Category Archives: Getting Started

How to Win the Amazon Buy Box for Maximum Sales

We left off on the previous blog post with my top 6 points that you need to understand about how the Amazon buy box works. If you haven’t checked out that post, I highly recommend that you read it first before moving forward with how to win the buy box.

As a reminder, Amazon does not reveal their algorithm for how the buy box works, who will be eligible for it, who will win it, and for how long. But if you pay attention to certain factors when listing your inventory for sale on Amazon, you can increase your chances of winning the buy box and getting more sales – which means more profits!

Let’s jump right into my top strategies for winning the Amazon buy box:

1. Be a pro seller on Amazon.

You must be a pro seller on Amazon to win the buy box. This means you must pay the montly $40 fee as a seller, rather than skipping the monthly fee to be an individual seller. Individual sellers are not eligible for the buy box. Now, at this point I typically get beginner sellers who complain to me that “I don’t have enough money as a newbie to pay the monthly fee.” And I get it. But the buy box is where 70-80% of the sales on Amazon happen, so it’s really up to you to decide – is it worth it to you to pay $40 and dramatically increase your sales? If you’re doing FBA as a business instead of a hobby, you really need to be a pro seller, get the buy box, and get those sales.

2. Be priced competitively.

Please note what I’m saying here in strategy #2 – and what I’m not saying. I did not say “be the lowest price.” I said “be priced competitively.” There is a difference. Rather than just setting your price to be the lowest, you need to check the current buy box price and make sure you are priced competitively. Sometimes that means matching the buy box price, and sometimes it means pricing somewhat higher than the current buy box (within 2-5% of the price). There’s not one tried and true formula, so it may take a little fiddling with your pricing to figure it out for each item.

3. Meet performance-based standards, such as feedback scores.

Amazon uses several performance-based criteria to determine who is eligible for the buy box (or eligible for a more significant amount of time). One of the most important factors considered in the buy box algorithm is your seller feedback score. Sellers with a lower percentage of positive feedback will receive a lower percentage of time in the buy box for items with sellers who have a higher positive score. The impact of feedback scores on my eligibility for the buy box is one of the main reasons I use the feedback service Feedback Genius to email my customers as a way of increasing my positive feedback and reducing my negative feedback. I have a full review of Feedback Genius in this blog post.

You also want to make sure you have a low order defect rate as an Amazon seller. Your order defect rate is a metric Amazon calculates based on how often your orders end up marked as defective or damaged.

Another factor related to how often you earn the buy box is your customer service as an Amazon seller. For FBA sellers, Amazon handles the majority of our customer service, but we still need to handle communications with customers correctly and provide good service when issues arise. In particular, if you receive emails from customers, you must make sure you are replying within 24 hours and not constantly marking emails as “no response needed” without first sending some type of reply.

One more potential factor is your time and experience as an Amazon seller. This factor might not be as heavily weighted as others, but it does make an impact. A more experienced seller tends to earn more time in the buy box than a “just launched” seller.

To find out more information about your performance metrics, log in to your account in Seller Central and click on the “Performance” tab to see different areas of your account.

4. Have multiples of an item in stock.

Amazon wants to make it easy for customers who might want to buy more than one of an item. If you have multiples of an item in stock, you are more likely to receive the buy box over a seller who only has one item in stock. For certain items (like shoes or clothing, for instance) it doesn’t matter as much if you only have one item in stock, but for consumable items you might want to try keeping multiple items in stock as a strategy for earning the buy box more often.

5. Sell via Amazon FBA.

Chances are if you’re a regular of this blog, you’re already an FBA (fulfilled by Amazon) seller as opposed to an FBM (fulfilled by merchant) seller. For so many reasons, the FBA program is a more profitable and more efficient way of selling on Amazon than selling via merchant fulfilled. If you weren’t already convinced to commit the majority of your Amazon inventory to the FBA program, hopefully the buy box will convince you – Amazon strongly tends to award the buy box to FBA sellers over FBM sellers, even if the FBM seller has a much lower price. If you’re only selling through FBM, you are losing out on sales that you could easily win if you used the FBA program and earned the buy box more often. The Amazon selling platform is very centered around Prime shoppers, and you want your inventory to be fulfilled by Amazon and available to those Prime shoppers.

Before we finish with this topic, I want to let you know how to find out which of your inventory items are eligible for the buy box. You can follow these steps to see the buy box eligible items when you’re looking through your Amazon inventory:

  1. Log in to Seller Central.
  2. Click on the Inventory tab.
  3. Click Manage Inventory.
  4. Go to Preferences and click to show whether items are buy box eligible.

I really hope the above strategies are helpful for you and your business and that you are able to win the buy box more often and get more sales. If you implement some or all of these strategies, you should be able to increase your time in the buy box and, as a result, increase your sales. If you’ve tried any of these methods and found success, let us hear about it in the comments!

Special Offer From Feedback Genius

FB-GeniusI spoke with Jeff from Seller Labs (creator of Feedback Genius) and he is offering my Full-Time FBA blog readers a special offer of a 60 day free trial (that’s twice as long as their normal 30-day trial period) with the coupon code fulltime. That’s 2 months worth of being able to contact your buyers asking them to leave you 5-star reviews or to contact you if there is a problem. Again, use the code fulltime at checkout to get double the free trial. There is really no reason why you shouldn’t give Feedback Genius a try today. 

6 Things You Need to Know about the Amazon Buy Box

Perhaps the most important goal of any Amazon FBA seller is getting more sales, so today I want to cover a topic directly tied to the majority of sales on Amazon – the Amazon buy box.

If you look on an Amazon product page, the buy box is the little box in the top right corner of the page where you can buy that product. The buy box should say something like “Add to Cart” or “Buy Now,” depending on the settings for your Amazon account.

The buy box is one of the most important topics to learn when you’re selling on Amazon, but it can also be very confusing because Amazon doesn’t always make their guidelines on the buy box clear. Amazon does not reveal their algorithm for which seller receives the buy box, but we as sellers can still deduce certain information about how the buy box works and thus make informed, intelligent decisions on sourcing and pricing inventory to get the buy box.

For the rest of this post, I want to share with you 6 important points that you need to know about the Amazon buy box.

1. 70-80% of Amazon sales come from the buy box.

This is a staggering number. Let it sink in. When a customer lands on a product page and is deciding to buy an item, 70-80% of the time (possibly more, on certain items) the customer buys the product from the seller who has the buy box. Most buyers aren’t looking for the small line lower on the page that says “11 more new and used offers,” and rather than clicking to see more prices and more sellers, they click the yellow box that says “Add to Cart.” If upwards of 80% of sales come from the buy box, you as a seller want your item to get time in the buy box. Which leads me to my next point…

2. The buy box rotates.

Unless someone is the only seller of an item, one seller won’t keep the buy box 100% of the time. Amazon will rotate the buy box throughout the sellers who are eligible for the buy box. That rotation will depend on Amazon’s algorithm, but it generally rotates according to all the sellers who are priced competitively, typically within a percentage of the current buy box price. Which leads me to my next point…

3. Having the lowest price does not guarantee the buy box.

The buy box price is not always the lowest available price on Amazon. Most customers assume the buy box price is the lowest, and most new sellers assume they have to price their items to match the lowest price in order to get the buy box – but that just isn’t true. Sometimes the buy box price will be $1 or $2 higher than the lowest price, and on certain items it can even be up to $5 higher than the lowest price. Many new sellers use a pricing strategy where they price their items a penny or a nickel lower than the lowest price thinking this will guarantee the buy box, when they could be pricing higher than the buy box and achieve the same results because (remember point #2?) the buy box rotates and doesn’t depend on who has the lowest price. Which leads me to my next point…

4. The buy box is geographical.

Sometimes an Amazon buyer sees a certain seller in the buy box based not on the price of their item, but on the location of that seller’s inventory in the FBA warehouse. If the customer is on the west coast and is a Prime member, Amazon will likely show them an offer in the buy box based on the fact that it’s located in a west coast warehouse and should be easier for them to deliver within the 2-day Prime window than an item that’s priced $1 cheaper but is located on the east coast. I could be sitting here in my office in Texas looking at the exact same product page at the exact same time, and I could see a different seller in the buy box than that west coast customer because Amazon wants to ship my purchases from a Texas warehouse.

5. The buy box is for items in new condition only.

If you are selling an item in used or collectible condition, you aren’t going to be eligible to get the Amazon buy box for that item. The exception to this rule is on certain media items, where you can see both a new buy box and a used buy box.

6. Sometimes Amazon as a seller shares the buy box with third party sellers, but usually not.

Most of the time, if Amazon is one of the sellers of an item, they will hog the buy box and not share it with other sellers who are priced competitively. Sometimes they will give the buy box to a seller who is priced significantly lower, but even then it’s no guarantee. In these instances, third party sellers generally have to wait for Amazon to go out of stock before they are able to gain the buy box and get sales of that item.

Amazon hogging the buy box is just one of many reasons why I love to use Keepa to do sourcing research. Keepa is a free program that will show you if Amazon is in stock on an item or if they’ve ever been in stock in the past. When I’m sourcing for inventory, I typically avoid buying items where Amazon is in stock because I know they probably won’t share the buy box with me. I use the Scoutify app to do my retail arbitrage sourcing, and there’s a button on the app that I can click to see the Keepa data on the item I’m researching. Looking at the Keepa data makes my decision making process so much easier because it clearly shows me whether Amazon is likely to be my competition if I sell an item.

If you want more information about how to interpret Keepa data, check out my blog post on How to Read and Understand Keepa Graphs. The post includes a video tutorial about reading Keepa graphs and is a great introduction to the program.

Now, you might be wondering at this point, “So how do I actually win the buy box?” That question is big enough that I’m going to cover it in its own blog post, so stay tuned for the next post later this week.

If you’re looking to learn more about how to make smart sourcing decisions while doing retail arbitrage, be sure to watch my free tutorials on how to understand Keepa, and how to understand CamelCamelCamel or check out my book/video course, The Reseller’s Guide to How to Keepa Camel: Using Amazon Sales History to Make Smart Sourcing Decisions.

Have you made any other observations about how the buy box works that we didn’t cover in this post? We would love to hear from you in the comments!

Is There Still Room for New Amazon FBA Sellers?

One question I am consistently asked since launching fulltimefba.com back in 2013 is this… Is there still room for new Amazon FBA sellers?

Most people ask this question out of two fears they are experiencing:

  1. The fear of not finding enough profitable inventory to sell on Amazon.
  2. The fear of too many competitors who will tank prices so I’m never able to get a sale.

I totally get it. When you’re new at selling on Amazon (or even still in your first year), you experience the pains of being a newbie.

You might laugh at me, but I thought some similar thoughts back in 2011 when I first started selling on Amazon. I thought, “Will I be able to find enough inventory to sell, or will I waste my time sourcing for inventory that just isn’t there anymore? Will I actually be able to sell the inventory I buy, or will my competitors tank the price and steal my sales?

And that was back in 2011…

If you think you’re too late for the Amazon FBA Profit Party, then I’ve got some great news for you:

I totally believe that the profit potential of Amazon FBA is still in its infancy. That’s right… still at the beginning. If you get started now, then you’re still joining in on the ground floor of what’s possible with Amazon and FBA.

You might be wondering how I’m thinking this when the Amazon FBA program started over 11 years ago. That’s like ancient, right? Well, to help you see things in the right light, you need to have the correct perspective. In the rest of this blog post I’ll share with you the reasons I think there is plenty of room for new Amazon FBA sellers:

1. Amazon is taking over the world – and needs your help!

Over and over again, it seems as if Amazon consistently does something that changes everything. From launching an online bookstore in 1994, to moving beyond books in 1998, to making free 2-day delivery everyone’s expectation starting in 2005, to opening FBA warehouses to 3rd party sellers in 2006, and so much more (CreateSpace on-demand book printing, Kindle tablets and ebooks, Amazon Fresh, Amazon Echo, Merch on-demand T-shirt printing, and so much more.).

Over and over again, Amazon continues to revolutionize online shopping and the expectations we have a shoppers. The more Amazon expands, the more Amazon will need you and I to sell on the Amazon platform.

2. Buyers are only just now starting to buy more items online.

You might buy many items on Amazon throughout the year, but you’re not the average person. It would shock you how many people in the US still think that Amazon.com is just an online bookstore. I still come across many people who have no idea that Amazon sells clothes, shoes, or groceries. Here are some eye-opening stats for you:

Right now, 62% of Americans buy on Amazon at least once a month, with the amount of time between purchases decreasing every day. As we look toward the future, 67% of Millennials and 56% of Gen Xers prefer online shopping over in-store shopping; this leaves so much room for growth as more people start to buy on Amazon more often. Overall, Americans only spend about 36% of their monthly shopping budget online, and every year that number keeps getting bigger and bigger. Because more and more people are shopping online every day, Amazon is depending on 3rd party sellers (that’s you and me) to find the inventory to stock the FBA warehouses.

3. Without 3rd party sellers, Amazon would lose over 50% of their sales.

A huge benefit that only 3rd party sellers can bring to Amazon is the incredible amount of product selection and increase in customer choice. Third party sellers can find inventory to sell that Amazon can’t. This, combined with the fact that only 16% of manufacturers in the world sell their items directly on Amazon, means that 84% of manufacturers still don’t sell on Amazon – leaving a huge hole on Amazon that you and I can fill with inventory. In other words, our inventory sourcing efforts are vital to the continuation of Amazon’s success. In fact, if Amazon stopped 3rd party sellers from selling on Amazon, they would lose over half of their annual sales (which would equate to billions of dollars lost for Amazon).

4. Only recently did Amazon finally surpass Google as the starting point for online shoppers.

Before 2017, online shoppers would start on Google (or other search engines) in order to search for the items they wanted to buy online. Google could send these online shoppers almost anywhere… to Amazon, a specific brand’s website, eBay, a specific retail store, or to an unlimited number of possible store websites. Only just recently, starting in 2017, do a majority of online shoppers (over 50%) now start their online shopping experience on Amazon. This is huge for the future of Amazon and how much Amazon needs new sellers to find inventory to sell on Amazon.

5. Many Amazon sellers have no idea what they are doing, which can be to your benefit!

I can’t tell you how many times I see a listing on Amazon where there are 100 sellers, but only a few are actually competing for the sale. These other sellers are throwing their money away on storage fees for inventory they are not selling. If you take the right steps in your Amazon business, then you can set yourself up for long-term success. For info about how to start a successful Amazon FBA business from the beginning, then check out JumpStart Amazon.

Showrooming -the practice of visiting a store in order to examine a product before buying it online at a lower price.

6. Mobile sales are only now starting to generate momentum.

It’s amazing to see the growth of sales that are generating directly from their smartphones. The term showrooming (see image caption) wasn’t even a thing a few years ago, and now it’s a normal occurrence. In fact, over 50% of online shoppers use their smartphone to buy online… and over 60% use their tablets. These numbers are only going to increase the more people start to learn about shopping online via their smartphone and tablets.

Source: Business Insider (source link below)

7. Amazon keeps attracting more and more customers every day.

Here are just a few things Amazon does that almost every savvy online shopper has now come to expect: Amazon Prime free 2-day shipping, easy reordering, easy returns, and easy refunds. Why does Amazon do this? So that more and more people will come to Amazon to shop… and it’s working! I know my online shopping expectations have been influenced by Amazon. It’s annoying to me when I order something online elsewhere and it doesn’t arrive in 2 days. And that consistency by Amazon keeps me (and millions of others) coming back for more.

I’m not exaggerating when I say millions, because Amazon has over 300 million accounts. Back in 2015, 50 million people had a Prime account. In 2017, that number has grown to almost 70 million Prime members. Again, these numbers are growing every year. With more buyers, Amazon needs more sellers to stock the Amazon shelves with inventory.

Seriously, I could go on forever with even more reasons (see the source links at the end of this post for even more stats), but I hope by now you get my point. The growth of Amazon and their need for you to fill up their FBA warehouses with inventory is still at the very early stages.

If you start your Amazon FBA business now, I guarantee that in a few years, you’ll be so glad you started “way back in 2017.” There will seriously never be a better time to start.

If you’re ready to start your Amazon FBA business with a plan that will lead you toward long-term success, then I invite you to check out the JumpStart Amazon course.

In JumpStart Amazon, you will know exactly, step-by-step, how to build up a successful Amazon FBA business from scratch. From setting up your seller account to finding profitable inventory to knowing how to best use your profits, I’ll show you the proven strategies for how to start your Amazon FBA business off on the right foot.

After you experience JumpStart Amazon, you’ll be able to:

  • Understand multiple proven strategies to find profitable inventory that sells quickly on Amazon
  • Know the right steps that will help make your first Amazon paycheck a big one
  • Easily decipher the most misunderstood aspect of selling on Amazon
  • Recognize the right inventory items to sell and which ones you should avoid
  • Handle brand and category restrictions with ease so that you can sell even more products
  • Know the biggest problem with sourcing inventory (and how to overcome it)
  • Know the strategies to have your products sell more often than your competition.
  • and so much more!

So, now I’d love to hear from you. Are you excited about the huge growth potential of selling on Amazon? What fears do you still have about selling on Amazon? How have you tried to overcome these fears? What excites you most about selling on Amazon? Answer below in the comments.

Source Links: Invespcro, Bigcommerce, SellerLabs, BusinessInsider, SeekingAlpha.

7 Ways to Save Money So You Can Spend More on Inventory

Save Money Spend MoreWho doesn’t love to save a little time and money?

I would prefer to save a lot of time and money, but hey, every little bit counts when we’re trying to make a profit at Amazon FBA. Any time I can save money on shipping supplies or other areas of my business, I can use that saved money to buy more inventory – and buying more inventory is how I would prefer to spend my money in my business!

All of the tips I’m going to share with you in this post should be either free or next to free. I hope you find these tips super practical and easy to implement right away in your Amazon FBA business, no matter what stage of business you’re in.

Before I get into my tips, I want to invite others to add their advice to the comments at the bottom. Let’s make this post our most-commented post ever! We all have knowledge and experience that others can benefit from, so please share your wisdom and be a blessing to others in the Amazon FBA community today.

Also, if you want to see these tips in action, scroll to the bottom of this post to watch a video of Stephen demonstrating them.

Now…here we go…my top Amazon FBA hacks to save money:

brownbox21. Use free boxes from grocery stores for Amazon FBA shipments.

Especially in the early stages of your FBA business, there’s no need to pay for shipping boxes when you can get them free from grocery stores, friends who have recently moved, or other places who are just going to recycle their old boxes. Find out from store employees when they’ll be restocking the shelves, and stores are generally happy for you to come take the empty boxes out of the aisles for them.

2. On a similar note, use the boxes from online arbitrage purchases to send in Amazon FBA shipments.

We do a significant amount of our sourcing through online arbitrage, so we just turn around and send our shipments to Amazon in the online stores’ boxes. Just make sure you remove or cover up any previous barcodes before putting on the Amazon and UPS label.

AirPouch-Open-Box-w-EarthAware-Biodegradable-Pillows3. Use free dunnage for your Amazon FBA shipments.

Dunnage (isn’t that a weird word?!) is the stuff you put in a shipment to pad the items and keep them from touching the sides of your shipping box. Here are a few ideas for things to use for dunnage:

  • air pillows from online arbitrage purchases
  • blank newspaper
  • plastic grocery bags filled with printed newspaper and tied off (do not let newsprint come into contact with your inventory in the shipment)
  • small cardboard boxes

3117TC++78L4. Use lighter fluid to remove residue from price stickers.

I usually recommend using Goo Gone for removing price sticker residue, but if you don’t want to rush out and buy a new bottle of Goo Gone, you can use lighter fluid if you already have it at your house. (If you want to see how I remove price stickers, check out this video.)

board game closet5. Get FREE inventory from around your house.

We all have items sitting around our house that are brand new or barely used – prime candidates for sending to Amazon and turning into profits. Check out your bookshelves, your kitchen cabinets, your game closet, and your kids’ rooms (with their permission), and you might be surprised what you can find that you don’t use and would actually turn a profit on Amazon.

freecycle_logo6. Get FREE inventory from Freecycle.org.

You can join a group for your area of town on the Freecycle Network and keep an eye out for items that people are giving away for free. I’ve been able to source free board games (new and used), boxes of books, and other items. If you claim an item on Freecycle, the person will leave it on the porch or sidewalk for you to drop by and pick up on your own time. It’s way easier to coordinate than Craigslist purchases, but please still use safety practices and don’t make pick-ups alone.

facebook-twitter7. Join Amazon FBA Facebook groups to get tons of free FBA business information.

One of the easiest ways to absorb free information from the FBA community is to join Facebook groups, search and read the archived posts, and ask questions. We have a Full-Time FBA Facebook group that we would love for you to join, and there’s tons of other groups you can search for on Facebook as well.

Those are my top tips for getting FREE items so that you can use the money you save on buying inventory instead. Let me know in the comments if you know of any other awesome ways to save money on supplies for your business.

Here’s the video (Amazon FBA Hacks to Save Time and Money) with these tips in action:

If I Had To Start My Amazon FBA Business Over Again With Only $500

Start FBA Over 500Who doesn’t love a do-over?

Hindsight is 20/20, and I’m sure all of us can think of ways we would improve our Amazon FBA businesses if we could start over from scratch. I know I can think of plenty of things I wish I had known back in 2011 when I started selling on Amazon!

Since I don’t have a time machine, I can’t revisit 2011 and get that do-over for my business. Instead, today I’m going to share with you the products and services I would invest in from the very beginning if I had to start over from scratch doing Amazon FBA with only $500.

These items are the essentials, folks. The bare minimum for starting Amazon FBA and finding success in a sustainable yet timely fashion. In fact, you’ll see that with my plan below, of the total $500, you’ll actually get to spend $342 for investing in inventory. Not a bad amount to start sourcing with!

Here are the ways I would spend my $500 if I got to start over on my Amazon FBA business today:

AM-Pro-Sellers1. A Pro Merchant account with Amazon –(around $40/month)

Yes, I know that you can start off with an Individual Merchant account and save the $40 fee per month for the Professional Merchant account. But Individual Merchants pay 99 cents per sale, and a little quick math shows that selling only 40 items per month means you’re paying the same as a Pro Merchant.

There’s a ton of huge benefits, however, to setting up that Pro Merchant account from the very beginning. It gives you accountability, a $40 incentive every month to send in plenty of items to Amazon FBA so that you’re making at least 40 sales per month to make that account worth it from the very beginning. If you can start off giving yourself the goal of at least 40 sales per month, you will gain momentum more quickly than if you allow yourself to be satisfied with only 20 sales. Another benefit is that Pro sellers are able to get the buy box – which is where 70%-80% of all of Amazon sales come from.

The Pro Merchant account is also necessary for other reasons that we’ll get into below.

175_InventoryLab2. Inventory Lab for listing and sourcing – FREE for first month ($49/month afterwards)

We use Inventory Lab to process our FBA inventory, list it on Amazon, and keep track of our accounting for that inventory. You can list your inventory directly through Seller Central, but the process is much slower than listing through a 3rd party program like Inventory Lab. Using Inventory Lab allows me to touch each inventory item fewer times during the listing process because I can label it and divide it into shipments at the time of listing, rather than waiting until I’m finished listing everything.

Inventory Lab comes bundled with the Scoutify sourcing app, which I use for scanning inventory at retail stores, garage sales, and thrift shops. I prefer to use Scoutify rather than the Amazon Seller app mainly because Scoutify gives me direct access to sales rank and price history on CamelCamelCamel and Keepa, which is essential for me to a make a smart sourcing decision.

You must be a Pro Merchant to use Inventory Lab, another benefit to going ahead and making the commitment as a Pro Merchant from the very beginning.

If you sign up for Inventory Lab through our link here, you can get a free 30-day trial of their listing software and Scoutify sourcing app. After the first month, Inventory Lab and Scoutify cost $49/month, but they are absolutely worth it to my business.

41MNr5dy0HL3. Barcode scanner – $22

A barcode scanner connects to your laptop through USB and saves a ton of time (and errors!) when entering the UPCs from the barcodes on your inventory. Simply place the cursor in the correct field of your listing program, scan the barcode, and presto! No more squinting at tiny numbers and pecking out the UPC on your keyboard.

Every little bit of time counts when you’re working at building an Amazon FBA business, and using a barcode scanner is a simple way to help scale your business more quickly.

41IWrVLa8yL4. DYMO LabelWriter 450 – $70 new, $40 used

A DYMO LabelWriter is another essential for scaling your business and saving precious time. When used in conjunction with Inventory Lab or other 3rd party listing programs, the DYMO will allow you to print a label for each individual item as soon as you have it listed. Scan the item, enter your price and other accounting info, and then print the label. If you have the “live” listing flow turned on in Inventory Lab, you will know at this time which fulfillment center the item will be sent to, and you can sort it into boxes immediately. No need to print 30-up labels and sort back through inventory at the end of your listing process.

s15. Scotty peelers – $6 for 3-pack

These are an essential tool for scraping the price stickers or other residue off my inventory before I send it to Amazon. The Scotty peelers come in a pack of 3, and we use them for several months before the ends become too dull to work easily.

61h-B0szXtL._SL1280_6. Goo Gone – $4

Another must-have item for cleaning up inventory before sending it to the FBA warehouse. Goo Gone takes off the sticky residue left over from price sticker adhesive. (Note: be careful not to use Goo Gone on certain types of non-glossy cardboard boxes or book covers, as it will soak in to the material and stain it.)

81K1bfSxJ5L._SL1500_7. 3-inch tape gun – $13

8. 3-inch tape – $13 for 4-pack

I started out using a 2-inch tape gun when I first began selling via Amazon FBA. That 1-inch difference may not seem like a lot, but it’s a huge difference when it comes to the number of times you have to swipe the tape gun across a shipping box in order for the tape to hold the box flaps together. With the 3-inch tape on my 3-inch tape gun, it’s one swipe, and I’m done – saves time and tape.

FB-Genius9. Feedback Genius – FREE for first 2 months ($20/month afterwards)

Getting control of the buy box is a crucial component of getting sales through Amazon FBA. Some aspects of who controls the buy box are a mystery, but having a positive feedback score is known to be one important factor. Having a high number of positive feedbacks and limiting your number of negatives will help you gain the buy box more often. Feedback Genius is a simple way to automate contacting buyers after a sale in order to limit your negatives and increase your positives. Feedback Genius also alerts you when a negative feedback is received so that you can quickly and appropriately handle it.

I wish I had started using Feedback Genius from the very beginning of my Amazon FBA business. If you sign up through our Full-Time FBA link, you can get 2 months of Feedback Genius for free, along with a bonus of 500 free email messages. Two months and 500 messages will go a long way towards boosting your feedback score!

Using Feedback Genius requires a Pro Merchant account, so go back up to #1 in this list and sign up for that account if you haven’t already!

UPS-Shipping-Labels-110. UPS self-adhesive labels – FREE from UPS.com

UPS offers a great partnered rate for Amazon FBA sellers on their inbound shipments, and they also provide you with free self-adhesive labels to use for your shipments. If you sign up for a free account with UPS.com, you can order the labels to be sent directly to you.

brownbox211. Shipping boxes – FREE from grocery stores, friends, etc

In the early days of just starting an Amazon FBA business, I recommend getting free shipping boxes from friends who have just moved, from grocery stores, or from other locations where people are wanting to recycle their boxes. Just make sure they’re sturdy enough to hold the weight of your shipment, and cover or remove any previous barcodes before adding your Amazon and UPS shipping labels.

61sL7QYmSwL._SL1500_12. Scale – $30

If you don’t already have a scale at your house, you will need to buy one in order to weigh your inbound shipments to the Amazon FBA warehouse. You can get a scale on Amazon for about $25-30.

In summary, here’s a list of the items and prices:

  1. A Pro Merchant account with Amazon – $40/month
  2. Inventory Lab for listing and sourcing – FREE for first month ($49/month afterwards)
  3. Barcode scanner – $22
  4. DYMO LabelWriter 450 – $70 new, $40 used
  5. Scotty peelers – $6 for 3-pack
  6. Goo Gone – $4
  7. 3-inch tape gun – $13
  8. 3-inch tape – $13 for 4-pack
  9. Feedback Genius – FREE for first 2 months ($20/month afterwards)
  10. UPS self-adhesive labels – FREE from UPS.com
  11. Shipping boxes – FREE from grocery stores, friends, etc
  12. Scale – $30

NOTE: Prices of these tools and services will change over time, so be sure you double-check all prices and fees before purchasing. Some prices might go up, while other prices might go down.

If you add up the amount of those items for the first month of starting an Amazon FBA business, the total comes to $198. That leaves us with over $300 to spend on buying inventory. I would recommend looking for low cost (or even free!) inventory with low ranks and high return on investment (ROI), so that you can reinvest your profits and grow your available capital quickly. When I started Amazon FBA, I frequented garage sales and thrift shops while I was learning the ins and outs of how the business works and while my capital was growing. I would follow that same method again today.

If you would like to watch a video where I show the items from the above list, check out this video on our YouTube channel:

Do you have anything you would add to this list? Or do you have questions about any of the items or services I mentioned? We would love to hear from you in the comments!

Overcoming Your Fear of Starting Your Amazon FBA Business

Starting Amazon FBA

Are you dragging your feet in starting your Amazon FBA business? This post is for you.

Have you already started your Amazon FBA business, but you’re tempted to quit? This post is also for you.

Many contingencies and what-ifs might be plaguing your mind right now when it comes to thinking about building a successful Amazon business, but we want to help fill your mind with TRUTH, not fear – and we want to help you stay the course in building your business, even when the times get tough.

It’s easy when you first hear about the opportunity of earning money through selling via Amazon FBA to get excited and want to learn more. We can start making plans to start a business. We can start talking about what it would be like to have a business. We can start thinking about how we would use all that money we’ll make from our business. But what we really need to do is start the business!

Today we’re going to discuss 4 fears of getting started in Amazon FBA and how you can conquer those fears with the truth. If you’ve already started FBA, going back over these 4 truths will help you refresh your memory about how to keep up your progress in selling online.

26409-Brian-Tracy-Quote-To-earn-more-you-must-learn-moreFEAR #1: I don’t know enough to start my own Amazon FBA business.

TRUTH #1: You can always learn! And there are plenty of places to learn – some places for a fee and some really great places to even learn for free. Don’t let your lack of knowledge become an excuse for inactivity.

The best place to get a basic understanding of what you need to know for starting an Amazon FBA business is right there within the Amazon guidelines. Every seller must be responsible to read and apply the guidelines for him or herself.

If you’re wanting to learn the big picture about how to sell on Amazon FBA, we encourage you to read Chris Green’s book Arbitrage. For less than $10 you can get your hands on a brand-new copy of this book that outlines the very basic ideas of selling online.

For a step-by-step video course on how to sell on Amazon FBA, we recommend JumpStart Amazon: Build a Successful Amazon FBA Business. The course is a combination of video modules (10+ hours) and ebook (200+ pages) showing you how to start an Amazon FBA business that’s set up for long-term success. The videos and ebook share the same content, so you can decide how you best want to learn (read or watch).

If you’re looking for information on taxes as related to selling on Amazon, check out the awesome services of TaxJar.

And as always, you can get tons of information for free here at the Full-Time FBA blog (subscribe to the newsletter for some free PDFs!) and on our YouTube channel. We also have a Facebook group where you can search the archived posts or ask questions.

garage-sale-sign-with-shoppersFEAR #2: I don’t have any inventory to start an Amazon FBA business.

TRUTH #2: There are great places to find inventory all around you – you just need to start scanning barcodes! (We like to use Scoutify for our scanning app because it comes packaged with Inventory Lab for listing and accounting.)

Our favorite places to look for low-cost FBA inventory are

That last one is our favorite place to find inventory when we don’t know where else to look. Look on your bookshelves for books you haven’t gotten around to reading in years. Look through your kitchen cabinets for a gadget you got last year for Christmas but never even opened. Look for old board games that have no missing pieces, but you just never play them any more. All of these items could be potential profits on Amazon FBA.

3-Strategies-To-Buy-Property-With-No-Money-Down-1014x487FEAR #3: I don’t have enough money to start an Amazon FBA business.

TRUTH #3: Yes, it does take some capital to get started with a business. But unlike many businesses that require a great deal of investment up front, you can get started with Amazon FBA with a relatively small amount of capital. In fact, we have a YouTube video that shows how you could potentially start FBA with as little as $500 (and $300+ of that money would go towards inventory!).

If you’re looking for items around your house, at garage sales, or in thrift stores, you can buy inventory for less than a dollar and potentially sell it for $10, $20, $30 or more. The potential return on investment (ROI) for these types of items gives you a lot of momentum when you’re just getting started.

If you are truly strapped for cash and want to start FBA, we recommend saving up a few hundred dollars first. Some people work a part-time job for a few months in order to save up some capital, and others have a garage sale of things around the house to make some money to invest in FBA.

We do not recommend using credit cards or taking out loans to start FBA. There is too much risk involved in learning the business to run up debt in the process. Instead, focus on finding low-cost, high-ROI items and start your business slowly. You’ll be surprised at how quickly you learn and how quickly you can turn your profits into a snowball of disbursements from Amazon!

self-employedFEAR #4: I’m just not sure I can do this. Do I have what it takes to run my own business?

TRUTH #4: Maybe you’ve tried out other ventures in the past that haven’t turned out so well, and you’re afraid to experience the same kind of results. The fear of failure is holding you back. This fear is valid and real. But it can be overcome!

You have to disconnect the event of failing from you as a person. You may have failed in the past, but you are not a failure. My dad likes to emphasize this truth to me in a quote from Zig Ziglar: “Failure is an event, not a person.”

For all of us, there will be times that we fail. No exceptions. This applies to everyone. But you can’t take your failures personally. If you do, that’s where your business will start to break down (or never get off the ground!).

Instead, we learn from our failures. We leverage our mistakes into educational experiences that can’t be gained for any amount of tuition at a business school.

When we’re starting out at any new venture, we’re like a new baby learning to walk. The baby may fall down a few times (OK, a lot of times), but never does that baby decide, “You know what, this walking thing is too hard. I just can’t get it. I think I’ll crawl the rest of my life.” No, the baby gets up, tries again, and eventually starts walking. Then running. Then skipping. The same can be true for any of us in our Amazon FBA business.

Now is the time to put your fears aside and start taking action. Let’s look at the acronym for the word START:

Schedule The Action Required Today!

What action do you need to schedule to take the next step in starting or advancing your Amazon FBA business? Don’t get overwhelmed with everything you need to do, but instead, just focus on the next step.

So what is your next step?

Learn more? Grab the JumpStart Amazon course.
Source more? Plan a time to go sourcing for inventory. And go!
Ship more? Send all that inventory you have at home in to Amazon.

Do you have any other fears that are holding you back from starting Amazon FBA? Do you ever face the temptation to quit your FBA business? Let’s talk in the comments!

Overcoming Your Fear of Selling via FBA versus Merchant Fulfilled or eBay

Fear of FBAThe “Overcoming Your Amazon FBA Fears” Series is back on the blog!

You may remember that last fall we did a 10-part series on our Amazon fears and how we can combat the myths and fears with the TRUTH. If you haven’t read those posts, you might want to take this opportunity to check them out.

We’re picking back up for a second run of posts this summer, and we’re excited to share with you more insights into how you can overcome the fears that may be holding you back in pursuing your Amazon FBA business. We’re also going to have a post covering Amazon FBA issues that you legitimately should be concerned about and some risks that we think just aren’t worth taking. Keep an eye out for these posts in the weeks ahead. And if you have some fears that you would like to see addressed, please leave them here in the comments on the blog, and we’ll do our best to incorporate them into our upcoming posts.

imagesToday we’re going to cover the topic of being afraid of selling via FBA as opposed to selling Merchant Fulfilled on Amazon or eBay. For many of you who have been selling via FBA for a while now, this might not seem like a big deal. But for others, the transition to FBA comes with some trepidation.

As always, let’s look at the potential fears associated with selling via FBA, and then let’s address those fears with the TRUTH so that we can overcome them and be successful in our businesses.

Amazon-seller-costsFEAR #1 – I’m afraid the FBA fees will be too high and will eat into my profits.

TRUTH – Amazon does take higher fees from your payout as an FBA seller. Those fees, however, are covering services provided by Amazon that ultimately save time and money for us as sellers and allow us to grow and scale our business beyond what we could do as Merchant Fulfilled or eBay sellers. The fees cover the picking, packing, and shipping of individual orders, as well as postage and storage.

But think for a minute about what you as an individual seller are saving by paying those FBA fees. You are saving the time it would take to fulfill each individual order as it comes in. You are saving the space it would take to store all of that inventory – either space in your own home or space in a separate warehouse that you would then need to pay for. You are saving the time, effort, and money of having to catalog your inventory. The trade-off of paying FBA fees for these savings is more than worth it, in my opinion. So is the ability to park my car in my garage because I don’t have it cram-packed with inventory.

Amazon.com-worker-David-B-001FEAR #2 – I don’t trust the warehouse workers to do a good job. I’m afraid they will damage or lose my items.

TRUTH – Amazon warehouses do handle millions of items per day, and workers do inevitably damage or lose items from FBA sellers. The good news for us, though, is that Amazon takes full responsibility for those losses, and they reimburse sellers for items that are lost or damaged in their warehouse or by distributors, minus the applicable FBA fees. If your inventory item is damaged or lost, it’s essentially the same thing as getting a sale of that item. You will receive a reimbursement similar to what you would have made from selling it. Nothing to be afraid of here! We even have a series of blog posts on Seller Central tips for making sure that you’re receiving all the reimbursements that Amazon owes you as a seller.

ifOUVAvNfA60FEAR #3 – I’m afraid Amazon won’t keep my inventory separate from other sellers’ inventory. I don’t want to have the wrong item sent to my customers.

TRUTH – It is extremely rare for this type of mistake to happen, provided you have your FBA account set for stickered inventory. If you have it set for stickerless or comingled inventory, yes, you are likely to have someone else’s inventory sent to a customer when you get a sale. We do not recommend this practice because it puts your seller account at risk if there is a complaint about the items from your orders. If you keep your account set to label your own inventory with your own SKU, the chances of this type of mix-up are low.

For more info on why we choose to label our Amazon FBA inventory, check out our YouTube video called Comingling Amazon FBA Inventory – Why I don’t do stickerless inventory at Amazon.

el7ccoFEAR #4 – I’m afraid Amazon will make shipping mistakes and I will get in trouble.

TRUTH – The beauty of selling via Amazon FBA is that Amazon handles all of the shipping for you, including any customer service issues that arise from possible shipping mistakes. If the wrong item is shipped from an FBA warehouse, the item is damaged because it isn’t packed well enough, the item arrives late, or any other number of issues, Amazon takes responsibility. Even if the customer leaves negative feedback for you as a seller, Amazon will strike through the feedback, and it won’t affect your feedback score.

For more info on how to deal with negative feedback from FBA shipping errors, check out this blog post or this YouTube video from our YouTube channel.

162471-425x282-Hand-written-thank-you-note-2FEAR #5 – I like including personal notes to my customers. I’m afraid I will lose that personal connection with FBA.

TRUTH – This fear is one that you have to make a decision about if you’re wanting to switch to FBA from Merchant Fulfilled or eBay. If you want to scale your business through FBA, you won’t be able to hand-write notes to each customer. You also won’t be able to include any type of extra materials with more information about other products or services you offer. It is, in fact, against the Amazon guidelines to include any type of materials with your products that would direct customers away from the Amazon buying platform. Again, giving up this ability is more than worth it to us as FBA sellers, considering the money and time we gain by not fulfilling orders ourselves.

falling-pricesFEAR #6 – I’m afraid that the prices of my items will be too low by the time they arrive at the Amazon warehouse.

TRUTH – When you sell items via Merchant Fulfilled on Amazon or via eBay, you can get a sale as soon as your listing is live. With FBA, you have to wait until the inventory arrives at the warehouse before its is live on Amazon and customers can buy it. Depending on which warehouse you ship to and what time of year it is, this process can take anywhere from a couple of days to a couple of weeks. And yes, a lot can happen to change the prices on your items in two weeks.

We are firm believers, however, that patience brings profit, and if you make smart sourcing decisions in the first place, your inventory will be less susceptible to huge drops in prices. If you’re using CamelCamelCamel and Keepa price history to make your purchasing decisions, you will know whether or not to expect price drops and whether or not that price should come back up at some point in the future.

For more info on how to handle your fear of prices tanking, check out our blog post on the topic, as well as our YouTube video. For more info on how to make smart sourcing decisions using Amazon sales rank and price history, check out our video course and ebook, The Reseller’s Guide to How to Keepa Camel.

negative-to-positive1We hope this post has been helpful in overcoming any lingering fears you have about selling via Amazon FBA instead of Merchant Fulfilled or eBay. We feel that any negatives from selling via FBA are far outweighed by the positives:

  • More sales because of Prime 2-day shipping for Prime members
  • More time in the Buy Box for FBA sellers
  • Save time and money because Amazon does all your shipping
  • Save time and money because Amazon handles your customer service
  • Save space and money because Amazon stores your inventory

Do you have any other fears about selling via Amazon FBA? Leave us a comment!

The Best (and Easiest) Way to Remove Price Stickers From Your Inventory

Remove Price TagsWhen it comes to retail arbitrage, removing the price tags (or any other stickers) from your products is the most annoying thing you have to do before you can sell them on Amazon. Sure, you could use your fingernail to try and slowly peel the sticker off the box, but that takes a lot of time and sometimes the price sticker still causes a tear in the box.

I’m here to show you there is a better way. In fact, toward the bottom of this blog post will be a video of me showing you exactly how I remove price stickers.

Here’s how it’s done in just a few easy steps:

1.41sRYiyp1IL Heat up the price sticker.

Use this heat gun to heat up price stickers so they can be removed easier. When heat is applied to a price sticker or label, the sticky part of the adhesive gets soft and makes it so much easier to remove the price sticker from the item’s packaging. Just be careful. The heat gun can easily burn your skin, so make sure the focus of the heat is only on the price sticker.

61ZZnk9VoJL._SL1200_2. Use a Scotty Peeler to peel the price sticker off.

This handy little tool is the perfect way to peel off the stickers from the item without damaging the original package or ruining your fingernails. Plus, if you just used the heat gun, the box might still be hot, and these tools are much better to use than your fingernails.

61h-B0szXtL._SL1280_3. Use Goo Gone to remove any excess sticky residue.

If there is any remaining sticky residue on the item’s packaging, then use some Goo Gone Spray Gel. This spray gel is the perfect solution to help get any excess sticky “goo” off your item. Simply spray some Goo Gone onto the sticky residue, and it will wipe off fairly easily. For really stubborn “goo,” use the Scotty Peeler in combination with the Goo Gone to scrape away the excess goo. Note: There are many different products that you can use to remove the sticky adhesive left behind from a sticker. Some other alternatives are Un-Du and even lighter fluid.

91m1ynG3MGL._SX522_4. Use a paper towel to clean up any left over mess.

I use the choose-a-size paper towels because I rarely ever need a full-size paper towel when removing stickers. I always just tear off one small sheet of the choose-a-size paper towels and tear that sheet in half. I use one half to spray the Goo Gone onto the item (see step 3 above), and then the other half I’ll use to clean what’s left of the Goo Gone and residue.

Here’s a video to see these steps in action! After you watch the video, don’t forget to scroll down this post for bonus tips on removing price stickers from inventory items.

BONUS TIPS!

Peeling stickers off of plastic – Sometimes the price sticker is stuck on the clear plastic window or blister of an item. When this is the case, it’s important to be very careful with the heat gun. Plastic melts in heat, and you don’t want to ruin your inventory item because you melted the plastic. I’ll usually keep a close eye on the plastic area when I’m using the heat gun, and the moment I see the plastic start to warp, I’ll turn the heat off. After some practice you’ll start knowing the best times to turn the heat gun off before the plastic even begins to melt.

When the sticky just won’t come off – In a perfect world, all of the sticky residue would come off easily, but there are times where it just won’t go away. This is also a concern if the item you’re removing the sticker from could potentially be damaged if there were too much Goo Gone absorbed into the packaging. When this happens, I place a clean label over the sticky part or perhaps a Thank You sticker.

1801321_10202842196109886_2007613444564863176_oRemoving pre-cut price stickers – Have you ever had to remove a price sticker that is impossible to peel off all in one piece? You know, you start to peel the sticker off, but it’s pre-cut so you end up having to peel off multiple pieces? That can waste time and cause frustration, but I’ve found a simple solution. Put a piece of tape over the price sticker. That way, when you peel it off, it will all come off as one piece

Outsource – Peeling of price stickers is a job that almost anyone can do and provides a great opportunity to outsource. I currently have our assistant remove most of the price stickers for our items, but I’ve also had my kids perform this job. If your child is old enough to handle the heat gun, then now is a good time to train them how to use it properly. Perhaps you can even show them the video from above to teach them.

Ok, now you are equipped with the knowledge of the best ways to properly remove a price sticker. Did I miss something? Do you have another way that works best for you? I’d love to hear how you remove stickers in the comment below.

Inventory Lab Review – Why We Use Inventory Lab For Listing Amazon FBA Inventory

As Amazon FBA resellers, we’re all looking for ways to save time and money in processing our inventory. One of the biggest ways I encourage FBA sellers to save time by spending a little money is to use a third-party listing service, rather than listing your FBA inventory directly through Amazon Seller Central.

The fewer times you can touch a piece of inventory as you process it, the better. By listing through Seller Central…and then printing your labels on a sheet of 30…and then separating the items out into the various fulfillment centers, you are spending a lot of time touching each inventory item over and over and over again. This doesn’t include the time it takes to sort your products after you bring them back from sourcing, removing any stickers, and prepping the products with poly bags or shrink wrap.

The best way to streamline the listing process is to use a third-party listing software so that you can scan the item into the software, print and attach the individual label, and sort the item into the correct fulfillment center’s box – all in one step.

For our Amazon FBA business, we use the Inventory Lab inventory management software. We love how it helps us streamline the process of listing our inventory, along with several other useful functions that we use on a regular basis. It is well worth the monthly fee to pay for this software and save a ton of time, not to mention gain access to useful reports for our business (we’ll get into that a bit more below).

Here are the reasons we find Inventory Lab to be a beneficial program to use in our Amazon FBA business:

  1. Inventory Lab is a feature-rich listing service.

We use a barcode scanner to scan an item into the system, and Inventory Lab pulls up the item with all the information we need to price it. It shows the FBA, Merchant Fulfilled, new, and used prices, as well as whether Amazon is selling the item and who owns the buy box. It gives quick links to CamelCamelCamel and Keepa for the ASIN of the item, so we can check out sales rank and price history as we’re pricing the item.

Inventory Lab List

Inventory Lab also lets us know the item’s current sales rank, category, size tier, and any prep needed, like poly bagging. We can also enter our buy cost and the supplier for each inventory item, so we can later generate reports to help us keep track of things like return on investment or the profitability of certain sources.

As we enter in the items, we always choose “Live” for “Workflow Type.” This way Inventory Lab lets us know which fulfillment center each item is assigned to, so we can sort them into piles or boxes as we go, no need to go back and sort them later — they are already in piles ready to be boxed for shipment.

  1. Inventory Lab is packaged with the Scoutify sourcing app.

Photo Apr 15, 10 23 15 PMWe use the Scoutify app when doing retail arbitrage. We can quickly scan the barcode of an item and have all the information we need at our fingertips to tell us if the item would be a good buy for resale: competitors’ prices, whether Amazon is in stock, potential profit, and links to CamelCamelCamel, just to name a few. You can see our detailed review of Scoutify in this recent blog post. It’s great to be able to pay one package price to get our listing service and our sourcing app together.

  1. Inventory lab has accounting capabilities.

We are still in the process of learning everything that Inventory Lab is capable of doing in the form of bookkeeping, but so far we have found it to be helpful. If you want to make your Amazon FBA business profitable, you have to know your numbers. You can’t just assume because you’re getting disbursements from Amazon that your business is actually making money. You have to know where your money is coming from and where it is going.

Inventory Lab Accounting

You can use Inventory Lab to keep track of your buy prices, sales prices, return on investment, inbound shipping costs, money going out for refunds, money coming in from reimbursements, and more. You can even track your mileage with Inventory Lab! These are the types of numbers you need to know in depth for your business so that you can make better decisions for sourcing, for repricing, and for other services you might need to purchase.

  1. Inventory Lab shows us reports on profitability, profit and loss, and sales tax.

One of the really cool features of Inventory Lab is that you can generate reports about profitability of your inventory. You can see the profitability of an entire category in your inventory, a particular ASIN, or a SKU.

Inventory Lab Analyze

If you entered in a supplier during the listing process, you can generate reports on supplier profitability. You can use the supplier profitability feature several different ways:

  • to keep track of inventory purchased by different sourcers you’ve hired
  • to see if certain stores or wholesale accounts are more profitable than others
  • to analyze how profitable an online arbitrage deal list is for your business over time

You can also generate reports about your profit and loss and your sales tax. Again, the more you know these types of numbers for your business, the more you’re able to make good decisions for your business.

Inventory Lab175_InventoryLab has so many features as a program that we’ve really just scratched the surface in this review. Like I said, we’re still in the process of learning all the ways to maximize this software in our business, and we’re more impressed with its usefulness every day.

If you’re interested in learning more about Inventory Lab, we recommend doing a 30-day free trial. You can play around with the features, send in some shipments, generate some reports, and see how Inventory Lab can work for you.

Do you use Inventory Lab? Is there anything you love about it that we didn’t mention here? Please let us know in the comments!

Overcoming Your Amazon FBA Fears

Overcoming FearsFear. It’s not always a bad thing. In fact, it’s a vital, God-given response to both physical or emotional danger. If we didn’t feel fear, we wouldn’t be able properly protect ourselves from legitimate threats. But sometimes we can get to a point in our lives where we fear situations that are far from life or death. These kinds of fears have the potential of lowering our profit potential, limiting growth, and holding us back – many times for no good reason. 

Most online resellers, including Rebecca and I, face fears, almost daily, about selling on Amazon. Overall, my wife and I have been able to conquer our fears and move forward in our online business, but it’s something that we have to be intentional about. Overcoming fears doesn’t “just happen.” It requires a plan… and that’s what we hope to provide for you. 

Today, Rebecca and I are starting a brand new blog series called, “Overcoming Your Amazon FBA Fears.” It’s our goal to address the main fears that face online resellers on a daily basis. Since the root of fear is the unknown, we’ll do our best to replace these fears with truth and action. We’ll challenge you to step outside of your comfort zone and face your fears head on, but with the tools and confidence you need to wisely overcome them. 

Right now, there are many different fears facing online resellers. From small fears like selling used or oversized items on Amazon, to big fears like getting your Amazon sales account suspended, these fears can stop you from reaching your fullest potential. In fact, I’m a little bit hesitant to label some fears as small or large because I understand that everyone is different, and what might be a small fear to me might be a big fear to you. But, no matter what the fear is, there are ways to overcome them and set yourself up for success

During this series, we’ll cover as many fears as we can using the following outline on how to overcome those specific fears:

learn1. Replace Fear With Truth – Most of our fears come from our perception, and many times our perception is not grounded in truth. People can confuse feelings with facts and end up making poor decisions based on their fears that are rooted in things that are simply not true. Having the right knowledge helps erase our fears. But I also understand that sometimes fears are signals of things we need to be careful with. Just because you want to overcome your fear of selling used items on Amazon doesn’t mean that you need to blindly send in all your used items without making sure you’re doing it the right way. But once you replace your fears with truth, then you can start to send in used items to Amazon the right way, and make more profits than if you only sold new items. 

403a88a5d63b40347827bce7e74afd122. Take Action – Knowing the truth of a situation is not enough to overcome your fears. You need to take action. You need to set some goals and devise a plan. Dave Ramsey often says, “A goal without a plan is just a dream.” When you arm yourself with truth, your next step is to put your knowledge into action. If your fear is going too deep on a product and you’ve armed yourself with as much knowledge as you can to make a good decision, then it’s time to choose how many of an item you want to buy… and follow through and buy it! Most people let fear stop them because the desired outcome is not guaranteed. In all honesty, none of us can predict the future with 100% certainty. But what we can do is learn as much as we can, take action, and see what happens.

3. Assess the Outcome – Ask as many questions as you can to dissect the situation and see where things went right or wrong. If your experiment was magnifying-glassa failure, it’s ok. There are lessons to be learned and ways to make better decisions next time. In fact, failure is one of the absolute best teachers! I remember when I first started sourcing grocery items. It was a new category for me and everyone online had different opinions on what the best sales rank parameters were for sourcing. I could have let fear stop me, but I didn’t. I learned all I could and then went shopping. I made some mistakes, but I learned a lot. Now, I’m much more confident in what I source for in grocery. Remember, there is almost always room for improvement, so find the things that need to be improved upon and make better decisions next time. 

grow-your-business-using-lead-nurturing4. Grow – Again, just assessing the outcomes of your actions are meaningless if you don’t grow as a business-person (and as a human). Take what you have learned, tweak things as needed, and do even better next time. If your fear is asking a store manager for a big discount on a lot of toys you want to buy from his store, then after your first time, assess how things went, talk with someone you respect and get their opinions, and try again next time to see how things go the second time around. Even if you got a store manager to give you an additional 25% off items already clearance-priced, how could you grow and improve on even that? Keep at it and continue to improve. 

Fear can be tricky. It can disguise itself as being rational, but many times it’s not. Fear is like a con-artist. It makes you feel like it’s real, but it’s only real when you give in to it. In this blog series, I’ll help you replace your fears with truth, equip you to take action, suggest questions to assess the outcome, and help you find growth in both yourself and your online business. Remember, as on online seller, you are the boss, so don’t let fear become the boss of you. You can take the steps above so as not to waste any of your precious time being fearful. You are capable of doing amazing things. 

In this series, we’ll tackle some of the biggest fears facing online resellers today. Here are just a few of the fears we’ll be talking about in this new blog series:

Fear of having your Amazon seller account suspended
Fear of negotiating with a store manager
Fear of selling used items
Fear of selling groceries (and dealing with expiration dates)
Fear of other sellers tanking the price of an item you’re selling
Fear of going too deep on a product
and many more. 

fear-300x260The above list is just the beginning. In fact, if you don’t see the fear you want addressed in this series, be sure to comment below about a fear you are struggling most with right now. If you don’t feel comfortable commenting, you can also email me at stephen@fulltimefba.com and let me know what your fears are in a more private setting. But I want to hear from you. I don’t want this series to be a list of fears that I think you have… but what I know you are experiencing and need help with. Together, we can overcome our fears and find success.