Your feedback rating: it is one of the most important numbers to anyone selling on Amazon. A high feedback rating is essential to making more sales. Buyers trust sellers with a high feedback rating. Not only that, but the secret algorithm to winning the coveted buy box most definitely includes the seller’s feedback score. On the other hand, a low feedback score will get you fewer sales — and could eventually get a seller banned from selling on Amazon all together.
All resellers have had it happen to them, and if you haven’t, then you probably will soon. You check your feedback score and see that a customer has left you unfair feedback. Do any of these look familiar?
- The customer who ordered a book described as “Good condition, has some pages underlined” gives you a 1 star feedback rating and complained that there was underlining on some of the pages.
- A customer ordered a book described as “Good condition, signed by the author” gives you 1 star and complains that there was writing on the first page.
- The customer who ordered a VHS copy of “Star Wars” complained that they got a VHS copy of Star Wars (because they assumed it was a DVD).
- The customer states in the review “Great seller, fast shipping, awesome item” but accidentally clicked on the 1 star rating.
These feedback scores are not your fault, but could possibly put your Amazon selling account (and possibly your livelihood!) in jeopardy. It’s up to you as a business owner to be proactive in protecting your feedback score at all costs.
In his book Feedback Mastery: The Amazon Annihilation Feedback Repair System, author Peter Valley addresses feedback from every possible angle. He not only shares how to get positive feedback, he addresses how to get unfair negative feedback removed. Peter gives an exhaustive list of everything you can do to improve or repair your current feedback situation. Even if your Amazon account has been suspended, he discusses the best ways to get it reinstated.
Don’t just assume that if you do your best as a seller, that positive feedback will automatically follow. Acquiring and maintaining a good seller reputation is still a matter of doing work. The good news is that this work is easy and doesn’t take up a lot of time. Enhancing your seller reputation, and thus distinguishing yourself from your competition, calls for going above and beyond. Peter not only teaches you to become a magnet for positive feedback, but also how to proactively attack any and all negative feedback that may come your way.
Feedback Mastery is not just a bunch of random ideas to help your feedback score. It’s a detailed step by step process of doing whatever it takes to repair and improve your feedback. There are even some ideas that I would only do under extreme circumstances, but if my account was about to be banned for life, then I might follow through with some of his extreme suggestions.
I’ve been selling on Amazon for 3 years, and I still learned a lot from this book. I recommend this book for both new and experienced Amazon sellers alike. The book is great for new sellers because one negative review when you are starting out could lower your feedback score by double digit percentage points. For experienced sellers, you already know how important having a great feedback rating can be. I used the information found in this book to get one of my negative feedbacks removed in just a few minutes.
To find out more about Feedback Mastery: The Amazon Annihilation Feedback Repair System, just click here.
Have any feedback stories you’d like to share? I’d love to hear them in the comments below.