations where people are wanting to recycle their boxes. Just make sure they’re sturdy enough to hold the weight of your shipment, and cover or remove any previous barcodes before adding your Amazon and UPS shipping labels.

61sL7QYmSwL._SL1500_12. Scale – $30

If you don’t already have a scale at your house, you will need to buy one in order to weigh your inbound shipments to the Amazon FBA warehouse. You can get a scale on Amazon for about $25-30.

In summary, here’s a list of the items and prices:

  1. A Pro Merchant account with Amazon – $40/month
  2. Inventory Lab for listing and sourcing – FREE for first month ($49/month afterwards)
  3. Barcode scanner – $22
  4. DYMO LabelWriter 450 – $70 new, $40 used
  5. Scotty peelers – $6 for 3-pack
  6. Goo Gone – $4
  7. 3-inch tape gun – $13
  8. 3-inch tape – $13 for 4-pack
  9. Feedback Genius – FREE for first 2 months ($20/month afterwards)
  10. UPS self-adhesive labels – FREE from UPS.com
  11. Shipping boxes – FREE from grocery stores, friends, etc
  12. Scale – $30

NOTE: Prices of these tools and services will change over time, so be sure you double-check all prices and fees before purchasing. Some prices might go up, while other prices might go down.

If you add up the amount of those items for the first month of starting an Amazon FBA business, the total comes to $198. That leaves us with over $300 to spend on buying inventory. I would recommend looking for low cost (or even free!) inventory with low ranks and high return on investment (ROI), so that you can reinvest your profits and grow your available capital quickly. When I started Amazon FBA, I frequented garage sales and thrift shops while I was learning the ins and outs of how the business works and while my capital was growing. I would follow that same method again today.

If you would like to watch a video where I show the items from the above list, check out this video on our YouTube channel:

Do you have anything you would add to this list? Or do you have questions about any of the items or services I mentioned? We would love to hear from you in the comments!