The Reseller’s Guide to
Selling Shoes

Kick up Your Profits with New Shoes via Amazon FBA

What would your Amazon business look like if your average selling price (ASP) was $75? How much larger would your disbursements be if you were selling higher priced items like shoes? If you’re ready to kick up your profits with selling new shoes via Amazon FBA, then this course is for you!


Who Are We? 

66463_10201911046874888_1974517186_nI’m Stephen Smotherman, and I’ve been selling online since 1998 and on Amazon since 2011. In 2013, my wife Rebecca joined me in selling on Amazon and it became a family business. We currently make a full-time income (working only part-time hours) selling via Fulfillment by Amazon. With our FBA income, we’re able to support ourselves with four boys and only work when we want to work. We truly love helping other FBA sellers, so we decided to share our knowledge of sourcing and selling profitable shoes with you. We know it will help you take your FBA business to the next level. 

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What You Can Expect:

The Reseller’s Guide to Selling Shoes ebook
This ebook is over 100 pages packed with all the information you need to know to successfully add shoes to your Amazon FBA business model. We’ll walk you through what you need to know to build a solid foundation that will help you get to the goal of averaging hundreds of dollars of shoes sales per day. We’ll show you the costly mistakes we made early on and how to avoid them. From finding profitable shoes to making the sale, we’ll teach you every step along the way. 

The Reseller’s Guide to Selling Shoes video course
You’ll get over 25 video modules covering over 4.5 hours of no-fluff content focused on sourcing and selling shoes on Amazon. From finding multiple shoes to selling them for high profits, we’ll walk you through everything you need to know. The content in the video course and the ebook above is almost 100% the same. This way, you can have a choice whether you want to read or watch the content… or you can do both! 

Scroll inside the box below to check out the table of contents:

The Reseller’s Guide to Selling Shoes
Table of Contents

Chapter 1 – Introduction

  • Who We Are
  • Our Experience Selling Shoes
  • Basic Understanding of FBA
  • Disclaimers
  • Tying Up Loose Ends

Chapter 2: Why Sell Shoes on Amazon?

  • Diversify Your Inventory
  • Increase Your ASP (Average Selling Price)
  • Higher Disbursements
  • Fewer Competitors in the Shoe Category

Chapter 3: Selling Shoes is Not for Loafers

  • Our Initial Shoe Experiment
  • Caveats About Selling Shoes on Amazon
  • Why We Sell Shoes Through FBA
  • Why We Don’t Co-mingle Shoes

Chapter 4: Amazon Guidelines for Selling Shoes

  • Reasons for Gating the Shoes Category
  • Amazon Guidelines for Selling Shoes
  • Parent-Child Relationships on Shoe ASINs
  • Ungating in Shoes

Chapter 5: Where to Source Shoes

  • Retail Arbitrage (RA)
  • Online Arbitrage (OA)
  • Wholesale
  • Liquidation
  • Amazon-to-Amazon Flips
  • Protecting Your Seller Account

Chapter 6: Buying Decisions

  • Choose Your Personal Strategy
  • Buying Parameters
  • ROI and Profit
  • Styles
  • Brands
  • Colors
  • Sizes
  • Number of Variations
  • Number of Reviews
  • “Fits as Expected” Percentage
  • Other Factors to Decide On
  • Budgeting
  • Other Factors to Include in Your Buy Cost
  • Increasing Your ROI

Chapter 7: Sales Rank and Shoes

  • What is Sales Rank and Why is it Important?
  • Understanding Sales Rank
  • Understanding Sales Ranks and Shoes
  • Shoe Rank of Parent ASINs
  • So, What Is a Good Sales Rank in Shoes?
  • Using Keepa with Shoe Sourcing

Chapter 8: Using Deal Lists

  • Are Subscription Deal Lists Worth It?
  • Maximize Free Trials
  • Subscribe for a Test Period
  • Tracking Your Shoe Buys
  • Use Lists to Increase Your Understanding of the Category
  • Use Filters to Solidify Your Parameters
  • Follow Rabbit Trails
  • Do Thorough Research
  • Don’t Get Lazy

Chapter 9: Brand Restrictions and  Shoes

  • Brand Restrictions and Sourcing
  • Why Amazon Restricts Brands
  • Brand Restrictions and Sourcing Strategies
  • How to Respond if a Brand You Sell Becomes Restricted
  • Assessing Risk

Chapter 10: Inspecting and Prepping Shoes

  • Think Like and Amazon Customer
  • Amazon Guidelines
  • Inspecting the Shoes
  • Shoebox Inspection
  • Inspecting the Shoe Condition
  • Shoe Size, Color, and Style
  • Other Oddities
  • Prepping Shoes
  • Handling OA Shoes That Don’t Pass Inspection

Chapter 11: Listing and Pricing Shoes

  • Listing Shoes
  • Pricing Competitively
  • The Buy Box and Shoes
  • Repricing Shoes

Chapter 12: Handling Returns

  • Reasons for Returns
  • Protecting Your Account When Shoes are Returned
  • What if the Customer Never Returns the Shoes?
  • Selling Your Returns on Other Platforms
  • Tying Up Loose Ends

Chapter 13: Conclusion

Even More Content in the Bonus PDFs and Bonus Videos! 

 

 


In The Reseller’s Guide to Selling Shoes, we will break down exactly what to expect, what to do, and what to avoid when it comes to each stage of developing your shoe sourcing and selling strategy. Here is just a taste of what the book will have to offer. You will… 

  • Know endless places to look to find the most profitable shoes.
  • Find out the secrets of how to get the best deals on buying shoes.
  • Learn just how easy it is to get approved to sell shoes.
  • Understand how to properly create a steady stream of big profits from shoes.
  • Discover how selling shoes raises your ASP (Average Selling Price) and boosts your overall revenue.
  • Learn how to best handle the occasional restricted shoe brand.
  • Know the most effective way to prep and ship shoes to Amazon.
  • Understand how to to get more customers to buy your shoes than your competition.
  • Discover how to find out which shoes are worth buying to sell on Amazon and which shoes you should avoid.
  • Learn how to understand the sales rank of shoes (it’s completely different than other categories).
  • Know how shoe returns are not as bad as you might think.
  • Discover how to price your shoes so they will sell for the highest possible profits.
  • And so much more!

How much is getting a step ahead worth to you?

The Reseller’s Guide to Selling Shoes is a one time charge of only $87. The course comes with a 100+ page ebook and over 4.5 hours of video modules filled with everything we know about how to make big profits on selling shoes on Amazon.

You could easily pay for the full cost of this course with the profits from your first few shoe sales on Amazon. Plus, when you get the book, you’ll be automatically enrolled into the lifetime ownership program. This means that every time we update the course, you’ll get the updates for free. Not only that, but we offer a 60-day 100% refund policy… so you have nothing to lose.

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bonusBonus Material – Not only do you get the 100page Selling Shoes on Amazon ebook and over 4.5 hour video course, but you also get 11 valuable bonuses at no extra charge. 

Video Bonuses:

Finding the ASIN for a Shoe Variation
Sometimes it can be hard to find the ASIN for a specific shoe variation. This video will show you how to find it. The video also includes how to find the child variation ASIN on Amazon: how to look up the ASIN on the Amazon product page for in-stock shoes and in Seller Central for out-of-stock shoes.

Faster Way to Find ASINs for Out-of-Stock Shoe Variations in Inventory Lab
Usually, you can find an ASIN for a shoe on its Amazon sales page, but if a specific shoe is sold out, then Amazon suppresses that page and it becomes very difficult to find. This video will walk you through how to use Inventory Lab to discover the ASIN for any out of stock shoe variation.

Using How Many? Variations to Compare Prices and Make Buying Decisions
How Many? is an amazing Google Chrome extension that not only tells you the quantity of any Amazon seller’s stock levels, but also helps automate the process of making a smart buying decision based on critical information about each child variation of a shoe.

How to Add a Variation to a Shoe Listing Using “Add a Product” in Seller Central
Sometimes a specific shoe variation you want to sell on Amazon is not listed as an option to sell. This video will show you how to add the new child variation to an already existing parent ASIN using the “Add a Product” tools in Amazon Seller Central.

Optimize Your eBay Listings when Importing from Amazon with JoeLister
Imagine getting more people to see your shoes for sale. More shoppers means more sales, and in this video we’ll show you a valuable tip for using a third-party service called JoeLister. JoeLister is a service that seamlessly lists select items directly from your Amazon inventory on to eBay, and if a shoe sale happens on eBay JoeLister automatically has Amazon ship that pair of shoes to your eBay customer. In this video we’ll show you how to optimize your eBay listings when you’re importing your shoe inventory from Amazon to eBay via JoeLister. This bonus video will help increase your shoe sales on eBay.

PDF Bonuses:

Checklist of Questions to Ask Yourself Before Starting To Buy Shoes – When you’re just starting out with buying shoes to sell on Amazon, there are nine critical questions you need to ask yourself before you head out on your first shoe sourcing trip. These questions will help you know if you’re really ready (or not) to take the plunge into sourcing shoes to sell on Amazon. 

Shoe Buying Parameters Worksheet – It’s important to decide ahead of time what your parameters are for your shoe sourcing strategy. This worksheet is a list of over 25 questions to consider when coming up with your own personal shoe sourcing parameters for your Amazon business. This worksheet will help you make better informed sourcing decisions and will help you not fall into the trap of an impulse buy that might come back to haunt you later.

Tools For Sourcing Shoes – In this list you will find our top tools that we recommend for sourcing shoes to sell via Amazon FBA. We only give recommendations for tools that we use on a regular basis. In some cases, similar products may be available which work just fine also, but this list only includes the ones we personally have experience with and prefer to use in our FBA business. 

How to “Normalize” a Shoe Listing – Sometimes you might find a shoe listing in the Amazon catalog where one or more elements of the listing do not conform to the Amazon seller guidelines. When you see something wrong with a product page, it could very well be in your best interest to spend a little time and open a ticket with Seller Central, especially if your item has been sitting at the FBA warehouse for a while without selling. This step-by step PDF walks you through the process of fixing those issues. 

Inspection and Prepping Checklist – There are a multitude of factors to check and inspect to make sure your shoes are ready to be sold on Amazon. Once they’re ready, then it’s time to prep the shoes to be sent to the Amazon warehouse. This checklist will make sure you don’t miss a single step in making sure your shoes are ready to be shipped to Amazon and that your buyer will be a very happy customer.

Increase Your Amazon FBA Shoe Sales with Multi-Channel Fulfillment on eBay – Once you have built up your Amazon FBA shoes inventory, a great way to get more sales is to use multi-channel fulfillment (MCF) to sell your shoes on eBay. You can use a third-party service to automate your multi-channel fulfillment. This PDF will help you streamline the listing process on eBay and will help you avoid multiple headaches in trying to deal with balancing your Amazon inventory with your eBay sales.

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Testimonials From Experts & Sellers Like You

“Stephen and Rebecca have created an in-depth and thoughtful guide to navigating the shoe niche on Amazon FBA. Selling shoes on Amazon is complicated, and mistakes in this niche come with a steep cost. But once you understand how this category works there are plentiful opportunities for profit. This guide will walk you through the entire process and help you weigh the various risks that come with selling shoes on Amazon. It is honest, thoughtful and full of useful tips and strategies. This is a great guide to growing your Amazon FBA business by expanding into the shoe niche. – Britni Ross

“I came to know Stephen through purchases of three of his books, Board Games, How To Keepa Camel, and A Year In FBA. If there is one thing that is common in these three books, that would be the incredible amount of details Stephen put into each of these three subjects. For anyone who is new to these subjects, I couldn’t think of any other source that is equally comprehensive in coverage. Now, with Stephen teaming up with Rebecca, his wife, this course about shoes follows the same tradition as books aforementioned. Based on their own shoe selling experiences, they offer in this new course a wealth of information on background, benefits, best practices, tips and tricks of successful shoe selling. For anyone who is new to selling shoes, this book will be one of the most valuable resources you can get.” – Quincy Lin of Gated List

1725161_10152664061520189_2154552718918813370_n“Once again, Stephen and Rebecca Smotherman don’t disappoint with the release of The Reseller’s Guide to Selling Shoes: Kick up Your Profits with New Shoes via Amazon FBA. As a seasoned Amazon seller, who primarily sells toys and health and beauty items, I am always searching for ways to broaden my knowledge as a seller and explore other niches. The Shoe category always seemed daunting and even though being un-gated in that category I was reluctant to give it a try. That all changed after reading this book. This book is a crash course on selling shoes on Amazon, covering all topics related to selling in the Shoe category. The book is very detailed and guides you through the selling process in easy to understand segments. It is an excellent reference guide to have on hand as you begin your first shipment or as you have questions along the way. I already feel more confident to source shoes after the knowledge I have gained from reading this book. I’m thrilled I found this book and I have already planned my first sourcing trip!” – Amanda Moak of The Brick Shoppe

10421469_417704858386654_7706192864140451556_nStephen and Rebecca have done it again! They’ve taken the complex topic of sourcing and selling shoes on Amazon and made it easy to digest and understand for both newbies and veteran sellers alike! Rebecca mentions in the first chapter “I wish someone had sat me down and talked with me about BEFORE I invested a large chunk of cash in shoes to sell on Amazon”…and I completely agree! This book does just that in that it covers the many advantages and pitfalls associated with the various facets of sourcing and selling shoes online and helps set you up for success. The chapter on budgeting alone is worth the price of the course with great insight on what percentage of your total sourcing funds should be spent on shoes vs. other categories. The Reseller’s Guide to Selling Shoes establishes realistic expectations for: turnaround time on inventory, understanding BSRs, expected ROI & profits in the shoe category…and so much more. This is a must read for anyone considering selling shoes on Amazon!” – Jay Bayne from scannermonkey.com

“This is an extremely comprehensive book that every seller should read before venturing out into the Shoe category on Amazon. Heck… it’s a book that every Amazon seller should read if they are already into shoes! I can only imagine how much time, frustration and lost profits this book will save sellers. Stephen & Rebecca have so much valuable information to share. I’ve said before that I’d love to download your brain, Stephen. I love the way you both share the story of your success and failures as well as the how-tos and the why behind your decisions. Well done (yet again)!” – Karon Thackston of MarketingWords.com

“As a 6-figure shoe seller, I can confirm that Stephen’s new book is a must for learning how to get started in the profitable Shoes category on Amazon. Everything you need to know about selling shoes is in this book. Highly recommended!” – Ashley Kinkead


Scroll down for even more testimonials

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By clicking the “Get Access Now” button above, you’ll be directed to the payment page. Once payment is complete, you will be forwarded to the download page and have instant access to the entire book. You’ll also be enrolled in the lifetime ownership program. This means that any time we update this book, you’ll get the latest version for FREE!

100% Money Back Guarantee!

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This book comes with my 100% Money Back Guarantee. If you don’t feel like this book adds value to your current online selling business, simply ask for a refund within 60 days of purchase, and you’ll get 100% of your money refunded. No questions asked. Seriously! All you need to do is send me an email, ask for a refund, and you’ll get it. Remember, you have 60 days to read the book, apply what you’ve learned, and see how things turn out… so you have nothing to lose. 

More Reviews from Amazon Sellers

“I just finished reading The Resellers Guide to Selling Shoes and I must say it is probably the most complete guide to learn about selling shoes successfully on Amazon. The book teaches you how to buy and sell shoes in a very complete, concise and responsible way. I have been selling shoes for a couple of years, and have made a lot of buying errors that would have been avoided if I had the opportunity to read this book back then. I think my favorite component to this book are the charts, visuals, and quick guides. I love to have at my fingertips, charts such as the European size comparison chart, and the capital buying parameter chart (awesome!). Shoes do have more returns than other categories on Amazon, so I also appreciate how you teach the relationships between reviews, fit and number of stars, this will help with choosing to buy shoes that have the lowest return rate. Also, the chapter on inspecting and prepping shoes is one that I found especially helpful to me. I can just hand this to my prep center, or an employee working at my warehouse and they will know exactly how to inspect and prep the shoes for sale on Amazon! Thanks so much for creating such a great tool for shoe sellers! – Mary Masliah

“I read The Reseller’s Guide to Selling Shoes, and was very impressed. Since I have sold over 2,500 pairs of shoes last year, I was excited to read this ebook. The course covers everything from the basics, sales rank, buying decisions, where to source, what to look at, and why. It’s got everything that someone needs to learn about selling shoes. The course even discusses some of the more practical aspects of shoes… like shoes are not necessarily fast sellers, do take more capital, and other issues relative to shoes. The course is very thorough and well-done. Stephen & Rebecca did a great job of covering all the major issues and what to expect in this interesting, but sometimes frustrating category. And the impact selling shoes has on your seller account, like improving ASP (average selling price) can have a massive improvement, and is worth the learning curve. This is a great course for anyone doing or thinking of selling shoes and feeling confident about your shoe sourcing decisions. Great job!”  – Bob Willey of SellerCoaching.com

“If you are looking to source and sell shoes, there’s nothing more thorough than The Reseller’s Guide to Selling Shoes:Kick up Your Profits with New Shoes via Amazon FBA. It covers the how, why, and where of sourcing shoes for Amazon. This book takes ALL the guess work out of shoe sourcing for the newbie or an experienced seller, like myself. I’m so glad to have found this resource so that I can share it with our team. – Staci Risher

“Wow, this is thorough. Stephen and Rebecca from Full-Time FBA have done it again and produced another high quality course. They explain thoroughly this niche of selling shoes. They have learned so much in their journey and are passing on the knowledge and experience they have learned. This is NOT a simple 3 page pdf. This ebook has over 100 pages chock full of valuable info pertaining to buying and selling shoes. They walk you through this step by step. I highly recommend anything that they produce. Following their advice and experience in this ebook/course will definitely help you in your reseller business.” – Michael Markuson

The Reseller’s Guide to Selling Shoes takes all of the guess work out of selling shoes on Amazon. I’ve been selling online for many years and this book has opened my eyes to a whole new category to source. This course has taken me step by step on how to get started. This book is great for both new and seasoned sellers alike and is a valuable reference guide that will be helpful for many years to come! – Heather Moody

Stephen and Rebecca created another great and much needed book. Selling shoes on Amazon is a lucrative business, but Shoes the most complex category I have ever sold in. There are so many aspects to understand and they cover them in this book. The ROI on this book is simple to appreciate, buy this book and you will make better buying decisions and avoid the common pitfalls. I would recommend it to any seller that wants to sell shoes on Amazon.” – Brian “Bver” Vienneau

“Wow, there are so many factors involved with shoes and I think y’all managed to cover them all! There are so many factors in shoe sourcing that the average seller may not be aware of. This book covers them all in detail with realistic examples so that the reader can learn to make more informed buying decisions with shoes. In sharing some of your decisions made early on, the reader will benefit when venturing into selling shoes. Many “what-if” scenarios are covered after shoes are listed on Amazon and even sold. Great recommendations on how to handle these situations. Don’t start sourcing shoes without taking this course first!” – Tracey Young 

“Selling shoes on Amazon can be extremely profitable, but it is easy to cost yourself a lot of time and money if you don’t know what you’re doing. Stephen and Rebecca Smotherman know what they are doing and it is all laid out in this book..This should be required reading for anyone who sells shoes on Amazon.” – Nate McAllister of EntreResource.com

Shoes… What women doesn’t love shoes, especially when she can buy them and flip them for a profit. I bet if Imelda Marcos knew that she could have made bank on her 3,000 pairs of shoes, her collection would not of been so big! So it was a no brainer, when Stephen and Rebecca Smotherman came out with The Resellers Guide to Selling Shoes: Kick Up Your Profits with New Shoes via Amazon FBA. I could not wait to dive in. I have been dabbling in selling shoes on Amazon for a little over a year. You could say I already knew how to sell in the category on Amazon and didn’t need this course, but that doesn’t matter. Why? I did not have a real strategy in place for buying and selling them until now. With the strategies taught in this course, the profit potential I have been ignoring has become very clear. This course will be my go to reference for selling shoes on Amazon. Stephen and Rebecca have covered every question I had when I started selling shoes and what you should expect from this extremely profitable category. You will see and enjoy the profit potential for yourself once you have finished the course, taking the time to implement the strategies. Make sure to refer back to it often, I know I will be doing so”. – Eleanor Prior

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If you’re ready to kick up your Amazon profits, then grab The Reseller’s Guide to Selling Shoes today.