Category Archives: Keepa

How to Find Profitable Inventory for Amazon FBA Sourcing

In the course of just one week (or even a day!), it is possible to come across thousands of items you could potentially resell on Amazon. Obviously, not all of those items are going to make the cut and end up in your shopping cart. Some items are a no-brainer purchase. Some are definitely NOT something you should buy for resale. And some items are kind of iffy – should you buy it or not?

How do you know whether to buy an item or just pass and move on to the next item?

For the rest of this article, I want to talk with you about how to find profitable inventory to sell on Amazon – more specifically, I want to show you my thought process when I’m deciding whether or not to buy an item.

First things first: I want to make sure you are using the right tools when you are sourcing. When I am doing retail arbitrage (RA), I always use the Scoutify app on my smart phone to scan inventory and see all the necessary numbers to make a smart sourcing decision:

  • Sales rank
  • Price
  • Fees
  • Profit
  • Number of competitors
  • Historical sales rank and pricing

Some sellers choose to use only the Amazon Seller app for doing RA, but I have found the info it returns to be incomplete. I prefer to have more information at my fingertips when I make a sourcing decision, so I use the Scoutify app that comes bundled with the listing software Inventory Lab.

OK, now that we have that covered, let’s look at my thought process when I’m making a sourcing decision. This process works whether you are doing RA, OA, wholesale purchasing, or any other type of sourcing for Amazon FBA.

I typically ask myself 4 main questions when I’m making a sourcing decision:

  1. What is the ROI? We’re all in this business to make money, so we want to make sure the items we’re sourcing have a good ROI, or return on investment. When you are first starting out at Amazon FBA, I recommend finding items that have a 100% ROI. If you have a higher percentage ROI, you have a lot more wiggle room to make some mistakes and adjust your price if necessary. As you gain more experience and confidence, you can begin sourcing items that have a lower ROI. Some sellers stick with 75% and above, while others stick with 50% or above. If you find an item that will sell very quickly, you can even go as low as 30% ROI. The main point here is to find items that have a good ROI, whatever the parameter is that you’ve set. If you can’t make money on your investment, you want to move on and look for different inventory items.
  1. Am I approved to sell the item? Some categories are gated for certain sellers, and some brands are restricted to sellers. The second thing I look at when I’m making a sourcing decision is whether or not I am approved to sell an item. If I can’t sell it, there’s no point in continuing to consider it. You can see whether or not you are approved to sell an item from within the Amazon Seller app, but Scoutify also has a link to show you whether or not you are restricted for the item.
  1. What is the sales rank? The sales rank of an item is how I can tell whether or not the item will sell quickly on Amazon. Amazon tells us the current sales rank of every item in their catalog, and we can see that information when we scan an item with a sourcing app. You want to make sure, though, that you are considering the average sales rank when you make a sourcing decision, not just the current sales rank. Amazon updates sales rank frequently throughout the day, so you need to know how much that sales rank varies over time. You can look at graphs on CamelCamelCamel and Keepa to figure out the average sales rank in a glance; both Camel and Keepa have quick links through the Scoutify sourcing app. I recommend checking out an Amazon sales rank chart to make sure you know what is a low or high sales rank for the category of the item you are looking at. Our blog offers a monthly updated sales rank chart for subscribers. You can use the chart to see if an item’s average sales rank falls in the top 1%, 3%, 5%, 10%, or higher for its category.If you’re interested in learning more about sales rank, we offer an affordable mini-course called The Reseller’s Guide to Sales Rank: Understanding Amazon Best Sellers Rank for Maximum Profits. I’ve included in the mini-course everything I know about sales rank to help you get started with making smarter sourcing decisions.I make my sourcing decision based on how high or low the sales rank of the item is. If an item has a low average sales rank, it is a faster selling item. If the average sales rank is high, the item will sell more slowly.
  1. What is the competition?Unless no one else is selling a particular item, you are going to have competition if you sell that item. There are two main competitors you need to consider: Amazon and other third-party sellers. When it comes to competing with Amazon, I generally choose not to buy items that Amazon sells. I always look to see if Amazon is in stock on an item or has been in stock recently. If so, I typically pass on that item unless I can price it significantly lower than Amazon. As a general rule, Amazon does not tend to share the buy box, and since the buy box is where over 70% of Amazon sales come from, I don’t want to risk buying inventory where I will never have a chance to get that buy box. To see the history of Amazon being in stock or out of stock on an item, I check the Keepa graph for the item through the Scoutify app. I also like to look at the other third-party sellers who are priced competitively on the item. I’m only interested in those sellers who are priced within 1% or 2% of the buy box price. Anyone priced higher than that isn’t truly going to be my competition.I want to make sure there’s a relatively low number of sellers priced competitively, so that I can be assured of getting time in the buy box. The higher the sales rank, the fewer competitors I want on the item. If the sales rank is lower, I am more willing to tolerate a relatively higher number of competitors – with a low sales rank, the item will be selling fast enough that I can still get time in the buy box and make my sales.

Those are my four main deciding factors when I am making a buying decision for my Amazon FBA business. As with anything, there are some exceptions that come up when I’m looking at this criteria. The more comfortable you are with your experience at making these decisions, the more you will be able to see when there are exceptions to the buying parameters you set up for yourself.

There are other less important factors I sometimes consider, as well, such as number of reviews and whether or not they are positive. I tend to use other factors in my decisions when I’m on the fence about a buy.

Do you use similar buying criteria as the ones I’ve covered above? Is there anything else you absolutely must look at before making a buy for your FBA business? We would love to hear your ideas in the comments!

Using the CamelCamelCamel and Keepa Google Chrome Extensions

hqdefaultToday’s blog post will be short on written text so that we can point you directly to a screen capture video. I’ve put together a video walking through the process of researching 5 products from the Amazon catalog, using the Camelizer and Keepa Google Chrome Extensions to help make a smarter sourcing decision.

In the video I will show you how both of these handy extensions work for researching the sales rank and price history of items you might be considering for Amazon FBA. I’ll also discuss my thought process on whether or not I think each of these items would be a good buy.

If you’re looking for more info on how to use CamelCamelCamel and Keepa, check out our recent blog posts:

The Most Harmful Amazon FBA Sourcing Decision You Could Ever Make
How to Read & Understand CamelCamelCamel Graphs
How to Read & Understand Keepa Graphs

I want to encourage you today if you’re making sourcing decisions without using historical sales rank and pricing data from CamelCamelCamel and Keepa — there is a better way to buy Amazon FBA inventory! You can make smarter sourcing decisions. Your business will hugely benefit if you take the time to learn how to use these powerful free resources.

Book & DesktopTo find out how to use both CamelCamelCamel and Keepa to make smart sourcing decisions, be sure to check out our brand new course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions. This course is a combo ebook and video course where I walk you through everything you need to know to make sense of both Camel and Keepa in ways you’ve never thought of.

How about you? Do you use the CamelCamelCamel or Keepa Extension while sourcing? Do you have a favorite? I’d love to hear from you in the comments below.

How to Read & Understand Keepa Graphs

Keepa TutorialHopefully you enjoyed our earlier blog post (with screen capture video) introducing the Amazon price tracker CamelCamelCamel. We use CCC throughout each day as we work on our Amazon FBA business, whether it’s out sourcing retail arbitrage, at home doing online arbitrage or wholesale research, or in repricing our inventory.

Keepa is another great tool that, when used by itself or in harmony with CamelCamelCamel, can provide you with the information you need to make smart sourcing decisions. Toward the end of this blog post I’ll show you a video walking through how to understand these graphs directly on the Keepa website.

Take a look at a Keepa graph for a product on Amazon.

Screen Shot 2016-05-05 at 12.36.58 PM

At first this graph can look like nonsense – just a lot of blue and green squigglies with some orange and white shading, and then a few black lines and dots thrown in for good measure. But all of these colors and lines will make sense to us shortly.

If you look to the right of the graph, you’ll see a box with a key to the colors on the graph:

  • Amazon = orange
  • Marketplace New = blue
  • Marketplace Used = black
  • Sales Rank = green

Screen Shot 2016-05-05 at 12.39.53 PMBelow this key, there’s a list of date ranges where you can select the period of time you wish to look at: day, week, month, 3 months, or all the data Keepa has ever tracked on this item.

Along the left side of the graph are dollar amounts, with the lowest amount at the bottom and the highest at the top. Along the bottom of the graph are the dates you have selected for the graph, with the most recent date on the right and the oldest date to the left. Along the right side of the graph are the sales rank numbers, with the lowest at the bottom and the highest at the top.

You can click to remove each of the sets of data in the color-coded key to the right of the graph. If you click Amazon, Marketplace New, Marketplace Used, and Sales Rank, you’re left with a plain white graph with no lines or shading.

Screen Shot 2016-05-05 at 12.43.55 PMIf you click to add back the Amazon data, now you will see orange shading that indicates when Amazon has had the item in stock. If the area is orange, Amazon is in stock. Wherever you see white gaps on the graph, Amazon is out of stock. Watch what happens to the graph when you click on the different date ranges to show the bigger picture of how often Amazon is in or out of stock on the item.

If you move your cursor over the orange shading, the graph will have a small box that pops up at the top of the graph to tell you Amazon’s price and a box that pops up at the bottom to tell you the date. As you slide your cursor across the graph, you can see where the price goes down or up over time.

Screen Shot 2016-05-05 at 12.41.58 PMIf you click to take all of the pricing data off the graph, you’ll see a green line come up on the graph to show the changes in sales rank over time. This data is presented the opposite of CamelCamelCamel – notice that the higher sales rank number is at the top of the graph, lower number at the bottom. Instead of an uptick in the graph to indicate a sale (like on CCC), the Keepa graph has a dip in the graph to indicate that the sales rank has lowered when a sale occurs. Be sure you make the mental shift on the sales rank graph when you go back and forth between CamelCamelCamel and Keepa.

Be sure to check out this screen capture video we made to show a basic walk-through of how Keepa works. Also, don’t forget to subscribe to the Full-Time FBA YouTube channel for notifications when we add new videos (1-2 times a week).

I want to encourage you today if you’re making sourcing decisions without using historical sales rank and pricing data from Keepa or CamelCamelCamel — there is a better way to buy Amazon FBA inventory! You can make smarter sourcing decisions. Your business will hugely benefit if you take the time to learn how to use both Keepa and CamelCamelCamel.

Book & DesktopThis blog post is just scratching the surface on what I can teach you about Keepa. To find out everything there is to know about using Keepa to make smart sourcing decisions, be sure to check out our course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions. This course is a combo ebook and video course where I walk you through everything you need to know to make sense of both CamelCamelCamel and Keepa in ways you’ve never thought of.

How about you? Do you use Keepa? What is your favorite thing about Keepa? I’d love to hear from you in the comments below.

The Most Harmful Amazon FBA Sourcing Decision You Could Ever Make

Harmful Sourcing Decision
Did you know that a book on Amazon ranked 10 million yesterday could be ranked 500,000 today?
All it takes is one sale. Just one. One sale of that book on Amazon could change the sales rank drastically overnight.

Would you buy a book ranked 10 million on Amazon to resell? Would you buy a book ranked 500,000 to resell?

I know there are lots of other factors at play in how you might answer that question, but my point in asking it is to get you to look at the sales rank. You view a book ranked 10 million much differently than one ranked 500,000, right?

Yet every day many, many Amazon FBA sellers are making their sourcing decisions based on today’s sales ranks and low prices. They find a book ranked 500,000 and snatch it up, without checking to see that it was ranked 10 million yesterday. Or maybe it’s a toy ranked 100,000 that was ranked 1.5 million yesterday.

There are two main reasons why you shouldn’t base your sourcing decisions on today’s sales rank and pricing data:

  1. Amazon changes their prices often.

LC_OFF_Body_NLPAmazon is known to change their prices across their website 2.5 million times per day. That’s just Amazon’s prices – that doesn’t include 3rd Party seller prices, which are also being changed constantly throughout the day with repricers. Now, Amazon has hundreds of millions of products, and they’re changing those prices 2.5 million times per day, which is mind blowing if you try to think about what that means. The low price on items also change throughout the day when a seller sells out of an item and the low price bumps up to the next seller. If prices are changing constantly on Amazon, why would you make a sourcing decision based solely on this one snapshot in time of the current low price?

  1. Amazon updates sales rank often.

Seinfeld Scene It RankAmazon recalculates their sales ranks every hour. That’s 24 times a day that sales ranks change on Amazon! If I’m looking at an item to resell, it’s too much of a gamble to base my buying decision on what the sales rank looks like on this one hour of this one day. The current sales rank is just a snapshot in time of how this item has recently sold. I need to make my decisions based on broader information than this one snapshot.

Whether you are in a store doing retail arbitrage or you are at your desk doing online arbitrage or looking at a wholesale catalog, you need more information than this one snapshot in time. You need more than just the current low price and the current sales rank in order to decide if you want to buy 1 of an item, 10 of an item, or 100 of an item. Your hard-earned inventory money is at stake here! You want to make your decision based on the best information available.

Making this type of decision on how to spend your sourcing money without using historical data from CamelCamelCamel or Keepa is the most harmful sourcing decision many Amazon FBA sellers are making.

I would be willing to go so far as to say that making sourcing decisions without CCC or Keepa is one of the top reasons Amazon FBA sellers quit their business. They spend all their sourcing money on inventory without looking at the historical data, the prices tank, the inventory never sells, and they throw their hands up in despair and say, “I quit! I tried Amazon, and it just didn’t work for me.” Now, there may be other factors at play, but for many resellers using CCC and Keepa could be a huge game changer in their business. They could find profitable inventory that will sell in a reasonable amount of time and won’t lower quickly in price.

I’m especially disheartened when I hear resellers saying they want to quit Amazon FBA over these types of inventory problems because this problem is so easily fixable. You can learn to read and interpret CamelCamelCamel and Keepa. The graphs can make sense, and you can use them to make smarter sourcing decisions.

CamelCamelCamel & KeepaBoth Camel and Keepa are free, easy-to-access programs that you can use on your computer or your mobile device, either in a web browser or from your 3rd party scouting app like Scoutify, ScanPower, or Profit Bandit (Amazon Seller app does not have links to CCC and Keepa, however). It only takes an extra 20 to 30 seconds (if even that!) to look at the sales rank and sales price history of an item when you’re sourcing. You can take a quick look at how often this item has sold and how it’s been priced in the past, and you can make an educated prediction about how it will behave in the future.

I want to encourage you today if you’re making sourcing decisions without using historical sales rank and pricing data from CamelCamelCamel and Keepa — there is a better way to buy Amazon FBA inventory! You can make smarter sourcing decisions. Your business will hugely benefit if you take the time to learn how to use these powerful free resources.

Book & DesktopTo find out how to use both CamelCamelCamel and Keepa to make smart sourcing decisions, be sure to check out our brand new course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions. This course is a combo ebook and video course where I walk you through everything you need to know to make sense of both Camel and Keepa in ways you’ve never thought of.

How about you? Do you use CamelCamelCamel or Keepa? Do you have a favorite? What are you favorite things about Camel or Keepa? I’d love to hear from you in the comments below.

Find Better, Faster Selling Amazon FBA Inventory

keepacamel-ipad800Has this ever happened to you? You go sourcing for inventory to sell on Amazon and find some good stuff… I mean, the prices are good, the sales rank is good, but once you finally get these items to Amazon, the prices for many have either tanked, or they just never sell. You check in with these items later and see that the sales rank is now horrible, and if you decide to match the lowest price you might actually lose money. What’s going on here?

Today, I’m excited to share with you how I’m able to find inventory that not only sells quickly, but sells at the high prices I expect it to sell for. No matter if it’s retail arbitrage, online arbitrage, or even wholesale, when I’m sourcing for inventory, I’m confident that the prices will hold strong and sell soon.

How do I do it? Here’s a hint… I use the data from two free services: CamelCamelCamel and Keepa. If you’ve heard of these services then you know just how important they can be to making smart sourcing decisions. Most people only know the basics of Keepa and/or Camel, but I think it’s time that everyone knows just how powerful these two free tools can be. If used correctly, they can revolutionize your Amazon business.

Book & DesktopWith this in mind, I’m excited to announce that my brand new course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions is now available!

The course is a 130+ page ebook and 30+ module video course that walks you through both the basics and advanced strategies to use both CamelCamelCamel and Keepa. To find out more about the book and to read the testimonials of those who have already read/watched the course, then click here.