Category Archives: Product Listing

JoeLister Review: How to Increase your Customers with Multi-Channel Fulfillment

We’re all looking to increase the amount of customers looking at our online inventory and boost our e-commerce sales, right? The more people who see your inventory, the more people will buy it!

One way to get more customers buying your inventory is to list that inventory on multiple sales channels. You can also use multi-channel fulfillment, where your inventory is listed on multiple channels but fulfilled from one channel. For example, you can list your inventory on both Amazon and eBay, but have the Amazon FBA warehouse fulfill your orders, regardless of whether the sale comes from Amazon’s website or eBay’s.

JoeLister is a third-party program that allows you to list your Amazon FBA inventory on eBay in just a few clicks per item. I’ve been using JoeLister for a few months now, and I’ve enjoyed the boost in sales I’ve received from having extra eyes viewing my inventory.

Since I’ve had a while now to get some experience with JoeLister, I want to share with you the reasons I like the program and a couple of my frustrations as well.

Let’s start off with the positives:

  1. Automated listing on eBay – Who doesn’t love automating your online business?! I love that with just a few clicks per item, I can create listings on eBay from my Amazon FBA inventory. Part of the reason I hadn’t tried multi-channel fulfillment before now is that I don’t love creating each individual eBay listing. But JoeLister makes the process of creating the listing super easy by importing titles, descriptions, and pictures from Amazon into the eBay listing.
  1. Smart pricing feature – JoeLister is able to make calculations based on both the Amazon fees and the eBay fees, and it gives you suggestions for your eBay price accordingly. It’s important that you know your numbers when you are setting your prices, and JoeLister makes it simple for you to make comparisons with your Amazon price and with other recent eBay listings of similar items. You can easily set your eBay price with your payout for that sale in mind. Note: Amazon terms of service require you to price your multi-channel fulfillment inventory at or above your Amazon price when you’re pricing on other platforms. You should not set your eBay price lower than the Amazon price when listing through JoeLister.
  1. Automatic fulfillment of orders – This is where JoeLister becomes even more exciting, in my opinion. When you list an item through JoeLister and an eBay customer purchases it, the fulfillment process for that order is completely automatic. JoeLister communicates between eBay and Amazon to set up the fulfillment order, have the item shipped from the Amazon warehouse to your eBay customer, and provide the tracking information. You just sit back and watch!
  1. Syncs with Amazon and eBay – Another cool feature of JoeLister is that it synchs your inventory amounts between Amazon and eBay. So let’s say you have your Amazon inventory listed on eBay through JoeLister, and you make a sale of one unit of that item through Amazon – JoeLister automatically syncs and adjusts the quantity available on eBay for that listing. It works the same way going the other direction – if you make a sale on eBay, JoeLister syncs to adjust the quantity available in your Amazon FBA inventory. You are never in danger of selling an item on one platform when it’s not truly available because you already sold it on another platform.

Frustrations with JoeLister:

Our business model includes a lot of shoes, and we’ve noticed a slight problem when we are automatically creating listings on eBay from our shoe inventory. When JoeLister imports the title of the product, it often takes the title directly from the parent ASIN of the shoe. That parent ASIN title doesn’t include any info about the size or color variation that I’m actually wanting to sell on eBay. When this happens, I have to then manually add the size and color for my variation to the title as I’m creating the listing. Kind of a pain, but not a big enough problem to be a deal breaker for me and JoeLister.

In general, I recommend double-checking all your titles when you are importing your listings from Amazon into eBay anyway. Amazon and eBay titles are two different beasts, and you want to make sure your eBay listings through JoeLister are optimized for eBay customers who are searching for the types of items you are selling.

Overall, we have enjoyed having JoeLister as an addition to our e-commerce business. We definitely saw the most benefit from using the service during the Q4 months, but we have continued to see enough sales in the early months of this year to justify using JoeLister.

The pricing options for the service range from 100 listings to an unlimited number of listings, and we have tinkered with different amounts during Q4 and afterwards. Everyone has a different strategy for how they want to use the service, so I recommend just trying it out for a while and seeing how it might best benefit your own particular business. You don’t have to import all of your Amazon SKUs to eBay with JoeLister, so you can play around with different combinations and see what types of listings work best for you with multi-channel fulfillment.

If you’re interested in trying out JoeLister, you can get a two-week free trial through this link. You can check out their website for more information on the types of plans they offer and for videos about how to use the program. If you do the two-week free trial of JoeLister, hopefully you will make enough in eBay sales during that two weeks to be able to pay for a subscription moving forward!

Have you tried JoeLister before? Have you tried multi-channel fulfillment of your Amazon inventory? We would love to hear your thoughts and questions on the topic in the comments!

Inventory Lab Review – Why We Use Inventory Lab For Listing Amazon FBA Inventory

As Amazon FBA resellers, we’re all looking for ways to save time and money in processing our inventory. One of the biggest ways I encourage FBA sellers to save time by spending a little money is to use a third-party listing service, rather than listing your FBA inventory directly through Amazon Seller Central.

The fewer times you can touch a piece of inventory as you process it, the better. By listing through Seller Central…and then printing your labels on a sheet of 30…and then separating the items out into the various fulfillment centers, you are spending a lot of time touching each inventory item over and over and over again. This doesn’t include the time it takes to sort your products after you bring them back from sourcing, removing any stickers, and prepping the products with poly bags or shrink wrap.

The best way to streamline the listing process is to use a third-party listing software so that you can scan the item into the software, print and attach the individual label, and sort the item into the correct fulfillment center’s box – all in one step.

For our Amazon FBA business, we use the Inventory Lab inventory management software. We love how it helps us streamline the process of listing our inventory, along with several other useful functions that we use on a regular basis. It is well worth the monthly fee to pay for this software and save a ton of time, not to mention gain access to useful reports for our business (we’ll get into that a bit more below).

Here are the reasons we find Inventory Lab to be a beneficial program to use in our Amazon FBA business:

  1. Inventory Lab is a feature-rich listing service.

We use a barcode scanner to scan an item into the system, and Inventory Lab pulls up the item with all the information we need to price it. It shows the FBA, Merchant Fulfilled, new, and used prices, as well as whether Amazon is selling the item and who owns the buy box. It gives quick links to CamelCamelCamel and Keepa for the ASIN of the item, so we can check out sales rank and price history as we’re pricing the item.

Inventory Lab List

Inventory Lab also lets us know the item’s current sales rank, category, size tier, and any prep needed, like poly bagging. We can also enter our buy cost and the supplier for each inventory item, so we can later generate reports to help us keep track of things like return on investment or the profitability of certain sources.

As we enter in the items, we always choose “Live” for “Workflow Type.” This way Inventory Lab lets us know which fulfillment center each item is assigned to, so we can sort them into piles or boxes as we go, no need to go back and sort them later — they are already in piles ready to be boxed for shipment.

  1. Inventory Lab is packaged with the Scoutify sourcing app.

Photo Apr 15, 10 23 15 PMWe use the Scoutify app when doing retail arbitrage. We can quickly scan the barcode of an item and have all the information we need at our fingertips to tell us if the item would be a good buy for resale: competitors’ prices, whether Amazon is in stock, potential profit, and links to CamelCamelCamel, just to name a few. You can see our detailed review of Scoutify in this recent blog post. It’s great to be able to pay one package price to get our listing service and our sourcing app together.

  1. Inventory lab has accounting capabilities.

We are still in the process of learning everything that Inventory Lab is capable of doing in the form of bookkeeping, but so far we have found it to be helpful. If you want to make your Amazon FBA business profitable, you have to know your numbers. You can’t just assume because you’re getting disbursements from Amazon that your business is actually making money. You have to know where your money is coming from and where it is going.

Inventory Lab Accounting

You can use Inventory Lab to keep track of your buy prices, sales prices, return on investment, inbound shipping costs, money going out for refunds, money coming in from reimbursements, and more. You can even track your mileage with Inventory Lab! These are the types of numbers you need to know in depth for your business so that you can make better decisions for sourcing, for repricing, and for other services you might need to purchase.

  1. Inventory Lab shows us reports on profitability, profit and loss, and sales tax.

One of the really cool features of Inventory Lab is that you can generate reports about profitability of your inventory. You can see the profitability of an entire category in your inventory, a particular ASIN, or a SKU.

Inventory Lab Analyze

If you entered in a supplier during the listing process, you can generate reports on supplier profitability. You can use the supplier profitability feature several different ways:

  • to keep track of inventory purchased by different sourcers you’ve hired
  • to see if certain stores or wholesale accounts are more profitable than others
  • to analyze how profitable an online arbitrage deal list is for your business over time

You can also generate reports about your profit and loss and your sales tax. Again, the more you know these types of numbers for your business, the more you’re able to make good decisions for your business.

Inventory Lab175_InventoryLab has so many features as a program that we’ve really just scratched the surface in this review. Like I said, we’re still in the process of learning all the ways to maximize this software in our business, and we’re more impressed with its usefulness every day.

If you’re interested in learning more about Inventory Lab, we recommend doing a 30-day free trial. You can play around with the features, send in some shipments, generate some reports, and see how Inventory Lab can work for you.

Do you use Inventory Lab? Is there anything you love about it that we didn’t mention here? Please let us know in the comments!

How To Find Which Items are Out of Stock on Amazon

It really happens. Amazon, from time to time, goes completely out of stock on items that sell often. Not only does Amazon go out of stock, but sometimes the 3rd party sellers also go out of stock. When nobody is in stock for a product, Amazon usually hides that product page from customer search results. Amazon is all about providing the best customer experience, so they don’t want customers to find product pages of items that are sold out (sold out product = unhappy customer).

But what if you, as a seller, need to find an item on Amazon, but it’s hidden because no one is currently selling it? Also, what if you wanted to find out which items are sold out on Amazon so you can go source those items yourself and meet the demand (for a pretty penny, of course)? How do you find the items on Amazon that are out of stock?

Here’s how to do it:

  1. On Amazon.com, enter in the search bar the item you are looking for (Note: this works on a desktop, laptop, tablet, or the full Amazon site on your smart phone’s browser app).
  2. Scroll through the first few pages of results to see if you can find your item.
  3. If you can’t find it, scroll up to the top of the page and pick a category to narrow your search results. Pick the most likely category.
  4. After you pick a category, a new search button will appear on the left column. Near the bottom of the “Show Results For” section, you can click the button for “Include Out of Stock.”
  5. Now you can scroll though the results again and see the items that are both in and out of stock. The out of stock items will not have a price listed with the image. You might find what you are looking for.

91cjwABNIVL._SL1500_Let’s run this tutorial through with a real life example. Imagine you are out at a thrift store and find a brand new Masters of the Universe Castle Grayskull. You scan the barcode on your smart phone, but get no results. You try a keyword search on the Amazon app, but you still get nothing. Here’s what to do next:

  1. Open the browser app on your smart phone and go to Amazon.com. If it shows you a mobile version of Amazon, be sure to click on “Full site.” In the Amazon search bar, type: “Castle Grayskull” 
  2. Scroll through the first few pages of results to see if you can find your item.
  3. If you can’t find it, scroll up to the top of the page and pick a category to narrow your search results. For this item, the category will be Toys & Games. 
  4. Screen Shot 2014-12-11 at 9.20.56 AMAfter you pick a category, a new search button will appear on the left
    column. Near the bottom of the “Show Results For” section, you can click the button for “Include Out of Stock.”
  5. Now you can scroll though the results again and see the items that are both in and out of stock. Remember, the out of stock items will not have a price listed with the image. 
  6. This is what your search results look like at the bottom of the first page:

Screen Shot 2015-09-14 at 5.43.57 PM

You found it! Now you can do some CamelCamelCamel research and see if this item is something worth selling.

Here’s a tip: If an item has been out of stock for a long time, then obviously the rank of that item will be very high (or zero), but don’t let that stop you from considering selling it. It may have sold well in the past, and if it’s a toy, it might sell come Q4. Remember this blog post on why I bought a toy ranked over 1 million? That toy sold very quickly. Rank is not always an indicator of sales velocity.

Another tip on discovering if an item will sell quickly is to look at the Amazon product reviews. If people have posted multiple recent reviews, then it should sell fairly quickly. 

IEBay_logo.svgf CamelCamelCamel does not contain enough data for you to make an informed buying or pricing decision and you still need help getting more information, then another tip is to look on eBay. You can use the Advanced Search link on eBay to see what buyers are paying for that item. Basically, do as much research as you can to make a smart sourcing decision. 

If you do all this searching and don’t see the item you are looking for, then you could potentially have a very high priced item on your hands. You can either create an Amazon product page for that board game or consider selling it on eBay. If you want to create a product page on Amazon, then here is a resource that can 116_1409831933help you create and optimize it for quick sales:

Amazon Advantage: How to Create Product Listings That Sell

BONUS TIP – If you found an item so rare that both Amazon and eBay are not
selling it, then here is a tip that might make you a lot of profit. If you are patient and don’t need to make a quick return on this item, then I would price it at least
four times what I assume I’d actually be able to sell it for. Since you are
the only person offering this item, you could possibly command a huge price. If, after a month or so, you don’t get a sale, then I’d start to lower the price by about $25 a month until it amazon12-1finally sells. Remember, if you only have one left of an item in stock, Amazon puts that information on the sales page, so it’s very likely that someone will want to pay a high price for this very rare item.

Now it’s your turn. See if you can find this exact Lion Pillow Pet on Amazon following my instructions above. Let me know in the comments if you were able to find it. 

Note: This toy is currently ranked 162,000 in Toys & Games so it might not be sold out for long! 

The 3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

This blog article comes from my friend Karon Thackston. You might remember her from this popular guest blog post last year about keywords in listings. Karon is back again with even more helpful insights into creating quality Amazon listings that bring in more customers and more sales. 

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The 3 Most Common (And Wasteful!) Mistakes Sellers Make With Their Amazon Listings

You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common mistakes we’ve seen when it comes to writing your listing and using keywords.

Mistake #1: Not Using Keywords Correctly

Amazon isn’t like Google. With Google, there is a certain amount of repetition of keywords and phrases. On Amazon, however, you do not need to repeat keywords throughout your listing. Because they don’t understand this, many sellers are ruining the way their copy sounds as they try to rank higher on Amazon. Use the keyword once and Amazon’s got it.

That includes your Search Terms fields. If the keyword is in the title, brand, manufacturer and UPC, you do not need to include it in your search terms. It is a waste of space that could be used for additional, traffic-driving keywords.

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Last, we see countless folks inserting keyPHRASES into the search terms fields instead of keyWORDS. Amazon doesn’t work with phrases. They use literal keywords. Putting something like:

natural dog treats
100% wholesome dog treats
beef dog treats
dog treats made in the usa
nutritious dog treats

… leaves lots of wasted room that could accommodate other keywords. Because we don’t need to repeat keywords and we do need to use individual keywords (not whole phrases), this should be reworked to this:

natural dog treats 100% wholesome beef made in the usa nutritious

That’s 50 characters in the first field and 14 in the second. With five fields at 50 characters each (a total of 250 characters) that leaves you with 186 characters. If we remove any keywords that are included in our product name (aka, title) we’ll have even more room. Here comes more traffic!

Mistake #2: Not Differentiating Your Products From The Competition

Think about your own shopping experience on Amazon. You show up on the site to search for olive oil and vinegar sets. I just did a search for that term and here’s what came up…

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Click image to enlarge

When I was scrolling down the page, it didn’t take me long to figure out that they all appear pretty much the same. What if they gave some additional information or used words that were more enticing?

Here are some examples of how just a minor tweak can make a big difference. As a shopper, I would be more likely to click these search results:

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The simple words “ribbed,” “Italian collection” and “lead free” made my eyes perk up. I wanted to know more.

Mistake #3: Not Answering The Question “So What?”

With so many duplicate products on Amazon (especially when dealing with private labeling), you simply must fall back on a long-standing rule of copywriting: Answer the question “So what?”

When customers scroll down a page of search results looking at your title, or they click to your product page to learn more, you have to set yourself apart from all the other options. Maybe this means having more positive reviews. Perhaps it is the lowest (or highest) price. But, more often than not, that task depends on the bullets and product description.

Here are 30 ways to differentiate your products from the pack so you stand out and get more sales.

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By correcting these 3 common mistakes, you eliminate the wasted space in your search term fields, bullets, and product description while setting yourself apart from the competition. And that always leads to more sales!

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116_1409831933Want more in-depth help with developing product listings that drive traffic and get more sales? Karon’s ebook Amazon Advantage: Product Listing Strategies to Boost Your Sales walks you through her best-kept secrets of creating product copy that earns you more money. Get your copy today!

 

 

An Insider’s Look at the Full-Time FBA Processing Desk

Desk TitleIt’s critical, when working from home, to make sure your work environment is set up in such a way that you can best use your time and energy. In my last blog post, I showed you exactly how my shipping and work station was set up and all the tools that I use to process my inventory before I send it all off to Amazon. Today, I’m pulling back the curtain a little bit further as I let you take a peek into my Full-Time FBA desk.

Here is a diagram of my desk that I use almost daily. Below is a description of each and every item I use and why. 

Desk Diagram

If you’re interested in learning more or want to add any of these tools to your own FBA work station, click on the name or picture of the tool below. 


41MNr5dy0HLA. USB Barcode Scanner –  Who wants to enter every single UPC number each time you process inventory to Amazon? Not me, that’s for sure. This barcode scanner saves tons of time and frustration. Just point the scanner at the barcode, pull the trigger, and “BAM!” The barcode number is now magically entered in your computer. The adjustable hands-free stand is a really nice option too. 

91zhsBYJxGL._SL1500_B. MacBook Pro – I absolutely love my MacBook Pro. It’s the perfect computer for an optimized FBA work desk. I have owned this MacBook for almost 3 years and have only had to restart it about twice a year. It’s the most dependable laptop in existence, and I can’t imagine using anything else. 

PIXMA_MG3250_FRT_Default_tcm14-945029C. Canon Pixma InkJet Printer – This is the printer I use to print my shipping labels, and any other standard printing needs. This is not the printer I use to print my FBA labels. Amazon’s guidelines state that FBA labels must be printed by a thermal or laser printer only (see the Dymo LaberWriter 450 thermal printer below). 

Screen Shot 2014-12-11 at 11.20.05 AMD. Amazon Sales Rank % Chart – Throughout the year, I update this PDF document to show you the latest sales rank numbers for all of the major Amazon categories. The chart shows the top 1%, 5%, and 10% in almost 30 different categories. The PDF is FREE to all of my subscribers. To grab this PDF, simply click here and subscribe. 

41ooe8-PAJLE. Self Adhesive Shipping Labels – These are the labels I use when shipping boxes to FBA warehouses. They stick to the boxes well and are very dependable. You can also get free shipping labels directly from UPS by clicking here and signing up for a UPS account. 

81z-MzfxG-L._SL1500_F. Magic Eraser – I love my Magic Erasers. They help me clean up items I plan on selling on Amazon. I use them when I’m cleaning up a book cover or if there is any residue on the box of an item I want to sell. It helps get out most pen and marker stains. It’s abrasive enough to get the dirt or grime off of an item, but not so abrasive as to damage the item itself. 

mlb-tapered-metal-waste-basket-d-20130812161358607~7243521wG. Houston Astros Trash Can – Ok, so this isn’t vital to my FBA business, but I’m a big Astros fan and it adds some fun to my office space. Think of things that can add some fun to your office space. Don’t let work get too boring. 

business-textbooksH. Book, Books and Books – I love to read, and I keep some of my favorites right at my desk. I keep books close so I can take a break from working while continuing to improve myself and my business. To see the 14 books that most improved my Amazon FBA business, click here

I. Scanner Monkey – This little guy was the mascot of the Scanner Monkey Facebook group. Scanner Monkey is no longer an active Facebook group as in mid 2017, it has transitioned to become Scanner Society. 

71Eh+14PBWL._SL1500_J. Dual Computer Monitors – I simply love having two computer monitors. I can’t ever imagine going back to using just one. I love being able to work on my FBA shipment on my laptop, while watching a training video on the other monitor. No longer do I need to switch back and forth between windows, when all I need to do is scroll over to the other monitor. It’s made life much simpler. And in case you’re curious, I use this to connect my dual monitor to my laptop.

7198lLjvmsL._SL1200_K. Awards & Accomplishments – It’s a good idea to post near your desk things that remind you of accomplishments and wins you have experienced. Hang your diplomas on the wall, frame the first dollar bill you made, or maybe display the Amazon order of the item you made the most ROI on. For me, I decided to frame the certificate Amazon awarded me for being a Top Holiday Seller (that means that my sales ranked in the top 25% of all Amazon sellers, while additionally keeping an A+ customer satisfaction rate). Find something that you are proud of and display it. When you’re feeling discouraged, seeing these reminders might help. 

66463_10201911046874888_1974517186_nL. Inspiration – Everybody needs some inspiration now and then, and some of the things that inspire me the most are my family and my faith. I love to display pictures of my family, as well as scripture verses on the wall in my office.  They help remind me that there is so much more to life than work. 

DoTerra BLiss and DiffuserM. Essential Oil Diffuser – One of the ways that I say focused while working is to diffuse doTERRA essential oils in my office. My favorite oils to diffuse are Citrus Bliss and InTune. If you’re interested in getting some essential oils for your home or office, check out my wife’s doTERRA page here. 

41IWrVLa8yLN. Dymo LaberWriter 450 Printer – This little printer is a huge time saver when it comes to processing my FBA inventory. I used to print 30 FBA labels on one sheet via my regular printer and then try to match up the right labels to the right items. Now, I can print the labels one at a time with my Dymo printer and place the label directly on the item as I’m listing it on Amazon at my computer. It’s a thermal printer, so there is never any need for ink. Just be sure you have the right labels to use for FBA. 

Scanner Pro AppO. Scanner Pro – Here is where I keep all of my retail arbitrage receipts. I use this scanning app to keep a digital version of my receipts on file. The NeatReceipts scanner is probably much better, but the Scanner Pro app is a more affordable way to scan your reciepts. This is especially helpful when I paid for items with cash, or when I pay using a different account other than my business card. 

31Pz8s6Fw3LP. Clear Round Stickers – I have these for a variety of uses. The number one reason is to replace older clear round stickers on new items. Many items that are still in brand new condition might have the original clear stickers coming off (or have come off completely). I use these stickers to replace the ones that are no longer working well. 

NOT PICTURED

81R8SLFKf1L._SL1500_Q. Dymo Labels – These are the perfect size to use for your FBA labels. They cover up the original barcode well and come off easily in case the customer wants to take off the label. Each box comes with 700 labels. I also use these labels to print out my own “This is a Set. Do Not Separate” and “Do Not Open. Ready To Ship” stickers. 

613uKT2qhvL._SL1000_R. Dymo Printer Cleaning Cards – These cards help you keep your Dymo printer in tip-top shape. These cards safely remove contamination from print heads and improve print quality. The best thing they do is extend the life of any Dymo LabelWriter printer. 

41K1Oo-hSNLS. “Thank You” Stickers – If you have an item that has a small tear, mark, or even residue that you just can’t get off, then placing one of these stickers over the blemish might just save the day. Plus, it’s a nice way to show your customer that you’re thankful for their purchase. I don’t recommend using these stickers on all items that have a blemish. Use your best judgement. 

91CdT0sRKwL._SL1500_T. Hologram Stickers – I use these stickers the same way I use the “Thank You” stickers, but for smaller blemishes. I also use them for items that a “Thank You” sticker would just not work for. 

51hEMvaoe7LU. Resealable DVD Bags – Whenever I sell a used DVD or video game, I always put it in one of these bags. The DVD or video game usually snap closed, but even the smallest bump can cause these cases to open and the disc to come out. You do not want someone to buy a used DVD or video game and only get an empty case. Not only do these bags keep the discs safely stored in the case, but they also keep the DVD case clean. 

81mkVS3VWGL._SL1500_V. Label Sheets – These are the labels I used before I got my Dymo LabelWriter 450 printer. I still use these labels in many different ways. I use them to cover up bar codes on items that I’ll be poly bagging, as well as for expiration date labels. I also have these on hand just in case the Dymo printer malfunctions and I still need to print labels that day. This “back-up” plan has only been implemented a few times since 2011, but has come in handy when needed.

I’m sure there are even more items that I use at my Full-Time FBA desk, but these are the main ones. Each of the above help me be more efficient and make better use of my time and money.

I’d love to hear from you. What tools listed are your favorites? What would you not do business without? Did I miss something? I’d love to hear what you use in your own processing desk. Comment below and let me know. 

5 Little-Known Facts About Keywords & Amazon Product Listings That Could Hinder Your Success

keywordsHave you ever created a new product page for an item you want to sell on Amazon? If you have, then you know just how important it is to make sure you have the best title and keywords on the product page. If you currently create product pages, or are interested in doing so sometime soon, then I’m excited to share with you a guest post from my friend, Karon Thackston, who is the author of the very helpful book: “Amazon Advantage: Product Listing Strategies to Boost Your Sales.  In today’s blog post, Karon shares with us 5 little-known facts about keywords and Amazon product listings that could hinder your success.  Tip #3 is one that I had no idea about and I’m so glad that she shared it in this post.

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Little-Known Facts About Keywords & Amazon Product Listings That Could Hinder Your Success

By Karon Thackston
 

Lately I feel like a broken record. It seems the more people I talk with, the more times I hear, “I didn’t know that” when it comes to keyword-related facts about Amazon product listings. Most people are making this way harder than it has to be. In fact, many are seriously wasting space by not following what Amazon clearly lays out in the Seller Central Help section. Let’s take a few minutes to go over some specifics from Amazon so you can start benefiting from the right way to use keywords.

Not using keywords correctly in your product listing copy and not having them formatted the right way in your keyword fields can cost you both traffic and sales.

1. Amazon (Basically) Counts The Title As A Keyword Field

Many people believe that they must put the keywords in the keyword fields and also in their product name/title. Not true. According to Amazon:

1In essence, Amazon’s internal search engine works by exactly matching individual words (not phrases) that the customer types into the search box with the individual keywords you put into your product title and keyword fields.

2. The Title And The Keyword Fields Hold Equal Weight

I think the belief that the title holds more weight than the keyword fields comes from people who are flooded with information about ranking well on Google. Title tags hold more weight with Google so, therefore, most people assume the same is true about Amazon. Incorrect.

Amazon specifically tells us not to “waste space” by repeating words across certain fields because they are all included when a shopper conducts a search.

23. You Should Not Enter Entire Keyphrases Into The Keyword Fields

Amazon’s search engine works by combining individual words, not by looking to match entire phrases. There is no need to waste valuable keyword space by entering:

USB computer speaker, USB Bluetooth speaker, USB iPhone speaker, etc.

Instead, remove the repeated words and put them into a logical order.

3You end up with a much more compact list of terms that allows more space for relevant search words. Here’s what you end up with after removing the repetitive words:

USB computer speaker Bluetooth iPhone

So, instead of using 63 characters with the original list, now you’ve only used 37, leaving you a lot more room for additional keywords.

4. Amazon Accounts For Stemming, Plurals & Commas

Another common debate is whether you should use commas and plurals in your keyword fields. Seller Central outlines this clearly as well.

Stemming is taking a root word and adding various endings to it. For example:

  • diet
  • diets
  • dieting
  • dietary
  • dietitian
  • etc.

As you see below, Amazon can handle “basic” stemming. I have not found a definition of “basic” but my interpretation is plurals and common other endings such as “ing.” Anything beyond that I would consider adding as another search term.

4No commas are needed in your keyword fields. In fact, as stated in the next screen capture, you don’t need any type of punctuation. Amazon’s system ignores commas … all you need is a space between the terms.

55. You Should Not Add Competitor Brands To Your Keyword Fields

There is a common practice of putting other brands into your keyword fields. The assumption is that this is a good way to get more traffic to your page. Actually, putting irrelevant keywords into your fields (including brand names that aren’t yours) is a good way to have your listing removed. Amazon classifies this as keyword bombing and makes it known that your product listing could be deleted from the category it is in if you’re found guilty of using irrelevant keywords to drive traffic.

6Having the correct keywords in place and having your keyword fields set up the way Amazon suggests will play a big role in boosting the visibility of your products to qualified customers who are ready to purchase. It isn’t hard to do once you understand the way Amazon works best.

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Thank you, Karon, for this very helpful post that will definitely help people boost their sales when creating product pages on Amazon!

116_1409831933In Karon’s ebook, “Amazon Advantage: Product Listing Strategies to Boost Your Sales,” she goes through the exact step-by-step process she uses when creating product listing copy for clients. After having written Amazon descriptions for years, the Marketing Words team has become experts in what Amazon will and will not allow and how to develop listings that rank well and convert shoppers into buyers.

I have personally read this book and know that it can help you if you currently create new Amazon product pages or would like to sometime soon. I wish I had a book like this when I had first started creating product pages. Now, I’m inspired to go in and update some of my current listings to make them even better. This book helps remove a lot of the guesswork about what you need to be aware of when creating product pages.  Not only will this guide help you make money, it will actually save you money because you won’t be wasting time creating poor product pages.

FREEBIE: You can also download a free cheat sheet from Karon with 5 product listing secrets for Amazon sellers.

Want to learn more? Karon also contributed another excellent guest post where she discussed the 3 most common (and wasteful) mistakes sellers make with their Amazon listings

Karon will be checking in here periodically, so if you have any questions or comments for her, please make sure to add them below.